chongo sd/hd disk recorder-player product overview and launch plan service training march 21st, 2005...
TRANSCRIPT
Chongo SD/HD Disk Recorder-PlayerProduct Overview and Launch Plan
Service training
March 21st , 2005
Matt Ivey
Pro AV Product Manager
Thomson CONFIDENTIALNOT FOR DISTRIBUTION Page N°2
Time line activity
• Product Launch in May– Press/Analyst tour, May 2-6– Reseller training tour, May 8-16– Public Announcement, May 17th
• First major Pro AV Trade Event – Infocomm (Las Vegas) June 8th-10th
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What does Chongo do for the customer?
• Provides a seamless, easy to use recording and playback support for Live Event and Staging, Corporate and Institutional uses in Pro AV
• Fixed Facility installations - Networked File sharing
• SD Recording
• SD and HD Playback …
• High Visual Quality at different Resolutions and Aspect Ratios – Matches Seamless Switcher operation
• Tape-less operation when used with NLEs, Networking, and Removable Media
• Plugs directly into A/V systems with standard Pro AV connections
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Chongo …What it is …
• One Input two output Media Device based on Disk Drive Technology, - Targeted at the Medium to High end Event and Staging market with parallel target into Corporate and Institutional facilities.
• HD or SD play out on both Player Channels• SD Recorder input – Yes, it records whilst it plays.• Over 10 hours of storage (25 Mb/s) – with Removable media
capabilities – More storage with lower bit rate Long GoP• 2 Channels Analog Audio/media channel – XLRs• Gig-E network-able for sophisticated facility installs• Self Contained package – With Front Panel• Pro AV Industry standard connections – including DVI• Can be used with a Keyboard, Monitor and Mouse• Rugged - 3RU (5.25in) High, 20 inch deep – Rack mountable
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Special Event Workflow – No tape needed …
Today
NLE to Tape for
distribution
Industry Trend
No VTR
File Transfer
Record VTR
VTR for Playout
FCP, Adobe, NewsEdit…
Tape Xfr
Doremi DDRs
Tape Xfr
Baseband
At EventEdit Suite
• Have to load Baseband
• Re-trim Clips for Play
• Need VTR
FCP, Adobe, NewsEdit…
ChongoAt EventEdit Suite
• DVD Rom Drive in Chongo
• Faster than real time transfers with USB 2.0 or Firewire Disk Drives
• Clips trimmed and named
• No VTR needed
USB Disk Drive
Thomson CONFIDENTIALNOT FOR DISTRIBUTION Page N°6
AV Event Support Work flow
Pre production meetings
Event Format?
What materials are needed?
Create Script
Specify Equipment
Rental?
Crew List
Produce AV Material Edit Videos on NLE
Create Power Points
Create Graphics
Load Materials on to Equipment for Playback
Create Play List
Pack up equipment ship to Event Location
Before Event
Set-up the EquipmentShould be easy
Load Materials on to Equipment for Playback
Last minute stuff from Presenters gets loaded
Power Points for Speakers are on PC for Play back
Do the Show Follow Script best as possible
Video and Graphics Play-out
Manual or Remote
Record Show while in Process – From Seamless SW
Switch between Video and PC feeds with Seamless Swtchr
Go out via Webcast
At the Event
Debrief
Pack up equipment-ship
