chinese consumer - tfwa · 1.37 billion population 800 million need vision correction 97 million...
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CHINESE CONSUMER D
Francis Gros, Head of Global Channels, Luxottica Group
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CHINAMPLIFICATION
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+6.7% +7.7%
+6.7% +6.5%
GDP COSMETICS APPAREL EYEWEAR
CHINA DOMESTIC GROWTH (2016 vs 2015)
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CHINA EYEWEAR DOMESTIC VS
TRAVEL RETAIL (2016 vs 2015)
CHINA DOMESTIC EYEWEAR
CHINA TRAVEL RETAIL
EYEWEAR
+6.5%
>+20%
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1.37 billion population 800 million need vision correction
97 million prescription glasses/year Penetration: 12% of adult population AUR: USD39
OPTICAL
SUNGLASSES
324.4 million population 182 million need vision correction
75 million prescription glasses/year Penetration: 64% of adult population AUR: USD111
1.14 billion adult consumers
37 million sunglasses per year Penetration: 3% AUR: USD49
247 million adult consumers
104 million sunglasses per year Penetration: 42% AUR: USD34
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WHAT ARE WE DOING TO BUILD THE CHINA MARKET? s
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EXPERIENTIAL EVENTING f
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Oakley
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BRAND RETAILING f
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CELEBRITY ENDORSEMENT d
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DEDICATED DESIGNS d
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TRAVEL RETAIL MULTI-FORMATTING OF SUNGLASSES CATEGORY d
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Xian Airport, Terminal 3
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A CATEGORY INITIATIVE BY:
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RELEVANT EXPERIENTIAL AVANT GARDE LEADERSHIP
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CHINESE CONSUMER D
Francis Gros, Head of Global Channels, Luxottica Group