Chinmay Desai - Professional ResumeLR
Post on 07-Jan-2017
DGM - Brand ManagementLifeCell International Pvt. Ltd.Dec, 2014 - Present
Plan, develop and direct marketing efforts for all service brands
Create strategies to take advantage of market opportunities
Conceptualize strategic initiatives and implement details of a campaign
Plan advertising campaigns for print & television media
Implement specific strategies through cross-functional teams
Execute production of print & television advertising campaigns
Work closely with departments such as manufacturing and R&D to consult on package and product as it relates to branding
Manage external marketing partners such as advertising agencies, digital marketing firms and production companies
Supervise brand content Manage access to brand assets develop brand
standards and usage guidelines Write reports, specifications and creative briefs
Group Product ManagerLilac Medicare Pvt. Ltd.Jan, 2007 - Dec, 2014
Awareness Creation: Health Segments. Establishing innovative testing platforms. Differentiating product lines & tests. Generating marketing collaterals. Pre-sales support. Application & Technical Support Product designing and development. Monitor and manage supply chain Organizing national & international events. Key Opinion Leaders management Key Accounts management Team managements.
Project ExecutiveBeckman CoulterDec, 2005 - Jan, 2007
Project Executive was a special designation in Beckman Coulter.
Responsible for special projects of the organization across various functionalities and departments
Seeking a senior level Marketing/Brand Management role healthcare industry. To be a successful communicator of ideas by executing the skills acquired from my academic qualification and utilizing my rich work experience.
10 years of vast experience in managing B2B & B2C marketing and tactical portfolios for Healthcare Campaigns.
Experience in measuring, enhancing and enriching the brand image and brand revenue through various hi-power campaigns
Capable of forming and executing objective and result driven ATL & BTL campaigns for the respective brands.
Have experience of establishing & managing various teams for marketing roles.
M. Sc. (Microbiology)University Of Mumbai | 2005
B. Sc. (Microbiology)University Of Mumbai | 2003
HSC (10+2) Maharashtra State Board | 2000
SSC (10) Maharashtra State Board | 1998
MEDICA, GermanyRepresented Lilac Medicare for 3 editions
AACC, USARepresented Lilac Medicare in AACC, California
Distributor Meetings, GermanyRepresented Lilac Medicare in various Distributor Meetings held by various IVDmanufacturers of Germany
Product Development, ItalyParticipated in product development projectfor fully automated clinical electrophoresissystem held by Interlab S.A., Italy
Adobe Creative CloudModerate
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Can be provided against specific request.