advertising - concept - image

chrisdent@pacific.net.au • mobile: 0414 619 242 • office: 02 9328 7536 • 14 Moncur Street Woollahra Sydney NSW Australia 2025 • www.creativejustice.com.au

chr i sdent@paci f ic .net .au • mobi le : 0414 619 242 • of f ice : 02 9328 7536 • 14 Moncur Street Wool lahra Sydney NSW Austra l ia 2025 • www.creat ive just ice .com.au

CREDENTIALS - Internationally experienced Creative Director Chris Dent

founded Creative Justice in 1995. With a portfolio brimming with funny award-winning

TV and print campaigns, his work has featured in D&AD, London International,

New York Festivals, FOLIO and Australian AWARD.

At Creative Justice we believe in the power of creative ideas and the return they have

for brave clients. We produce work that is unexpected and single-minded. We specialise

in mainstream advertising, fashion campaigns, graphic design and art exhibitions.

We are a full-service creative agency providing ideas, concepts, graphic design and production.

AUSTRALIAN WOOL INNOVATION EXHIBITION • MCA •

Creative Justice was commissioned by Australian Wool Innovation

to create PR. “Back to Back,” a photographic exhibition was created,

produced, art directed and hung at the Museum of Contemporary Art

in Sydney and a fashion book highlighting the versatility of Merino

wool. We asked designer Josh Goot to created a special wool jersey tank,

which was given to 23 fashion photographers – 10 local and 13

international - to shoot. The eclectic range of three metre images were

printed on fine-spun Merino wool using digital printing and exhibited

at the MCA during Mercedes fashion week in April 2006.

The exhibition travelled to Melbourne for L’Oreal Melbourne Fashion

Festival and Shanghai for an Australian wool exhibition.

FASHION FROM FLEECEPOWERHOUSE MUSEUM

Creative Justice was commissioned by Australian Wool Innovation to

develop and implement, produce and creative direct a concept to celebrate

200 years of Australian Merino Wool in fashion.

In July 2007, “Fashion From Fleece: 200 years of Australian Wool in

Fashion” was launched at the Powerhouse Museum.

The unique exhibition displayed the work of 30 top fashion designers,

including Giorgio Armani, Christian Dior, Ermenegidlo Zegna and Collette

Dinnigan, showcasing an extraordinary array of vintage and contemporary

pieces made from wool.

This exhibition was a huge success, generating coverage in leading

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FASHION FROM FLEECE 200 YEARS OF AUSTRALIAN WOOL IN FASHION

25 July to 22 August 2007 at the Powerhouse Museum, 500 Harr i s St

Ult imo, Sydney. For more informat ion www.merinoinnovat ion.com

It’s been 200 years since Australia exported its first bale of

wool. Today, the country stands firm as the world’s leading

producer of fine Merino wool, generating half a billion

kilograms of fleece a year.

Soft, light and versatile, this high-quality natural fibre has

inspired designers around the globe, from Giorgio Armani

to Ermenegildo Zegna, Christian Dior to Collette Dinnigan.

Showcasing vintage and contemporary pieces from leading

local and international designers, Fashion from fleece celebrates

two centuries of Australian wool in fashion. It also charts the

journey of the Australian Merino from the pastoral boom to

the high-tech fabric innovations of today.

international publications and provided the basis for an exhibition,

which travelled to Tokyo and London.

Creative Justice art directed the exhibition in the museum.

It also created and produced all the communication.

Including a 90-page catalogue, 20 minute multimedia film,

press campaign, banners and invitations.

DAVID LAWRENCE

The David Lawrence catalogue and print campaign was art directed and

produced by Creative Justice in 2004.

The campaign was shot by top fashion photographer Justin Smith and

styled by leading freelancer Mark Vassallo.

We managed photography, production, creative direction,

post production of the catalogue, and an extensive advertising

campaign across print, metrolight, billboard and buses.

DAV ID L AWR ENCE

BEZOAR CASHMERE

Creative Justice launched a new cashmere label called Bezoar in 2006.

The client gave our company a blank canvas and we ended up creating

a classic cashmere range to cater to a younger, more fashion conscious

market. We provided a full package: research and development,

art direction, sales and public relations.

Bezoar sells in Australia’s top fashion boutiques, including

Belinda, The Corner Shop, Duck Egg Blue, and Parlour X.

It has been featured in Vogue, Harpers Bazaar, The Australian and Wish

Magazine. The brand is selling more than $100,000 worth of cashmere

annually.

BETTINA LIANO

Colvin Communications commissioned Creative Justice to come up

with an alternative idea for a fashion show for leading fashion designer

Bettina Liano in 2004. We produced a fashion DVD, which was

directed by industry leader Robbie Hunter. The DVD was given to

press and buyers, and screened in front of an audience of 300 people

in Sydney and Melbourne. In-store posters and a lookbook were also

produced.

The company also designed the set for Liano’s fashion show in 2005.

The result was very simple yet effective, and was a finalist in the best

show award at Mercedes Fashion Week.

WESTFIELD

We conceptualised and organised the 2006 and 2007 Derby Day after

party at Comme in Melbourne for Westfield Doncaster. Creative Justice

designed everything from the space to the invitation to special

thongs given to guests at the party. We also conceptualised and

organised FASHION LOVES ART for the 2009 LMFF Fshion festival.

AUSTRALIAN WOOL INNOVATION DESIGNER SHOOT

Creative Justice was commissioned in 2006 by Australian Wool

Innovation to showcase wool outfits created by leading Australian

designers. Akira Isogawa, Easton Pearson, Peter Morrisey, Tina Kalivas,

Josh Goot and Jayson Brunsden created unique pieces for a

photographic campaign, which was art directed by Chris Dent and shot

by Georges Antoni.

