Chinmay Desai - Professional ResumeLR

Download Chinmay Desai - Professional ResumeLR

Post on 07-Jan-2017




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    Work Experience

    DGM - Brand ManagementLifeCell International Pvt. Ltd.Dec, 2014 - Present

    Plan, develop and direct marketing efforts for all service brands

    Create strategies to take advantage of market opportunities

    Conceptualize strategic initiatives and implement details of a campaign

    Plan advertising campaigns for print & television media

    Implement specific strategies through cross-functional teams

    Execute production of print & television advertising campaigns

    Work closely with departments such as manufacturing and R&D to consult on package and product as it relates to branding

    Manage external marketing partners such as advertising agencies, digital marketing firms and production companies

    Supervise brand content Manage access to brand assets develop brand

    standards and usage guidelines Write reports, specifications and creative briefs

    Group Product ManagerLilac Medicare Pvt. Ltd.Jan, 2007 - Dec, 2014

    Awareness Creation: Health Segments. Establishing innovative testing platforms. Differentiating product lines & tests. Generating marketing collaterals. Pre-sales support. Application & Technical Support Product designing and development. Monitor and manage supply chain Organizing national & international events. Key Opinion Leaders management Key Accounts management Team managements.

    Project ExecutiveBeckman CoulterDec, 2005 - Jan, 2007

    Project Executive was a special designation in Beckman Coulter.

    Responsible for special projects of the organization across various functionalities and departments

    Career Objective

    Seeking a senior level Marketing/Brand Management role healthcare industry. To be a successful communicator of ideas by executing the skills acquired from my academic qualification and utilizing my rich work experience.

    Profile Summary

    10 years of vast experience in managing B2B & B2C marketing and tactical portfolios for Healthcare Campaigns.

    Experience in measuring, enhancing and enriching the brand image and brand revenue through various hi-power campaigns

    Capable of forming and executing objective and result driven ATL & BTL campaigns for the respective brands.

    Have experience of establishing & managing various teams for marketing roles.

    Call:+91 8754455933



    Educational Qualification

    M. Sc. (Microbiology)University Of Mumbai | 2005

    B. Sc. (Microbiology)University Of Mumbai | 2003

    HSC (10+2) Maharashtra State Board | 2000

    SSC (10) Maharashtra State Board | 1998

    International Exposure

    MEDICA, GermanyRepresented Lilac Medicare for 3 editions

    AACC, USARepresented Lilac Medicare in AACC, California

    Distributor Meetings, GermanyRepresented Lilac Medicare in various Distributor Meetings held by various IVDmanufacturers of Germany

    Product Development, ItalyParticipated in product development projectfor fully automated clinical electrophoresissystem held by Interlab S.A., Italy

    Creative Suite

    Adobe Creative CloudModerate

    Corel DrawProficient

    Online CMSProficient

    Microsoft Office

    Languages Known

    EnglishRead | Write | Speak

    HindiRead | Write | Speak

    MarathiRead | Write | Speak


    Professional Reference

    Can be provided against specific request.

    Linked-in Profile


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