china’s only integrated aquatic products company hq sustainable maritime industries, inc

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China’s only China’s only Integrated Aquatic Products Integrated Aquatic Products Company Company HQ HQ Sustainable Sustainable Maritime Maritime Industries, inc. Industries, inc.

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Page 1: China’s only Integrated Aquatic Products Company HQ Sustainable Maritime Industries, inc

China’s onlyChina’s only

Integrated Aquatic ProductsIntegrated Aquatic Products

CompanyCompany

HQHQ Sustainable Maritime Sustainable Maritime Industries, inc.Industries, inc.

Page 2: China’s only Integrated Aquatic Products Company HQ Sustainable Maritime Industries, inc

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HQHQ’s processing facilities and aquaculture operations are located on the pristine tropical island province of Hainan.

HQHQ’s Unique Location’s Unique Location

Page 3: China’s only Integrated Aquatic Products Company HQ Sustainable Maritime Industries, inc

HainanHainan offers: offers:

• Only in Hainan can sashimi-grade tilapia be raised year round. 20% per year increase in Tilapia farms over the last 2 years in Hainan which will continue at the same pace for the next 5 years.

Page 4: China’s only Integrated Aquatic Products Company HQ Sustainable Maritime Industries, inc

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0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

1984

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(es

t.)

2006

(es

t.)

Year

Met

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s

Aquaculture Fishery

Global production of tilapia

Page 5: China’s only Integrated Aquatic Products Company HQ Sustainable Maritime Industries, inc

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Sources of Imported Tilapia to the US

0

50000

100000

150000

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250000

1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004

(LW

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others

Thailand

Indonesia

Colombia

China

Mexico

Jamaica

Ecuador

Costa Rica

Taiw an

US. Tilapia Imports 1993-2004:US. Tilapia Imports 1993-2004:China Now Dominates Market ShareChina Now Dominates Market Share

Source: American Tilapia Association

Page 6: China’s only Integrated Aquatic Products Company HQ Sustainable Maritime Industries, inc

60

50,000

100,000

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200,000

250,000

300,000

350,000

Met

ric

tons

1986 1988 1990 1992 1994 1996 1998 2000 2002 2004

US Tilapia consumption229,000 mt of live weight-2004

306,410 mt of live weight-2005

Page 7: China’s only Integrated Aquatic Products Company HQ Sustainable Maritime Industries, inc

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Value of US Tilapia Forms Imported into the US

297,413,000 (2004) $392,978,298 (2005)

Page 8: China’s only Integrated Aquatic Products Company HQ Sustainable Maritime Industries, inc

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2000 2001 2002 2003 2004Tuna 3.5 Shrimp 3.4 Shrimp 3.7Shrimp 4.0 Shrimp 4.2Shrimp 3.2 Tuna 2.9 Tuna 3.1Tuna 3.4 Tuna 3.4Pollock 1.6 Salmon 2.0 Salmon 2.0 Salmon 2.2 Salmon 2.2Salmon 1.5 Pollock 1.2 Pollock 1.1 Pollock 1.7 Pollock 1.7Catfish 1.1 Catfish 1.1 Catfish 1.1Catfish 1.1 Catfish 1.1Cod 0.8 Cod 0.6 Cod 0.7 Cod 0.6 Tilapia 0.7Clams 0.5 Clams 0.5 Crabs 0.6 Crabs 0.6 Cod 0.6Crabs 0.4 Crabs 0.4 Clams 0.5 Tilapia 0.54 Crabs 0.6Flatfish 0.4 Flatfish 0.4 Tilapia 0.4Clams 0.5 Clams 0.5Scallops 0.3 Tilapia 0.35 Flatfish 0.3 Scallops 0.3 Scallops 0.3Tilapia 0.28

Top Ten Seafoods (U.S.)per capita (lbs)

Tilapia is the 4th most popular seafood import in 2006 according to USDA

Page 9: China’s only Integrated Aquatic Products Company HQ Sustainable Maritime Industries, inc

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0

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1950's 1970's 1990's 2010

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lion

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All seafood & aquaculture productionAll meat production

Ocean Catch

All meat includes: beef, poultry, swine & sheep.All seafood includes: ocean and farm catch.Ocean Catch: ocean catch only.

Aquaculture Market

Projected

Total World Protein Production

Fish consumption is currently 70 percent the size of all other meat products combined.

World Fish Consumption will Surpass all World Fish Consumption will Surpass all other Protein Consumption Combinedother Protein Consumption Combined

The future is fishThe future is fish

Current

Page 10: China’s only Integrated Aquatic Products Company HQ Sustainable Maritime Industries, inc

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• World tilapia production expected to reach 1,500,000 mt in 2004 and 2,000,000 mt by 2010

• 2004 world sales over $2 billion • 2010 sales projected

to be over $5 billion

Projected World Tilapia Projected World Tilapia Production and SalesProduction and Sales

Source: American Tilapia

Association

Page 11: China’s only Integrated Aquatic Products Company HQ Sustainable Maritime Industries, inc

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HQHQ’s Cost Advantage’s Cost AdvantageTilapia ProductionTilapia Production

• China - $0.70/kg• Philippines, Indonesia - $0.80/kg• Brazil, Ecuador, Thailand - $0.85/kg• Honduras, Costa Rica - $0.90/kg• Mexico - $1.00/kg• Taiwan Province - $1.05/kg• US - $2.00/kg• Canada - $2.10/kg

Sou

rce:

Am

eri

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Tila

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• China - $3.50/kg• Philippines, Indonesia - $4.00/kg• Brazil, Ecuador, Thailand - $4.25/kg• Honduras, Costa Rica - $4.50/kg• Mexico - $5.00/kg• Taiwan Province - $5.25/kg• US - $10.00/kg• Canada - $10.50/kg

At PondAt Pond At Plant At Plant (Frozen tilapia fillet)(Frozen tilapia fillet)

HQHQ competes at Chinese price levels while competes at Chinese price levels while producing sashimi-grade frozen fillet.producing sashimi-grade frozen fillet.