Repurpose the Material
Duplicate show on DVD or
tape
Make available on Web – Transcode
Post Production – Re-edit Show for distribution
After the Event
Chongo Involved in these workflow steps
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Fixed Facility Operation – University or Corporate Campus
Central A/V Media Center
VTR
DVD
Ingest
Edit Suite
Giga-Bit EthernetNetwork
Campus Cable TV
Preview Channel
Auditorium #1
Seamless Switcher
Provides I/O and Content serving
PCs with Media –
Power Point
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Actual Prototype Pictures – Front Panel
Name Goes Here
DVD ROM DriveApplication
Touch Screen
Jog/Shuttle
Application Knob
Transport and Application buttons
Headphone Jack Firewire USB 2.0
Connections
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Actual Prototype Pictures – Rear Panel
SD Input Channel R1
• Composite, S-Video• SDI• Y, Pb, Pr
SD/HD Output Channel P1
• Composite, S-Video• SDI• DVI-I
SD/HD Output Channel P2
Gen-lock
90-240VAC 50 or 60Hz Power
Supply
• Giga-bit Ethernet•USB 2.0
• Keyboard•Mouse
• Monitor
• Firewire• GPI I/O
• Analog Audio• RS 422
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Basic Block Diagram• Simultaneous Single Record and Dual Playout
– Independent control of each channel– Sharing of media between channels
R1Input Circuit
P1Output Circuit
P2Output Circuit
Control• RS-422• E-Net
Control• RS-422• E-Net
Control• RS-422• E-Net
ININ
OUOUTT
OUOUTT
Import• Clips SD/HD• AVI DV
Export• Clips SD/HD
• AVI DV
R1R1
P1P1
P2P2
DisksDisks
2 ea2 eaSDSD
SD/HDSD/HD
SD/HDSD/HD
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Chongo HD/SD + Scaling capabilities
InputEncoder
MPEG-2 4:2:04Mb/s – 15Mb/s
Disk Storage
Decoder
HD/Scaler
SD/Scaler
DVI
-A
DVI
FPGA
SD X1 Channel• 720 X 480 (29.97) 4:3, 16:9
• 720 X 576 (25) 4:3, 16:9
Clips on Disk MPEG-2,4:2:0• 720 X 480 (29.97), 4:3, 16:9
• 720 X 576 (25), 4:3, 16:9
----HD/ Hi Res Encoded Imports-----
• 1280 x 720 P (30), 16:9, HDV-1
• 1440 X 1080i (25,29.97) 16:9, HDV-2*
• 1920 X 1080i (25,29.97) 16:9
Notes• Chongo can convert between Aspect Ratios.
• Scale Clip resolution up and down• Lee Filter for improved visual Quality
• Play out channels can play out SD or HD separately
Output X 2Resolution, Frame, A-Ratio
DVI ANA
DVI DIG
S-VIDCMST
SDI
720 X 480 (29.97), 4:3, 16:9 X X X720 X 576 (25), 4:3, 16:9 X X X1024 X 768 (59.94) P, 4:3, 16:9 X X1365 X 768 (59.94) P, 16:9, X X1920 X 1080i (29.97)(25) 16:9 X X X
DVI
-D
SDI (SD) SVid
Compst
R,G,B
Y, Pr, Pb
Digital
Import/Export Clips• Transcoded to/from Disk
• DVD, Gig-E, USB 2.0, FireWire
• Video - SD, HDTV, HDV
• Types – DV, MPEG-2, AVI, QuickTime, GXF. WMV (HD)
• Stills – JPEG, TIF, TARGA, BMP
X2 ChannelsSDI, S-Vid,
Compst
Y, Pr, Pb
*TBD @ Release
Thomson CONFIDENTIALNOT FOR DISTRIBUTION Page N°12
Chongo aspect Ratios
Output display widescreen attribute
Standard4:3
Widescreen16:9
Clip widescreen attribute
Standard4:3
No aspect ratio conversion
Bars (Pillar box)Half-bars (Half-pillar box)Crop
Widescreen16:9
Bars (Letterbox)Half-bars (Half-letterbox)Crop
No aspect ratio conversion
Aspect ratio conversion matrix
This is very important to keep a Presentation look the same for all playback media in the Play list.
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Getting Materials into Chongo
Video (SD Only PAL or NTSC)
Composite (BNC)
S-Video
Component RGB or Y,Pb,Pr – (BNCs 3ea)
Audio
Analog -2Ch – (XLRs) (Dolby Encoded –OK)
SPDIF (BNC)
Material Sources VTRs – VHS, 8mm, DV, BetaCam, 3/4 inch
DVD Players
Baseband
File Transfers (SD & HD)
Wrappers AVI (DV25)
Quicktime HDV – 720P, 1080i (DVHS) Windows Media Video GXF
Methods
Ethernet (Gig-E)
1394 (Firewire) Camcorder/VTR or Drive
USB 2.0 – Drive or Flash Mem
CD or DVD
E-Transfers
Chongo improves this constraint over Chongo improves this constraint over Competitors by offering easier and more Competitors by offering easier and more
open Import capabilities open Import capabilities
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Modes of Operation
Unit is operated by Front Panel only
Simple GUI
Remote Control – RS 422 or Ethernet
Crestron or AMX Control
Stand-Alone
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Modes of Operation
Unit is operated by K/V/M – Toggle Mode
Full Screen VGA Display
Use with Keyboard and Mouse
VGA output augments Application to provide full Operation
Keyboard - Transport
Control
Front Panel Screen - Channel Monitor Mode
Work-Station
Full Op
Thomson CONFIDENTIALNOT FOR DISTRIBUTION Page N°16
Chongo is the Workflow!
Record – Edit – Play List – Play Out
Continuous Recording Clip XYZR1
P1
Sub-Clip XYZ-1
Sub-Clip XYZ-2
Sub-Clip XYZ-3
P2
Sub-Clip XYZ-1
Sub-Clip XYZ-2
Sub-Clip XYZ-3
Use Player 1 to create Sub-Clips while recording
Use Player 2 to create and Play-out Play List
All material can be accessed and manipulated concurrently
Play List
Thomson CONFIDENTIALNOT FOR DISTRIBUTION Page N°17
Pro AV Equipment Lay-out Example
AMP Control
Chongo fits in!
Seamless A/V Switcher
VTR
DVD
Thomson CONFIDENTIALNOT FOR DISTRIBUTION Page N°18
Chongo impact on M-Series?They have a slight overlap but, …
Item Chongo M-Series
Target Market Pro-AV Broadcast
Pro AV Connections - DVI Yes – Analog and Digital No
Digital Audio – AES/EBU No – 2 Channel, Analog and S/PDIF
Yes – Digital products
Digital Audio – Embedded No Yes - Digital products
50 Mb/s SD support No Yes – M-322D
VITC support No Yes
Closed Caption support No Yes
VBI support No Yes
NEWS NAS with S-Bins No Yes
Thomson CONFIDENTIALNOT FOR DISTRIBUTION Page N°19
Why Chongo will Win in the Market …
• Full Featured, Multi-Channel SD/HD unit – Under $10K and €10K
• Comprehensive feature set and application tuned to emerging technology trends in Pro AV.
• Rugged Construction – Shock Mounted Disk Drives – Vs. competition who have notorious Disk Drive reputation
• Compatibility with Pro AV devices (Seamless Switchers), standards, and NLEs.
• Enhancement of Pro AV workflows greater productivity with fewer devices.
• Worldwide service and support.
• Highly motivated design and support teams.
• Sold by top Pro AV Resllers
Thomson CONFIDENTIALNOT FOR DISTRIBUTION Page N°21
Launch Plan Schedule – As of 3-18-05
Product Available for Shipment
May 6th 2005
Key Partners
Key Resellers
Resellers Customer Orders
Reseller Integration
Pre-Pre-Launch Activities Pre-Launch Activities Launch Activities
PSR – 60 Days PSR – 30 Days PSR/Public Launch
Press Activities – In Process Photography – In Process2 Developer Units – AMX, Crestron Beta Test- 12 Units March 21 WW Pricing established March 31 Business Plans with Key Resellers, SIs and Rental Co.s MSR Draft NAB 005 Plans – Whisper Suite
8 Demo Units available Collateral Completion – April 30 Press/Analyst Tour – May 2-6 Reseller Binders – May 1st Web site Functional - May 1st Beta Site Testimonials DVD Completion - May 8th 100 unit Sell-a-thon starts
Public Announcement –May 17th Production Ship – May 6th Reseller Training, US – May 8-16 Introductory Event Trade Events – Infocomm June 8-10 Road Show Sell more units!
