How Chicago compares to

Orlando, our largest competitor.

Brien Zamperetti, CASE

CCTB Director, Eastern Regional Sales

Office

Make no little plans. Think

Big!

Chicago’s Commitment

You have our commitment to your success in the

future!

Key Points:

Chicago is the most convenient and

affordable location in the World for your

attendees and exhibitors

McCormick Place offers the most contiguous

space (1.3 million) with an exhibit hall floor

plan that is ideal for large 40 X 40

exhibitors and up.

Chicago’s Hotels offer over 33,000 guest

rooms citywide.

The Chicago Convention & Tourism Bureau

has the best marketing support in the

industry. Check out our DMK at

www.choosechicago.com.

Key Global Location

O’Hare International Airport (ORD) and

Midway International Airport (MDW) only

dual hub commercial airport in North America

with 3,000+ flights a day.

Non-stop global gateway to 71

international and 165 domestic business

centers

Dedicated International Terminal

Six (6) times more non-stop International flights to

Chicago

than Orlando.

Chicago

Orlando

227

36

Airfare Comparison

Code City ORD MDW MCO

YYZ Toronto $370 $542 $600

YVR Vancouver $772 $790 $700

MEX Mexico City $506 $477 $544

PEK Beijing $1,738 $2,147 $2,727

FRA Frankfurt $2,455 $1,535 $2,520

DEL New Delhi $1,328 $1,500 $2,338

TPE Taipei $1,939 $1,222 $1,815

BOG Bogotá $742 $742 $770

ROM Rome $1,376 $1,581 $1,531

GRU San Paulo $1,637 $1,789 $1,354

NRT Tokyo $3,357 $1,820 $3,297

Chicago offers lower airfare from 9 out of 11

Countries Source: Expedia.com sample rates for June 21 – 25, 2010

Domestic Airfare Comparison

Code City ORD MDW MCO

BOS Boston $232 $356 $481

ORD Chicago ----------- ---------- $361

CLE Cleveland $185 $465 $432

CVG Cincinnati $309 $359 $335

DSM Des Moines $341 $362 $467

DTW Detroit $170 $174 $359

IND Indianapolis $194 $208 $378

MCI Kansas City $239 $381 $347

MSP Minneapolis $156 $153 $400

MKE Milwaukee ----------- ----------- $340

LGA New York $255 $300 $614

STL St. Louis $201 $375 $452

DCA Washington DC $232 $385 $375

Chicago is less expensive than Orlando from EVERY

city

Source: Expedia.com sample dates March 29 – April 2, 2010

Transportation Infrastructure

ComparisonChicago is at the heart of the nation’s interstate

highway system, and serves as the nation’s center for

rail.

Examples Chicago Orlando

Taxicabs 6,900 2,600

Rapid Transit

System

Rail lines from both

airports, METRA, CTA

Bus, Free Downtown

Trolley

I-Drive Trolley

Major Interstates I-39, I-55, I-57, I-65, I-80,

I-90, I-94, I-290, I-294

I-4

Amtrak Trains

Daily

50 2 (Station in Sanford, FL)

Average shuttle

bus ride

8 minutes 20 minutes

Taxicabs from Rosen Hotel properties starts at a

flat $35 rate based on an exclusive vendor

agreement.

Taxicabs in Orlando are not licensed or regulated,

they have no fare card.

Transportation Infrastructure

Ridership Shuttle MERTA

Monday 12,310 2,860

Tuesday 17,305 3,471

Wednesday 15,060 3,103

Thursday 8,640 2,116

Friday 5,195 889

Total Ridership 58,510 12,439

Source: Transportation Management Services

2009 NPE stats

Chicago offers a compact shuttle system

on a dedicated bus-way saving registrants

time and money

Chicago offers an efficient public rail service

(METRA) directly to McCormick Place

Drive in market Chicago is it!

400 mile radius of each city

Chicago 61% of the Country’s population

Orlando only 12 % of Country’s population

Chicago

Orland

o

61

%

12%

Companies Chicago Orlando

Fortune 500 29 1

Fortune Global 500 10 0

Financial Times Global 500 12 0

Research & Development Facilities 300+ 35

Top Global Business Center

Global Center of Intellectual

Capital

Sophistication of Chicago will enhance NPE’s educational

sessions and add value to the attendee experience.

560,000+ students in 130+ higher education

institutions

Home of 2 top business schools in the nation

• Northwestern University’s Kellogg School of

Management

• University of Chicago’s Booth School of

Business

Three federally funded research centers

92 Nobel Prize winners

Home to Nobel Laureates

95 Nobel Prize winners

31 Physics

25 Economics

17 Chemistry

15 Medicine/Physiology

4 Literature

3 Peace

University of Chicago has

generated more Nobel

Laureates (84) than any

other American university

Wireless City and Fiber-Optic

Hub

#1 U.S. commercial telecom network supply

#1 advance telecom network in the world

Chicago Network Access Point (NAP) - world’s

largest commercial internet exchange point by

volume

Lakeside Technology Center - America’s largest

carrier hotel (server/data storage/routing

hardware facility)

