christophe langlois - banking

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Empowering bank service representatives with better tools for client facing initiatives and CRM Christophe Langlois - Founder, Visible-Banking More: http://somesso.com/blog/2009/10/christophe-lanlois-video-teaser/

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2. Visible-Banking.com/finovate 3. Visible Banking: 100% Social MediaVisible-Banking.com (since February 2007) Visible Banking Page (since August 2008) @Visible_Banking (since February 2009) Stats (October 09) -> 1krss readers -> 75+video interviews -> 30+events Stats (October 09) -> 360+fans -> 30+videos -> 80+posted items Stats (October 09) -> 1345+followers -> 1250+updates -> 19+listed Mission:help financial institutions across the worldbetter UNDERSTAND and LEVERAGE social media, successfully engage with people, and build trusted relationships. 4. Visible-Banking.com: Exclusive Content http://Visible-Banking.com Interviews Directory Social Media Watch 5. Links on BIT.LY/BanksMustUseTwitter 6. Social Media: Key Concerns & Mistakes Ownership Risk / L&C Budget / ROI Not for US Tone of Voice Budget Allocation Value & Reward Just Another Channel Concerns Mistakes 7. Still Doubting the Power of Social Media? 2 months 4,000+ members 3 weeks 420,000 views 8. A Phased Approach to Social Media Intranet 2.0 Online Banking B-to-B projects B-to-C projects Risk Complexity IMPROVE MEASURE ENGAGE PARTICIPATE LISTEN LEARN OPEN Open Restricted Restricted 9. Social Media? People First!

  • Internally
    • subject matter experts, social media champions,senior management, employees, community managers
  • Externally
    • contributors, detractors, advocates, clients, prospects, industry experts, prominent bloggers

Employees = Rockstars 10. The Key to Success: Reward Your Users Successful Social Media Initiatives, Buzz & WOM Active Communities Fun / Experience Visibility Exclusive Content Contest / Prizes 11. Social Media VB Recommendations

  • LEARN About Social Media & Finance
  • Start LISTENing NOW!
  • Increase your Official Presence
  • Be different: People 1 st , Tone, Content
  • Make it EASY & REWARD your Members
  • Cross-Market your Social Media Initiatives
  • Spend Wisely, Dont reinvent the wheel!
  • Identify Right Success Criteria

12. Wells Fargo 2.0: Create Emotions 13. Advanta: Ambassador for the SME Sector 14. Severus CUs Young & Free in Alberta Organize a Competition to Find your Community Manager 15. TWITTER 16. Twitter in Numbers $3 million for Dell $1 billion valuation 20-25 million users 2009 18-49 years old 17. Misconceptions: Customer Service on Twitter

  • Just a Stunt
  • Lack of Consistent Customer Experience
  • Not Secure
  • UGC vs L&C
  • Not Scalable
  • Too Resource Demanding
  • Secure Web-Chat

18. Twitter is Versatile

  • What for?
    • Reputation Management & Real-Time Market Intelligence
    • Customer Service
    • Event Management
    • Amplify & Measure Buzz for your Social Media Initiatives
    • Sales & Promotion
  • Advice
    • Follow the Thought Leaders & your Influencers
    • Personalize your Official Page(s)
    • Post between 5-10 Updates per working day

19. Twitter Watch: 710 Accounts, 38 Countries Source:Visible Banking Twitter Watch(September 09) http://Visible-Banking.com/VBTW Top Countries Types of FIs September Activity Daily Growth since Creation (AVG) 20. FIs & Customer Service on Twitter 21. Start Now... Leverage Later 22. Follow Tweeple to DM Them & Listen 23. SM 2 : Smart Marketing & Social Media 24. Deal w/ Hacking & Dont Be The Spammer! Hacking Spamming 25. @Ask_WellsFargo - Best Practice 26. @Ubank - Customer & Employee Advocacy Wow, our first recruit via Twitter! @UBank would like to welcome @robertsheridan to the team.Thanks for joining us Robert! 3:14 AM Mar 20th from webThe thoughts of every UBank team member are with those impacted by the VictorianBushfires2:57 PM Feb 8th from webReward http://bit.ly/UBank 27. Twitter & ROI Success Story 1 28. Twitter & ROI Success Story 2 29. Twitter & ROI Success Story 3 30. Innovation: Banking on Twitter 31. Twitter is (not only) for Celebs 32. Thanks for Listening Contact Us

  • I
  • Christophe Langlois
    • Cell: 0044 (0)7736 446 357
    • Email:[email_address]
    • Linkedin:http://linkedin.com/in/christophelanglois
    • Visible Banking:http://bit.ly/VBSpeaking

IMPROVE MEASURE ENGAGE PARTICIPATE LISTEN LEARN Subscribe Become a FAN Follow us 33.