Christine M. Day

A Contemporary and Empowered Principled Leader

Brianne Ryan, Jill Kaufman, Jill Dilibero, Chase Walsh, Danielle Malek, Isabel Stearns, and Jessica MacLeod

Agenda

1) What is a “principled leader”?

1) Christine Day at Starbucks

1) Personal background/values

1) Christine Day at lululemon athletica Leadership style Beliefs Crisis management

2) Questions?

What is a Principled Leader?

Motivating

Mobilizing

Empowering

Self-aware

Emotionally Intelligent

Accountable

20 Years of Success at Starbucks: 1986-2007

1986– Office Manager/ Assistant to Howard Schultz (Starbucks

founder)

1988-2003– Senior Vice President, Finance & Administration – Vice President of Sales and Operations for Business Alliances

2004-2007– President, Asia Pacific Group

Self-Awareness at Starbuckssteps taken to motivate others

Self-awarenessSelf-aware managers give

“serious thought to their styles, strengths

andweaknesses”

(Caproni, P., 2004).• Work-life balance

• Drove change, especially for women

Starbucks China, 2011

Business School Experience

• 12-week Harvard program

• Benchmarking

• Networking

• The female CEO: Men and women have very different views of what is manageable

“I knew I wanted to be a CEO. And I knew I couldn’t do it at Starbucks. Your first opportunity isn’t running a $10 billion company.”

– Christine Day, 2008

lululemon, Meet Christine Day!

Why Christine, why now?

• Track record

• Authenticity and quality

• Values community and culture

She enhanced lululemon’s foundations

Ambassadors

Educators

Mantra

Challenge the Processinnovate and seek opportunity

• Continuous improvement

• Look outside yourself• Learn from failure

- Christine Day, 2011

“The world is changing so quickly, you need to take a

step back, invest in yourself and look at things happening

on the global stage.”

Disconnect between founding managers and

new members

Encourage higher education

Enable Others to Actpromote trust and ownership

Applications:

• Focus on teams

• Build trust

• Collaborate

• Take ownership

• Encourage personal growth within company

Employee Empowerment and Motivation

Building Trust at lululemon

No Micromanaging Create jobs “big enough for people”

Managers have ownership Encourage to create their “own magic”

Responsible for actions “If you screw up, you clean it

up”

– $300 to each store– $2,700 per year for

community outreach

Model the Way and Encourage the Heart

set the example and recognize achievement

• Take charge in a crisis

• Give voice to values

• CareEmotional intelligence

Empathy

Social Skill

Bethesda, MD lululemon athletica store

Inspire a Shared Visionbe purpose-led and passionate

“Take leadership, don’t wait for it. Inspire, empower lives, and believe you have the ability to change the world.”

– Christine Day

Deloitte “Women of Influence” Luncheon Series, May 2011

Questions?

Acker, D. [Headshot of Christine Day in black] (2009). Retrieved from

http://citytv.rdmmedia.topscms.com/images/2c/47/61d7b07d44d68b37d0b1c5365917.jpeg

Brown, H. (2009, April 9). From lattes to yoga pants. Retrieved from http://www.forbes.com/2009/04/09/lululemon-

athletica-ceo-forbes-woman-power-career.html

Caproni, P. (2004). What predicts success? Management skills for everyday life: The practical coach. (1-30). Upper Saddle

River, NJ: Prentice Hall.

Christine M. Day, Executive Profile. (2012). Retrieved from

http://investing.businessweek.com/research/stocks/people/person.asp?

personId=12619668&ticker=LLL:CN&previousCapId=34125194&previousTitle=LULULEMON%20ATHLETICA%20INC

Edgecliff-Johnson, A. (2011). A chief executive’s game plan in trying times. Financial Times. (2012). Retrieved from

http://www.exed.hbs.edu/assets/Documents/game- plan-trying-times.pdf

Duggan, P. (2012, January 27). Brittany Norwood receives life, no parole, for killing Jayna Murray in Lululemon yoga

store. The Washington Post. Retrieved from http://www.washingtonpost.com/local/crime/brittany-norwood-receives-

life-sentence-in-bethesda-yoga-store-murder/2012/01/27/gIQAeEx8VQ_story.html

Goleman, D. (2004). What makes a leader? Harvard Business Review, 82(1), 82-91.

[Image of Harvard Business School logo] (2011). Retrieved from http://assets.bizjournals.com/boston/news/1101-harvard-

logo-315*280.jpg?v=1

References:

[Image of Jodie painting at Houston lululemon store] (2010). Retrieved from http://4.bp.blogspot.com/__oqPXD7x5BQ/TDqFb-

rsQnI/AAAAAAAAA-4/Rl8120aqDOM/s1600/lulu+event.jpg

[Image of Starbucks China] (2011). Retrieved from

http://blog.cafedudesign.com/blog/wp-content/uploads/2009/09/IMG_0470.jpg

[Image of two women posing] (2012). Retrieved from http://www.lululemon.com/_images/_about/yogahill.jpg

Joy, E. [Image of Christine Day, CEO] (2011). Retrieved from

http://www.lululemon.com/community/blog/wp-content/uploads/2011/04/Christine-Day.jpg

Kouzes, J.M. & Posner, B.Z. (2007). Chapter 1: The five practices of exemplary leadership. The Leadership Challenge (3-25).

San Francisco, CA: Jossey-Bass.

Leahey, C. (2012). Lululemon CEO: How to build trust inside your company. Retrieved November, 19 2012, from

http://management.fortune.cnn. com/2012/03/16/lululemon-christine-day/

Levin-Epstein, A. & Day, C. (2011). Lululemon CEO Christine Day on making it to the top [Interview transcript]. Retrieved

from http://www.cbsnews.com/8301-505125_162-47540462/lululemon-ceo-christine-day-on-making-it-to-the-top/

Mathat, A. [Image of Roundtable Lunch at Fortune Most Powerful Women Summit] (2011). Retrieved from

http://farm7.staticflickr.com/6039/6209420748_d5cca9bb07_m.jpg

McGregor, D. (1960). The human side of enterprise, New York: McGraw-Hill Book Co. 

References continued:

Shambora, J. (2008, November 6). Guest post: Lululemon CEO Christine Day on making a comeback. Retrieved from

http:// postcards.blogs.fortune.cnn.com/2008/11/06/guest-post-lululemon-ceo-christine-day-making-a comeback/

Smale, B. [Image of Christine Day] (2008). Retrieved

from http://fortunepostcards.files.wordpress.com/2008/11/lululemon_ceo.jpg

Temchine, M. [Image of Bethesda, MD lululemon athletica store] (2011). Retrieved from

http://img.wpdigital.net/rf/image_90w/2010-2019/WashingtonPost/2011/03/19/Education/Advance/Images/

lululemon_01_1300498380.jpg

Twomey, R. [Image of Christine Day] (2011). Retrieved from

http://i2.cdn.turner.com/money/galleries/2011/fortune/1111/gallery.business_person_year.fortune/images/

christine_day_lululemon.jpg

Walker, M. (2011, September 29). Lululemon Athletica - Driving a culture of individual and organizational development,

accountability and innovation. HRM Today. Retrieved from http://www.hrmtoday.com/featured-stories/lululemon-

athletica-driving-a-culture-of-individual-and-organizational-development-accountability-and-innovation/

Women of Influence Inc. (2011, May 12). Christine Day, CEO, lululemon athletica. Retrieved from

http://www.womenofinfluence.ca/watch-christine-day-ceo-lululemon-athletica/

References continued: