Although Direct Mail is droppingit's still by far the highest spend

Direct Mail TV Press Door Drops Outdoor Internet Radio

_____________________________________________________________________________________________________________________

Royall Mail launchnew small parcelformat on 2otI""1

C:3ctober in readinessfor Christmas

Royall Mail reduce 2nddass small parcels by Ell

as promotional offeruntil 19/O1/15 to m"n

more business

Royal Mail isoffering Sundaydeliveries within

the M25

Royal Mail recruiting 19,000+ peoplefor Christmas 2014

Royal Mail is openingwer 1OO delivery

omces on Sundays forcustomers to pick up

their Chr"istrnas parcels

15,000 England

1,100 Scotland

600 Wales

400 Northern Ireland

2,000 Worldwide

UK shoppers set to spend El3billion onChristmas shopping in 2014

Increase of Of all December Of UKonline Christmas 2014 retail customers said

shopping transactions will they'd be buyingtransactions in be online more online in2014 vs 2013 2014 than in

2013

These are additional toRoyal Mail's 124,000+permanent staff

Yodel an independenparcel delivery firmalso hiring 5,000+temporary staff

will buy onsmartphone

Will buy on atablet

%!Or

Example ideas for inclusions within your Christmas direct mail campaign, 12 ideasfor seasonal cheer, all featuring brands own promotional messaging:

Gingerbread Christmas Tree Food Includedman

Calendar forNew Year

Christmas Recycled Advent calendarcracker Christmas cards

SnowglobeUSB withChristmas music

winterWonderland

dissolvingpicture

Open houseinvitation

Increasedresponse rate

Mini Christmascatalogue

Reduced costper customer

;Elo MillionReturn on a El

million investment

Littfewoods .-mail/direct mail Campaign

An initial email was sent, based on responses aproportion were sent a "'A Merry Uttle Christmas"'direct mailshot. The campaign delivered:

fl.3 MillionCustomer lifetime value

Virgin Holidays "Cheeky.. BurlesqueChristmas/New Year Sale

Virgin aimed to achieve bookings for May -September period through a Christmas/New Yeardirect mail campaign. Cheeky Burlesque girls werefeatured, covering their modesty with sales offers.The campaign delivered:

50%Uked the design of the mail

Salvation Army Christmas Appeal

The campaign ran by direct mail for 24 daysleading up until Christmas. Gritty images ofthe people Salvation Army were sentreminding them of the reality of Christmasfor many. The campaign delivered:

SC

Saidtheywerelikely to respond

Increase inVirgin Holidays

bookings

105,000New supporters

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