china's social media

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SOCIAL MEDIA @ CHINA 14.05.2013, Ying HU

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Introduction of Social Media in China and Weibo

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Page 1: China's Social Media

SOCIAL MEDIA

@ CHINA

14.05.2013, Ying HU

Page 2: China's Social Media

WHAT

IS

SOCIAL MEDIA ?

Page 4: China's Social Media

Media for

Messages Distribution, Sharing

and Exchange

SOCIAL MEDIA

24/7 Active Venues for

Social Interaction and

Networking

• Publicity

• Credibility

• Branding

• PR

• Corporate Social Capital

• Business Opportunity

Page 5: China's Social Media

SOCIAL MEDIA

@ CHINA

Page 6: China's Social Media

SOCIAL MEDIA LANDSCAPE IN CHINA

Page 7: China's Social Media

Social media penetration in China:

44%88%of Chinese social media users are active.

Netizens in China spend an average of 46 mins each day visiting social

media sites.

On average, each of Chinese social media users followers

8 brands.

KEY FACTS

597,600,000The number of social media users in China

source: www.wearesocial.sg

Page 8: China's Social Media

SOCIAL MEDIA LANDSCAPE IN CHINA

Page 9: China's Social Media

SINA WEIBO

The leading social media platform in China with over

400,000,000 registered users, among which over 230,000

are companies and 60,000 are government accounts.

More than 1/4 of Fortune 500 companies have Sina Weibo

presence.

Source: Sina Q3 Finacial Report 2012; DCCI, Sept 2012; Sina Weibo Report, Dec 2012

Page 10: China's Social Media

WEIBO is a multimedia

channel, as well as a tool

for enterprises to

distribute information,

engage with brand fans,

and build relationships

with stakeholders.

Page 11: China's Social Media

WEIBO = TWITTER + FACEBOOK

Page 12: China's Social Media

WHY

INVEST IN

WEIBO?

Page 13: China's Social Media

WHY WEIBO?

VISIBILITY OPPORTUNITY

COMMITMENTRELATIONSHIP

Page 14: China's Social Media

WHY WEIBO?

VISIBILITY OPPORTUNITY

COMMITMENTRELATIONSHIP

Page 15: China's Social Media

KIITOS.

TACK.

THANK YOU.