The Sydney Morning Herald ran a group image in the news

pages in the lead-up to the Wool Board’s AGM.

MAIN STREAM ADVERTISING

Founder Chris Dent has worked for over 15 years as a creative

in multinational advertising agencies. His experience includes

Creative Director at D’ARCY (Milan),

Senior Art Director at Leo Burnett (Sydney),

Art Group Head at Ogilvy & Mather (Hong Kong),

Senior Art Director at EURO RSCG (Singapore)

and McCann Erickson (Sydney).

His work continues to be of the same quality but can be

produced at a much faster pace than that of the old-school

multinational dinosaur. His ideas are well-executed

without the meddling of corporate middle management.

The results are pure, powerful pieces of communication

for the consumer. Dent is also an edgy graphics designer,

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who is skilled at reflecting the core values and message

of your company into a strong, simple image.

We have experience working on the following brands:

American Express, Coke, Compaq, Volvo, Korean Airlines,

Westfield, Singapore Telecom, Caltex, Phillips, TDK, Guinness, Kodak,

Kellogg’s, United Distillers, Procter and Gamble, The Economist,

Infostrada, Fiat, Swatch, Giorgio Armani, Omega, Cerutti,

David Lawrence and Bally.

MAINSTREAMTV ADS

During his time working with multinational advertising agencies,

Dent wrote and art directed a raft of mainstream television

advertisements. He worked with top directors, including Willy Tang

(Singapore), Wayne Maule (Australia), Adrian Haywood

(Australia) and Daniel Barber (London).

To view some of the TV spots please go to the website

www.creativejustice.com.au

GRAPHIC DESIGN

Creative Justice provides clients with graphic design which

can reflect the core values and message of your company

into a strong, simple image.

GRAPHIC DESIGN

i m a g e a n d p u b l i c r e l a t i o n s

CHRIS DENT • CREATIVE DIRECTOR

OCCUPATIONAL BACKGROUND:

Jan 2001 - May 2009: Creative Justice Pty Ltd • Creative director

March 1999 - December 2000: D’ARCY (Milan) Art Group Head

September 1998 - March 1999: Leo Burnett (Sydney) Senior Art Director

October 1996 - June 1997: Ogilvy & Mather (Hong Kong) Art Group Head

January 1996 - September 1996: EURO RSCG Ball Partnership (Singapore) Senior Art Director

August 1995 - December 1995: DMB&B Tokyu (Singapore) Senior Art Director

March 1994 - August 1995: John Bevins Pty Limited (Sydney) Art Director

September 1992 - March 1994: Sheppard Griffen Advertising (Sydney) Art Director

February 1992 - June 1992: D’arcy Masius Benton & Bowles (London) Art Director

AWARDS & FINALISTS:

Campaign Brief The Work 2005 Lipton Ice Tea TVC’S

New York Festivals Finalist 1998 Corso De’ Fiori press ad

New York Festivals Silver Award 1998 Corso De’ Fiori press ad

Folio Award Finalist 1998 Kellogg’s Sultana Bran press ad

Folio Award Finalist 1998 Kellogg’s Sultana Bran press ad

London International Finalist 1997 Compaq Presario Press Campaign

London International Finalist 1997 Compaq Presario Press Individual

London International Finalist 1996 Bankers Trust Press campaign

London International Finalist 1996 Bankers Trust Press Individual

Australian AWARD Finalist 1996 CMRI Jeans For Genes Art Auction Catalogue

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London International Gold Award 1996 CMRI Jeans For Genes Art Auction Catalogue

Australian AWARD Finalist 1996 Asia Watch Land Mines Press Campaign

New York Festivals Finalist 1996 CMRI Jeans For Genes Art Auction Invitation

New York Festivals Silver Medal 1996 CMRI Jeans For Genes Art Auction Catalogue

Australian Catalogue Awards Gold Award 1996 Best Art Direction CMRI Jeans for Genes Art Auction

Australian Catalogue Awards Gold Award 1996 CMRI Jeans for Genes Art Auction Catalogue

D&AD British Designers and Art Directors Finalist 1996 Asia Watch Land Mines Press Campaign

Mobius Gold Award 1996 CMRI Jeans for Genes Art Auction Catalogue

The London International Finalist 1995 “Bob’s Cafeteria” 45 sec radio

New York Festivals Finalist 1995 “Bob’s Cafeteria” 45 sec radio ad

Australian Catalogue Awards Gold Award 1995 CMRI Jeans for Genes Auction Catalogue

Radio Marketing Bureau of Australia Gold 1995 45 sec radio “Bob’s cafeteria”

New York Festivals Finalist 1994 CMRI Jeans for Genes 30 sec TVC

Caxton Award 1993 Macquarie Stationery press campaign

Caxton Award 1993 Saltram Bistro press ad

Caxton Finalist 1993 Saltram Bistro press campaign

Caxton Finalist 1993 Australian National Maritime Museum press campaign

Brisbane Advertising Awards 1987 Gold Award Student Category Anti Drug Abuse Council

EDUCATION: Balmain Fine Art School – Principles in Colour and Design 1994 -1998

D&AD Advertising Workshop London 1992 • Readers Digest Award School Sydney 1990

Certificate in Graphic Design CATC Brisbane Australia 1987 • Senior Certificate Brisbane Grammar School QLD 1982-1986

chrisdent@pacific.net.au

mobile: 0414 619 242

office: 02 9328 7536

14 Moncur Street Woollahra

Sydney NSW Australia 1350

ABN: 76 079 969 074

www.creativejustice.com.au