Wireless public spaces include parks, libraries

and plazas

Hospitality

Over 93,000 hotel rooms in the metropolitan

area

33,000 rooms in downtown city center

14 Green Seal Certified Hotels

InterContinental – Silver Seal

Green Audited Hotels (awaiting certification)

Courtyard by Marriott Downtown

Hyatt Regency Chicago

Renaissance Chicago Downtown

Residence Inn Chicago Downtown

Swissôtel Chicago

Westin Chicago River North

4 hotels renovated in 2008

Range of luxury to economy hotels

Pre-Planning Strategies & Support

Attendance & Exhibitor Building

Services

Destination Marketing Resources

City Recognition & Welcome Program

On-site Appreciation Services

Media Relations

Six Stages of Support

Destination Marketing Kit (DMK)

Pre-designed Print Ads

Chicago Microsite Builder

Email Series

Media Resource List

Telemarketing Support

New Prospect Lists

Marketing Support

City Recognition & Welcome Program

Award-winning program initiated by Mayor Daley

Airport Services and Welcome Signage Images

Airport Signage

VIP “Meet & Greet” at the Airport

Street Banners (based on availability)

On-site Appreciation Services

Restaurant Reservation Booth

Chicago Official Visitor Guides and Map

On-site Services

Convention Center

InfrastructureAttributes McCormick Place Orange County

Convention

Center

Exhibit Space 2.7 million 2.1 million

Contiguous Space 1.37 million 1.1 million

Meeting Rooms 113 74

Marshalling yard Full service None

Parking Spaces 6,000 6,227

Mass Transit Metra station in

South Building

None

Shuttle time 8 minutes 20 minutes

Utilities & Rigging Exclusive Exclusive

Docks 127 173

Interior/Exterior

Crate Storage

273,000 gross sq.

ft.

None

Services Chicago Orlando

500W Outlet (<21 Days) $86 (plus labor) $116

500W Outlet (>21 Days) $129 (plus

labor)

$185

208V 30A (<21 Days) $403 (plus

labor)

$280

208V 30A (>21 Days) $605 (plus

labor)

$448

24 Hour Power double your

service

no charge

Electrical Labor $95/hr straight

time

installation labor

no charge

Equipment Delivery $54 no charge

Water Connection $423 $190.55

Compressed Air

Connection

$473 $265.72

Utility Rate Comparison

Services Chicago

(21% service

charge and

11.5 % sales

tax)

Orlando

(20% service

charge and 6%

sales tax)

Freshly Brewed Coffee –

Three Gallons (<21 days)

$187.82 $185.22

Freshly Brewed Coffee –

Three Gallons (>21 days)

$215.98 $214.20

1 Dozen Danish (<21 days) $50.35 $60.48

1 Dozen Danish (>21 days) $58.32 $69.30

Make Your Own Deli

Sandwich in Booth (<21

days)

60 Pieces per platter

$111.30 $226.80

Make Your Own Deli

Sandwich In Booth (>21

days)

60 Pieces per platter

$128.53 $260.82

Food Service Rate

Comparison

Source: Catering Menu’s in Services Kit

Services Chicago Orlando

10 Base T Internet service

advance orders (<30 days)

$1,000 $1,295

10 Base T Internet service

advance orders (>30 days)

$1,300 $1,545

10 Base T Internet Service

on-site orders at show

$1,300 $1,795

Additional I.P. Addresses $125 $125

Telephone Line Advance

Orders (<30 days)

$265 $262

Telephone Line Late

Orders(>30 days)

$398 $351

Internet and Telecommunications

Rate Comparison

NEW Labor Agreements

Reduce your costs

300 Square Foot Rule

10x30 or smaller – No Labor Needed!

Exhibitor Pre-conEducation format to assist 400 sq feet booths and larger

Focus One: New office at McCormick Place to act as one stop

shopping for exhibitors and personal service

Smart Value PricingExhibitors can place an order 45 days out and be

guaranteed a price for move-in and move-out

Entertainment &

Hospitality Options Navy Pier is the #1 tourist attraction in the

Midwest – great for evening boat cruises, parties and fireworks Wednesday and Saturday nights during the summer.

6 Professional Sports Teams –Sox, Cubs, Bears, Fire, Bulls, and Blackhawks

Magnificent Mile offers over 460 shops within 8 city blocks

200 Theatres, including 11 Broadway shows

Home of Modern Improv

Millennium Park offers over 24 acres of green space. The Jay Pritzker Pavilion

and Cloud Gate sculpture attract millions of visitors each year.

America’s “FIRST” City One of the Top 10 cities in the World – Lonely Planet’s

Best in Travel (2009)

“U.S. City of the Year” – Fast Company magazine

(2008)

“City of the Year” – GQ magazine (2008)

#1 among Top 25 cities for a business/meeting trip

that's also fun - Travel & Leisure/CNN Headline News

Voted North America's "City of the Future" by Foreign

Direct Investment magazine (2007-08)

“America’s new culinary star” – Saveur magazine

(2007)

The only city with four Tony Award-winning theaters

Chicago boasts more AAA five diamond restaurants

than any other city in the nation --

Alinea, Arun’s, Avenues, Charlie

Trotter’s, Everest, Seasons and Tru