christmas shopping
TRANSCRIPT
SPENDING BEHAVIOUR FOR
CHRISTMAS SHOPPING IN THE UKRAINE
November 2011
a representative survey among
the banked population 15+ in the urban Ukraine
2Survey design
Method telephone interviews
Sample n=300 interviewsrepresentative for the banked population 15+ in urban areas (100.000 inhabitants or more)
Timing Fieldwork was conducted from 3rd to 11th November 2011.
Contact
Research DirectorAnsgar LöhnerTel: 0043/ 732 77 22 55 - 208mob.: 0043/ 676 [email protected]
Project ExecutiveAstrid HeinrichTel: 0043/ 732 77 22 55 - [email protected]
3Sources for buying Christmas presents
Question 1: "Finally we want to talk briefly about shopping for Christmas presents. Where will you buy your Christmas presents this year? Are you planning to buy them –"
Base: Banked population in urban Ukraine (100.000+ inhabitants)
%
in shops and stores / online on the from mailorder will not buy any
bazaar, open markets internet companies presents this year
Total (n=300)
Men (n=129)
Women (n=171)
15-29 years (n=78)
30-59 years (n=156)
60+ years (n=66)
net household-income:
up to 2.500 UAH (n=90)
2.501-4.000 UAH (n=97)
over 4.000 UAH (n=113)
Will buy presents this year (prompted)-
96
93
98
97
96
92
93
97
96
4
5
4
8
3
3
2
4
6
0
0
1
0
1
0
0
0
1
4
5
2
1
3
8
6
2
4
4Payment of Christmas presents
Question 2: "How are you going to pay for your Christmas presents? Are you planning to pay -"
Base: People who intend to buy presents this year (96%=100%)
%
with cash with debit card with credit card on invoice
Total (n=289)
Men (n=122)
Women (n=167)
15-29 years (n=77)
30-59 years (n=151)
60+ years (n=61)
net household-income:
up to 2.500 UAH (n=85)
2.501-4.000 UAH (n=95)
over 4.000 UAH (n=109)
Plan to pay for presents -
98
99
97
99
97
100
99
98
97
11
11
12
14
12
7
12
6
16
7
6
7
4
9
5
4
8
7
0
0
0
0
0
0
0
0
0
5Financing of Christmas presents
Question 3: "And how are you going to finance these presents? Is that -"
Base: People who intend to buy presents this year (96%=100%)
%
with Christmas bonus with overdraft or with a by with savings from employer credit card cash loan instalments
Total (n=289)
Men (n=122)
Women (n=167)
15-29 years (n=77)
30-59 years (n=151)
60+ years (n=61)
net household-income:
up to 2.500 UAH (n=85)
2.501-4.000 UAH (n=95)
over 4.000 UAH (n=109)
Finance these presents -
84
86
82
86
82
85
69
85
94
16
11
19
18
17
8
22
18
8
9
9
8
9
9
7
9
6
10
6
6
7
1
7
11
8
7
4
1
2
1
1
2
0
4
0
1
6
Spending amount for presents this and last year, overview
Question 4: "Would you please tell me, how much money do you plan to spend approximately on your Christmas presents?“
Question 5: "And roughly, how much money did you spend last year on your Christmas presents?"
Base: People who intend to buy presents this year, total (n=289)
Average
in
UAH
Planned amount for presents this year 686
Amount spent for presents last year 632
more than 1.000 UAH
251-500 UAH50-250 UAH 501-1.000 UAH
%
no answer
27
28
29
29
16
13
11
10
17
20
7Amount to spend for presents this year in detail
Question 4: "Would you please tell me, how much money do you plan to spend approximately on your Christmas presents?“
Base: People who intend to buy presents this year (96%=100%)
Average
in
UAH
Total (n=289) 686
Men (n=122) 769
Women (n=167) 627
15-29 years (n=77) 792
30-59 years (n=151) 763
60+ years (n=61) 343
net household-income:
up to 2.500 UAH (n=85) 369
2.501-4.000 UAH (n=95) 549
over 4.000 UAH (n=109) 1.085
Planned amount for presents this year
%
50-250 UAH 251-500 UAH 501-1.000 UAHmore than 1.000 UAH
no answer
27
26
28
21
21
51
51
28
8
29
25
32
26
34
18
28
31
28
16
18
14
19
17
8
6
16
24
11
13
10
18
11
3
5
7
20
17
18
16
16
16
20
11
18
20
8Amount spent for presents last year in detail
Question 5: "And roughly, how much money did you spend last year on your Christmas presents?"
Base: People who intend to buy presents this year (96%=100%)
Average
in
UAH
Total (n=289) 632
Men (n=122) 688
Women (n=167) 594
15-29 years (n=77) 681
30-59 years (n=151) 704
60+ years (n=61) 402
net household-income:
up to 2.500 UAH (n=85) 393
2.501-4.000 UAH (n=95) 587
over 4.000 UAH (n=109) 885
%
Amount spent on presents last year
50-250 UAH 251-500 UAH 501-1.000 UAHmore than 1.000 UAH
no answer
28
25
31
26
23
46
49
29
11
29
27
31
25
34
25
27
29
31
13
13
13
19
11
8
7
12
18
10
11
9
12
11
5
4
8
16
20
24
17
18
22
16
13
21
24