8/4/2019 Choosing a Good Domain Name, Ya..Good Name is Important!

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8/4/2019 Choosing a Good Domain Name, Ya..Good Name is Important!

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elpbecauseitallowsyoutoclearlyseparatemultiplewordsinadomainname,makingitlesslikelythatapersonwillaccidentallymisspellthename.Forexample,peoplearemorelikelytomisspell"domainnamecenter.com"thantheyare"domain-name-center.com".Havingwordscrunchedtogethermakesithardontheeyes,increasingthelikelihoodofamisspelling.Ontheotherhand,hyphensmakeyourdomainnamelonger.Thelongerthedomainname,theeasieritisforpeopletoforgetitaltogether.Also,ifsomeonerecommendsasitetosomeoneelse,they

mayforgettomentionthateachwordinthedomainnameisseparatedbyahyphen.Ifdoyouchoosetoleveragehyphens,limitthenumberofwordsbetweenthehyphenstothree.Anotheradvantagetousinghyphensisthatsearchenginesareabletopickupeachuniquewordinthedomainnameaskeywords,thushelpingtomakeyoursitemorevisibleinsearchengineresults.

DotWhat?

Therearemanytopleveldomainnamesavailabletodayincluding.com,.net,.org,and.biz.Inmostcases,themoreunusualthetopleveldomain,themoreavailabledomainnamesareavailable.However,the.comtopleveldomainisfaranda

waythemostcommonlyuseddomainontheinternet,drivenbythefactthatitwasthefirstdomainextensionputtousecommerciallyandhasreceivedincrediblemediaattention.Ifyoucannotlayyourhandsona.comdomainname,lookfora.netdomainname,whichisthesecondmostcommerciallypopulardomainnameextension.

LongArmoftheLaw

Beverycarefulnottoregisterdomainnamesthatincludetrademarkednames.Althoughinternetdomainnamelawdisputesaretrickyandhavefewcasesinexistence,theriskofalegalbattleisnotariskworthtaking.Evenifyoubelieveyourdomainnameisuntouchablebyabusinessthathastrademarkedaname,donot

takethechance:thecostoflitigationisextremelyhighandunlessyouhavedeeppocketsyouwillnotlikelyhavetheresourcestodefendyourselfinacourtoflaw.Evenstayawayfromdomainnamesinwhichpartofthenameistrademarked:therisksarethesame.

SearchEnginesandDirectories

Allsearchenginesanddirectoriesaredifferent.Eachhasauniqueprocessforbeingpartoftheresultsordirectorylistingandeachhasadifferentwayofsortingandlistingdomainnames.Searchenginesanddirectoriesarethemostimportanton-linemarketingchannel,soconsiderhowyourdomainnamechoiceaffectssiteplacementbeforeyouregisterthedomain.Mostdirectoriessimplylistlinkstohomepagesinalphabeticalorder.Ifpossible,chooseadomainnamewithaletterofthealphabetnearthebeginning("a"or"b").Forexample,"aardvark-pest-control.com"willcomewayabove"joes-pest-control.com".However,checkthedirectoriesbeforeyouchooseadomainname.Youmayfindthatthedirectoriesyouwouldlikebeinarealreadyclutteredwithdomainnamesbeginningwiththeletter"a".Searchenginesscanwebsitesandsortresultsbasedonkeywords.Keywordsarewordsthatapersonvisitingasearchengineactuallysearchon.Havingkeywordsaspartofyourdomainnamecanhelpyougetbetterresults.