choosing the right cms
TRANSCRIPT
Choosing the right CMS A guide to help figure out what’s best for your organisation3 May 2023
Agenda • Introduction • Requirements and strategy • Evaluation practices • Unleashing the full potential of your CMS • CMS trends • Closing remarks and networking
Introduction
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“”
We are strategy led, experts who are here to
help you find a business solution with tech as an enabling
layer
How we can help
Adelphi Digital • Adelphi Digital are an award winning digital consultancy • We are a little different • We are “technology agnostic”• What does that mean?• We recommend technology based on our clients needs,
not on strategic partnerships with CMS providers• It’s independent, objective advice
Introduction
Bridging the gap • We believe technology is
one part of the equation • Adelphi Digital bridge the
gap between technology, design and consultancy
• This allows us to create a holistic vision where each element of your digital asset is optimised
Digital Creativi
ty
Technology
Consultancy Design
Introduction
Requirements and strategy
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Strategy is not about your technology. It’s about your business
strategy and the demands this will place on the technology you
choose.
Thinking beyond technology
“ “
Business strategy, internal research and digital readiness are important pillars • Before heading out to the market, understand your
internal requirements • Save money and time in the long run • Architect a robust solution • A CMS for your needs • Define and prioritise business requirements • Vendor briefing
Requirements and strategy
Some tools to keep in mind • At Adelphi Digital we create a “blueprint” for each of our
clients • A blueprint allows us to:
• Gather and interpret requirements • Transform these requirements into creative,
business led ideas • Develop “user stories”
• Goals and motivations of users • User scenarios • User requirements
Requirements and strategy
What to consider• As part of our blueprint and requirements gathering these
are some of the questions we will explore with you:• Existing or CMS upgrade? • Current pain points? • Functionality and features? • Content types • Who? How many? • Permissions? Security? • API?
Requirements and strategy
Let’s help out • Foundational questions • Important to pick the right CMS • Helps to achieve those objectives • Our consultants can help • Ask questions
Requirements and strategy
Evaluation practices
Platform considerations • Not just about budget • One size does not fit all • Agile thinking is critical, build your hypotheses using
many sources of information
Evaluation practices
Sources of information • Business strategy, internal research and digital readiness
is one part • Also consider:
• Capacity and tactics for coping with change • Potential competitive disruption
Evaluation practices
Build a platform “fingerprint”• Using analyst reports is useful
but not designed around your needs
• We use a variety of tools to develop a platform “fingerprint” that is unique to you
• What qualities are important to you? This helps us set the priorities and characteristics of the product
• This makes it much easier to match platforms against your unique fingerprint
• Allows us to draw the web
Evaluation practices
System 1 Evaluation practices
Supplier ecosystem
Cost
Marketing automation and analysis
Extensibility and future proofing
Design and UX0
1
2
3
Overall score: 10
System 2 Evaluation practices
Overall score: 11
Supplier ecosystem
Cost
Marketing automation and analysis
Extensibility and future proofing
Design and UX0
1
2
3
System 3 Evaluation practices
Overall score: 13
Supplier ecosystem
Cost
Marketing automation and analysis
Extensibility and future proofing
Design and UX0
1
2
3
Example – BHP Billiton Evaluation practices
Example – Visit Sunshine Coast Evaluation practices
Unleashing the full potential
How to get the best from your CMS • Strong onboarding to the system • Ownership of the system • Building capacity and knowledge internally • Troubleshooting early on and iterating
Unleashing the full potential
Training is key • CMS training should be a key consideration, not an after
thought • This needs to be paired with strong documentation• Training impacts competence, the quality of content,
presentation and organisation • Training helps to utilise features for better UX
Unleashing the full potential
Own it, build capacity and share knowledge • Encouraging ownership ensures internal users do their
bit to utilise the CMS fully • It takes them from training mode to creation mode • It ensures the organisation has the internal capacity and
knowledge to leverage the CMS instead of relying on external assistance
Unleashing the full potential
Trouble shoot then iterate • Trained users are engaged, understand system
intimately• This means they can troubleshoot and suggest
improvements • Improvements can be handled internally or developed
externally • Iterations align the CMS as and when business changes
occur• It’s an adaptive not reactive approach
Unleashing the full potential
Digital maturity • Start small then build up • It all fits in together – CMS selection, training, maturing • At the base is the internal understanding of the
businesses capabilities • It doesn’t matter what other people are using • Are you ready?
Unleashing the full potential
Trends in CMS
Stay ahead, not left behind • Utilise the latest innovations occurring in industry • Understand if these trends can be applied to your
organisation• Let’s explore what’s been happening recently
Trends in CMS
Personalisation and content effectiveness • Personalisation is the top priority for organisations in
2015 and 2016 (Econsultancy 2016 Digital Trends) • Why? Users want content that is relevant to them and
their needs • Increasing conversions, improving customer retention
and getting the most out of your marketing and marketing tools
• Curation and creation of content your customers want so resources are used more wisely
Trends in CMS
Marketing automation • Hand in hand with personalisation comes marketing
automation • It helps to take repetitive tasks out of marketers hands,
allowing focus on more strategic rather than tactical work
• Allows better targeting of customers and prospects • Improves your email marketing and reduces the level of
human error in campaigns
Trends in CMS
Enterprise readiness • Ensuring CMS scalability has become an important part
of business agility • It ensures features and functionality can be scaled up
when the business grows or during periods of peak traffic • Also enables integrations with enterprise-level
applications to ensure your business doesn’t miss out
Trends in CMS
CMS specialisation • 2016 is a big year for specialised content management
systems • Adapting to ecommerce, social media and content
editing needs is gaining popularity for organisations to control all their digital assets from one platform
• Leverage functionality for various plugins and modules specific to the specialisation
Trends in CMS