We are Here PA
Thomson CONFIDENTIALNOT FOR DISTRIBUTION Page N°22
Beta Plan
The purpose of the trial is to provide us with confidence that the product is of shippable quality and that it contains a useful set of features. Along with keeping your involvement in the program confidential, your only obligations are to provide us with feedback on those two points. Practically speaking, this means that we’d like you to:
Use the product in a real-world setting, and install upgrades in a timely fashion.
Suggest and prioritise improvements.
Report problems.
Be available to provide feedback via phone or email.
Try out specific areas of functionality that are relevant to your particular application – these will be agreed between you and your Grass Valley beta trial liaison.
Be a positive spokesperson for the product as part of its marketing and launch campaign.
Excerpt from Agreement letter to Beta participants
Units will be offered for sale to Beta sites at substantial savings … Our way of saying thank you for participating.
Thomson CONFIDENTIALNOT FOR DISTRIBUTION Page N°23
Beta Test Participants
Unit # Company Contact Usage Location Status Comments
1 Creative Technology Graham Andrews Event and Staging WW Not Deployed Acid Tester
2 Creative Technology Graham Andrews Event and Staging WW Not Deployed Acid Tester
3 National Meeting Company Jerry Green Event and Staging NA Not Deployed Local Tester
4Applied Electronics Paul Stechley Fixed Facility with
System Integration NA Not Deployed SI and Crestron
5 Nike Alan Klockman Fixed Facility NA Not Deployed Local Tester
6AMX Michael Pevelar Control Testing
NAM unit
Deployed Contol Test
7 Crestron Chris Wildforester Control Testing NA Not Deployed Contol TestShared Unit
w /TBDVER – Later in process Vince Dundee Rental and Staging
NA Not DeployedNeed very stable product
8Blitz Communications (Europe)
Paul Hutton Event, Staging & Fixed Facility- Reseller UK Not Deployed PAL Tests
9HVB (Europe) Arjen Kigke In de Vegt Event, Staging and
Rental Europe Not Deployed PAL Tests
10Dae Han SAMA Reseller LED Screen System
Manuf. And Inetgrator Korea Not Deployed
SI and Crestron
11Hisco/ HIBINO Ike-san GV Japan Pro AV System
Integrator - Reseller Japan Not Deployed SI and R
12 Oregon State University Dr. Joel Thiersen University - AV Facility NA Not Deployed
No Unit Indiana University Don Hornbeck Fixed Facility NA Suggested
Units go out first week in March
Thomson CONFIDENTIALNOT FOR DISTRIBUTION Page N°24
Chongo Distribution and Pricing
• All Chongo line products sold through Resellers
• North America - $9,995 List price – Sliding scale discount based on Qty as outlined in Reseller plan
• ROW - €TBD – (€8,995 suggested list)
• APAC – Based on North America list with uplift and appropriate discount to Resellers?
• Products and accessories– XXX-1 – Chongo Unit no options
– XXX-RACK – Rack Kit
– XXX –SQD-1 – DVI to BNC adaptor cable
Thomson CONFIDENTIALNOT FOR DISTRIBUTION Page N°25
Service Warranty Plans – 1Yr/15 months
Thomson GVG Service
• Customer: Reseller/Distributor
• Support: Provides 2nd level support to reseller, and escalated 2nd level support to the end user.
• Offerings: Unit Exchange contracts, Loaner Units?, Repair of units, Spare parts, and 24 hr. Phone support for Resellers.
• Product Serviceability: Design product for easy troubleshooting, diagnosis of problems, and easy replacement of field replaceable units/modules.
Reseller/Distributor Service
• Customer: End User
• Support: Provides 1st tier support to End User as per Resale agreement
• Offerings: Service, support, integration, and repair services for end users.
• Product Serviceability: Utilize product serviceability and design to easily identify and resolve both hardware and software problems for end user, ideally without calling TGV support.
Taken form Marcus Wheelwright Presentation