choosing an enterprise wireless solution
TRANSCRIPT
January 2015
ThinkSmallCell Webinar
David Chambers, Senior Analyst, ThinkSmallCell
Choosing the right In-‐building Wireless Solu4ons
Webinar sponsored by SOLiD Technologies
A top-‐down view of In-‐building Wireless opDons
January 2015
Cellular service worsening indoors
Poor and worsening in-‐building service – Building construc@on materials – Increasing traffic demand – Increasing reliance on wireless connec@vity
January 2015
Signal aCenua@on in-‐building
In-‐building signal strength from outdoor cellsites is affected by RF transmit power, spectrum and external/internal building construc4on materials
January 2015
Range of building sizes
Ericsson tele-‐briefing for Radio Dot, Sept 2013
Most in the industry agree: -‐ DAS appropriate for very
largest buildings/venues -‐ Small Cells for small-‐
medium, where outdoor-‐in coverage inadequate
Stronger debate on which of the many solu@ons offered suits medium-‐large proper@es
January 2015
Range of building sizes
Source: Rocky Mountain Ins@tute 2011
January 2015
End User Requirements
Simplicity Compa@bility Consistency Security Mobility
I just want it to work!!
January 2015
Building Owner Requirements
Mul@-‐Operator Value Genera@on Customer Profiling Regulatory Compliance
Sa@sfied Customers
January 2015
Network Operator Requirements
Low total cost of opera@on (TCO) Macrocell offload System compa@bility Premium Brand Loca@ons
Alterna@ve methods of delivering Quality Service
January 2015
Use cases vary between businesses Use Case Examples Density of Users Movement of Users
Assembly Halls Conference centres, theatres
High Tidal
Mass Transit Railway Sta@ons, Airports, Metro
High Tidal
Higher Educa@on University Campus Medium Steady Flow
Office Sedentary Work Area
Medium Sta@c, Some Tidal
Healthcare Hospitals, Clinics Medium Steady flow
Hospitality Hotels, Restaurants Medium Steady flow
Manufacturing Factories, Warehourses
Low Sta@c, Steady Flow
January 2015
Usage Considera@ons
• Real-‐Time Video is the most demanding service • Design for free capacity rather than consump@on • Mobility vs Nomadicity
The rise of real-‐@me video hCp://www.wired.com/2012/03/opinion-‐levy-‐backchannel-‐video/
You don’t care how much the freeway is used… just whether there’s space for you when you need it
January 2015
Evolving Commercial Models
Building owners now prepared to pay towards in-‐building wireless services – Value-‐Add to overall service provided – Lower cost to install latest solu@ons – Poten@al for new revenue streams
Clear evidence from wide success of amenity Wi-‐Fi
January 2015
Audience Poll Results
Are building owners prepared to pay more towards the cost of In-‐building wireless solu4ons?
Most owners would be happy to pay for a solu@on outright
14%
More owners are prepared to contribute than before
47%
No change in recent years
33%
Fewer owners would be prepared to contribute than before 6%
January 2015
In-‐building Wireless Toolkit
• Small Cells • Distributed Radio Systems (eg RadioDOT, Lampsite) • Distributed Antenna Systems • Enterprise Wi-‐Fi
View our earlier webinar on Cellular Enterprise Solu@ons at youtube.com/thinksmallcell
January 2015
In-‐building Wireless Toolkit DAS DRS Small Cell
Antenna Distributed Normally integrated into the radio head but can use adjunct external
Normally integrated but can use adjunct external
Radiohead Centralized Distributed Integrated
Wi-‐Fi Separate but can use nearby DAS nodes for backhaul
Integrated Enterprise Wi-‐Fi Integrated Enterprise Wi-‐Fi
Bene5its Multiple Operator Highest Coverage & Capacity per antenna Compatible with existing cellsite vendor equipment
Highest spectral efJiciency Maybe compatible with existing cellsite vendor system
Ethernet cabling Low power Low cost Scalable
Frequency Bands Multiple bands (2G, 3G, LTE, VHF)
Typically 1 or 2 regulated wireless bands (3G and/or LTE)
Challenges Dedicated in-‐building cabling Design-‐intensive, network planning Co-‐ordination between multiple operators
Single network operator Dedicated in-‐building cabling
Single network operator New vendor equipment to integrate
Target use cases: Campuses Large Buildings Stadiums Shopping malls
OfJices OfJice Buildings Retail Homes
January 2015
In-‐building Wireless Toolkit DAS DRS Small Cell
Leading Vendors (Alphabetical, not exclusive)
Axell Wireless BTI Wireless Comba Commscope Corning JMA Solid TE connectivity
Ericsson Huawei
Airvana Alcatel-‐Lucent Cisco Contela ip.access NEC Spidercloud (+ Many startups)
Typical Cost (including project mgmt., cellsite equipment, installation)
$200K to $2M $50K to $500K $10K to $300K
January 2015
Primary Decision Factors
• Mul@ple Operator vs Single Operator • Traffic Profile/Density • Building Size • Total budget and funding sources • Internal building construc@on or new build
January 2015
START
Do you need mul@-‐operator service
Accept Wi-‐Fi for mul@-‐operator access?
N Can you afford DAS?
Y
Engage SI to install DAS
Y
Engage SI to install Small Cells
Y
Can you afford DRS?
Y
Engage operator to install DRS
Y
Does operator offer Small
Cells?
N
Y
Rethink Requirements
N
N
Change to operator with Small
Cells
Y
Does operator offer DRS?
N
N
Change to operator with DRS?
Y
N
Rethink Requirements
N
Decision Tree
January 2015
Other Factors
• Use of local server based applica@ons • Device mix between 3G/LTE and evolu@on • Mul@ple Operator via MOCN or MORAN • Small Cell solu@ons for Medium/Larger buildings typically use an in-‐building controller
January 2015
Future Developments
• Commercial partnership agreements
• Wider adop@on of offloading solu@ons
• Interoperability • First Responder/E911 adop@on of LTE
January 2015
Summary
Urgent demand for solu@ons today -‐ Making a good choice today is beCer than an ideal choice tomorrow
Work though a clear set of requirements and priori@es to determine what suits best Support from network operator for a given solu@on/architecture is key
January 2015
Further Informa@on White Paper: Available from our website resources hCp://www.thinksmallcell.com/viewdownload/4-‐white-‐papers/69-‐selec@ng-‐an-‐enterprise-‐wireless-‐[email protected] Monthly NewsleCer and regular ar@cles www.thinksmallcell.com Vendor websites and conferences David Chambers ThinkSmallCell feedback (at) thinksmallcell.com
Webinar sponsored by SOLiD Technologies