choose your destination. - heartland community college · 2019. 8. 15. · choose your destination....
TRANSCRIPT
![Page 1: Choose your destination. - Heartland Community College · 2019. 8. 15. · Choose your destination. MPI will help you get there. Continuous Improvement = Best Practices Voice Visuals](https://reader035.vdocuments.mx/reader035/viewer/2022071404/60f8011582d95306f4098424/html5/thumbnails/1.jpg)
Choose your destination.
MPI will help you get there.
![Page 2: Choose your destination. - Heartland Community College · 2019. 8. 15. · Choose your destination. MPI will help you get there. Continuous Improvement = Best Practices Voice Visuals](https://reader035.vdocuments.mx/reader035/viewer/2022071404/60f8011582d95306f4098424/html5/thumbnails/2.jpg)
Continuous Improvement
= Best Practices
Voice Visuals Strategy
![Page 3: Choose your destination. - Heartland Community College · 2019. 8. 15. · Choose your destination. MPI will help you get there. Continuous Improvement = Best Practices Voice Visuals](https://reader035.vdocuments.mx/reader035/viewer/2022071404/60f8011582d95306f4098424/html5/thumbnails/3.jpg)
Services
• Create print/digital
communication tools
• Promote programs,
events and
opportunities
• Support a variety of
internal and external
communications
• Provide photography
• Help with website
needs
• Assist with apparel
and promotional items
• Maintain social media
• Develop creative
solutions – just ask!
![Page 4: Choose your destination. - Heartland Community College · 2019. 8. 15. · Choose your destination. MPI will help you get there. Continuous Improvement = Best Practices Voice Visuals](https://reader035.vdocuments.mx/reader035/viewer/2022071404/60f8011582d95306f4098424/html5/thumbnails/4.jpg)
But first
![Page 5: Choose your destination. - Heartland Community College · 2019. 8. 15. · Choose your destination. MPI will help you get there. Continuous Improvement = Best Practices Voice Visuals](https://reader035.vdocuments.mx/reader035/viewer/2022071404/60f8011582d95306f4098424/html5/thumbnails/5.jpg)
Strategy
• What exactly are you trying to
accomplish?
• Intake meetings help clarify:• Goal
• Audience
• Message
• Tools
• Timing
![Page 6: Choose your destination. - Heartland Community College · 2019. 8. 15. · Choose your destination. MPI will help you get there. Continuous Improvement = Best Practices Voice Visuals](https://reader035.vdocuments.mx/reader035/viewer/2022071404/60f8011582d95306f4098424/html5/thumbnails/6.jpg)
Writing
• Is different than academic writing
• Is strengthened by the Feature, Function,
Benefit strategy
• Aims for a specific voice
• Is consistent across the organization
![Page 7: Choose your destination. - Heartland Community College · 2019. 8. 15. · Choose your destination. MPI will help you get there. Continuous Improvement = Best Practices Voice Visuals](https://reader035.vdocuments.mx/reader035/viewer/2022071404/60f8011582d95306f4098424/html5/thumbnails/7.jpg)
Apparel and Merchandise
• Coordinate with preferred providers
• Facilitate custom requests
• Assist clubs and organizations
• True Blue Tuesdays
![Page 8: Choose your destination. - Heartland Community College · 2019. 8. 15. · Choose your destination. MPI will help you get there. Continuous Improvement = Best Practices Voice Visuals](https://reader035.vdocuments.mx/reader035/viewer/2022071404/60f8011582d95306f4098424/html5/thumbnails/8.jpg)
Social Media
![Page 9: Choose your destination. - Heartland Community College · 2019. 8. 15. · Choose your destination. MPI will help you get there. Continuous Improvement = Best Practices Voice Visuals](https://reader035.vdocuments.mx/reader035/viewer/2022071404/60f8011582d95306f4098424/html5/thumbnails/9.jpg)
Consistent and Intentional
![Page 10: Choose your destination. - Heartland Community College · 2019. 8. 15. · Choose your destination. MPI will help you get there. Continuous Improvement = Best Practices Voice Visuals](https://reader035.vdocuments.mx/reader035/viewer/2022071404/60f8011582d95306f4098424/html5/thumbnails/10.jpg)
Design
• Use the professional-grade tools and
practices
• Align with College branding standards
• Create a unified presence across
tools/platforms and the organization
![Page 11: Choose your destination. - Heartland Community College · 2019. 8. 15. · Choose your destination. MPI will help you get there. Continuous Improvement = Best Practices Voice Visuals](https://reader035.vdocuments.mx/reader035/viewer/2022071404/60f8011582d95306f4098424/html5/thumbnails/11.jpg)
Ready-to-go Tools
• Upgrades underway to the MPI website
– On-brand templates
– HCC images
– Institutional logos
• Make-and-take sessions later this fall
![Page 12: Choose your destination. - Heartland Community College · 2019. 8. 15. · Choose your destination. MPI will help you get there. Continuous Improvement = Best Practices Voice Visuals](https://reader035.vdocuments.mx/reader035/viewer/2022071404/60f8011582d95306f4098424/html5/thumbnails/12.jpg)
News and Public Information
• Provide content for media outlets
• Respond to media requests
• Inform internally
![Page 13: Choose your destination. - Heartland Community College · 2019. 8. 15. · Choose your destination. MPI will help you get there. Continuous Improvement = Best Practices Voice Visuals](https://reader035.vdocuments.mx/reader035/viewer/2022071404/60f8011582d95306f4098424/html5/thumbnails/13.jpg)
Government
• Stay informed on issues
• Share updates
• Arrange campus visits
![Page 14: Choose your destination. - Heartland Community College · 2019. 8. 15. · Choose your destination. MPI will help you get there. Continuous Improvement = Best Practices Voice Visuals](https://reader035.vdocuments.mx/reader035/viewer/2022071404/60f8011582d95306f4098424/html5/thumbnails/14.jpg)
MPI Requests
• myHeartland
• Call 268-8164 or jeanette.kavanaugh @heartland.edu
![Page 15: Choose your destination. - Heartland Community College · 2019. 8. 15. · Choose your destination. MPI will help you get there. Continuous Improvement = Best Practices Voice Visuals](https://reader035.vdocuments.mx/reader035/viewer/2022071404/60f8011582d95306f4098424/html5/thumbnails/15.jpg)
The MPI Team
Amy Humphreys
Director of Marketing
Anjanel Folkens
Assoc. Director of
Creative Design
Services
Becky Gropp
Assoc. Director of
Public Information
Raegan Rinchiuso
Coordinator
of Marketing
Jeanette Kavanaugh
Production AssistantAudrey Stickrod
Coordinator of
Photography and
Graphic Designer
Sean McCullough
Digital and Graphic
Designer
Robert Vassallo
Design Intern