chp5 ethics and social responsibility

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    The four levels of Ethical

    Questions in business

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    Ethical Models

    Societal

    Social Ethics:

    Legal rules, customs

    Internal Policy

    Professional Ethics:

    Values in workplace

    Personal

    Individual Ethics:

    Family influence

    Organizations

    Code of Ethics

    Figure 5.2

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    Social Responsibility

    Social Responsibil i ty:the managers duty tonurture, protect and enhance the welfare ofstakeholders.

    There are many ways managers respond tothis duty:

    Obstructionist response:managers choose not

    to be socially responsible. Managers behave illegally and unethically.

    They hide and cover-up problems.

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    Defensive response:managers stay within the

    law but make no attempt to exerciseadditional social responsibility. Put shareholder interest above all other stakeholders.

    Managers say society should make laws if change is

    needed.Accommodative response:managers realizethe need for social responsibility. Try to balance the interests of all stakeholders.

    Proactive response:managers activelyembrace social responsibility. Go out of their way to learn about and help stakeholders.

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    Levels of Responsibility

    Obstruction

    response

    Defensive

    responseAccommodative

    response

    Proactive

    response

    Low HighSocial responsibil i ty

    Figure 5.3

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    Why be Responsible?Managers accrue benefits by beingresponsible. Workers and society benefit.

    Quality of life in society will improve.

    It is the right thing to do.

    Whistleblowers:a person reporting illegal orunethical acts.

    Whistleblowers now protected by law in most cases.

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    Promoting Ethics

    There is evidence showing that ethicalmanagers benefit over the long run.

    Ethical Control System:a formal system toencourage ethical management. Firms appoint an ethics ombudsmanto monitor

    practices.

    Ombudsman communicates standards to all employees.Ethical cul ture:firms increasingly seek tomake good ethics part of the norm andorganizational culture.

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    Managing Diverse Workforces

    The workforce has become much morediverse during the last 30 years. Diversity refers to dif ferencesamong people such as age,

    gender, race, religion. Diversity is an ethical and social responsibility issue.

    Managers need to give all workers equalopportunities.Not following this is against the law and unethical.

    When all have equal opportunity, the organizationbenefits.

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    Types of DiversityFigure 5.5

    Capabilities

    Disabilities

    Socioeconomicbackground

    Sexual

    orientation

    ReligionEthnicity

    Race

    Gender

    Age

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    Diversity Makes Business Sense

    Diverse employees provide new, differentpoints of view. Customers are also diverse.

    Still, some employees may be treated unfairly. Biases:systematic tendencies to use information in ways

    that result in inaccurate perceptions.

    People often view those like themselves positively and

    have biases about others. Social status is a type of bias conferred to people of

    differing social position.

    Stereotypes:inaccurate beliefs about a given group.

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    "CSR: A Cornerstone of our Enduring Success"

    At IndianOil, corporate social responsibility (CSR) has been

    the cornerstone of success right from inception in the year

    1964. The Corporations objectives in this key performance

    area are enshrined in its Mission statement: "to helpenrich the quality of life of the community and preserve

    ecological balance and heritage through a strong

    environment conscience.

    We at IndianOil have defined a set of core values forourselvesCare, Innovation, Passion and Trustto guide us

    in all we do