Page 12: China’s only Integrated Aquatic Products Company HQ Sustainable Maritime Industries, inc

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Quality Labor, Quality Quality Labor, Quality Conditions, Cost AdvantageConditions, Cost Advantage

• Low labor costs in China let HQHQ operate at a cost advantage over international competitors, while providing workers with quality working conditions and good pay.

Page 13: China’s only Integrated Aquatic Products Company HQ Sustainable Maritime Industries, inc

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HQHQ Mission Statement Mission StatementVertically integrated qualityVertically integrated quality

• To bring quality and excellence to every aspect of HQHQ’s vertically integrated aquatic products business.

• To be the world’s leader in tilapia markets based on market driven products of the highest quality while generating strong profitability.

Page 14: China’s only Integrated Aquatic Products Company HQ Sustainable Maritime Industries, inc

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Our BusinessOur BusinessQuality responding to demandQuality responding to demand

• HQ is the leading direct Chinese exporter of quality tilapia (frozen) products to the US.

• HQHQ has uniquely integrated operations:– R & D – Aquaculture (through cooperative supply

arrangement)– Processing of aquatic products in response to

evolving market demand – Nutraceutical manufacture and – Sales and Marketing

Page 15: China’s only Integrated Aquatic Products Company HQ Sustainable Maritime Industries, inc

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The Market OpportunityThe Market Opportunity Global demand ….increasing and changingGlobal demand ….increasing and changing

• The global ocean catch has not increased for the last five years and cannot keep pace with demand.

• The shortfall is being met by aquaculture production, and China is the leading producer.

• Higher quality aquaculture products are demanded by consumers.

HQHQ’s on-hand orders are greater ’s on-hand orders are greater than current production capacity.than current production capacity.

Page 16: China’s only Integrated Aquatic Products Company HQ Sustainable Maritime Industries, inc

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HQHQ Growth StrategyGrowth Strategy

• Distribution and branding initiativeDistribution and branding initiative..

• PPatented nutraceutically enriched organic atented nutraceutically enriched organic feed formulae with expanded plant feed formulae with expanded plant production.production.P

has

e 2

Ph

ase

1

The TiLoveYa brand is the symbol for HQ’s future growth...vertically integrated quality supporting a strong brand

Page 17: China’s only Integrated Aquatic Products Company HQ Sustainable Maritime Industries, inc

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HQHQ Growth StrategyGrowth Strategy ®

Distribution and Branding InitiativeDistribution and Branding Initiative• HQ has relocated its corporate and sales offices to the Pacific

North-West, and acquired Pacific Supreme Seafoods, headed by Trond Ringstad, who becomes HQ’s Executive VP, Sales and Distribution ;

• Trond has begun rolling out the new TiLoveYa® brand with appropriate support documents, web site, and marketing campaign.

• New corporate presentations are airing on CNBC through paid programming on PTG’s Business and Beyond & World Business Review with Alexander Haig

Ph

ase

1

Page 18: China’s only Integrated Aquatic Products Company HQ Sustainable Maritime Industries, inc

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HQHQ Growth StrategyGrowth Strategy

Distribution and Branding InitiativeDistribution and Branding Initiative• HQ will sell directly to major purchasers of Tilapia a

differentiated product at higher margins supported by the new branding and marketing initiative.– Such targetted buyers include;

• Wholefoods• Albertson’s• Stop “n Shop• Appleby’s• Denny’s• Red Lobster Restaurants

Ph

ase

1

®

Page 19: China’s only Integrated Aquatic Products Company HQ Sustainable Maritime Industries, inc

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HQHQ Growth StrategyGrowth Strategy

Distribution and Branding InitiativeDistribution and Branding Initiative

New Sales Team will;• Enhance sales margins through marketing

campaign;• Manage import of product and distribution;• Begin sales of fresh product including zero-

toxin shrimp products;• HQ’s processing plant and shrimp farms are

being certified to ACC standards making HQ the first such certified operations in China;

®

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• Profitability will be enhanced through the demands of traceability and applied technologies including;– Real time inventory of products and raw

materials– Business intelligence data analysis tools– Ongoing quality and environmental monitoring

HQHQ Growth StrategyGrowth Strategy

Distribution and Branding InitiativeDistribution and Branding Initiative

Ph

ase

1

®

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All Tilapia are not created All Tilapia are not created equal,..TiLoveYa equal,..TiLoveYa ® Zero toxin Tilapia Zero toxin Tilapia

for Lovers of healthy Foodfor Lovers of healthy Food

Ph

ase

Page 22: China’s only Integrated Aquatic Products Company HQ Sustainable Maritime Industries, inc

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HQHQ Growth StrategyGrowth Strategy

Feed Mill and patented FeedFeed Mill and patented Feed

• Construction of local Feed Mill ill provide newly formulated feed for HQ including “floating feed”

• Feed production to organic standards and nutraceutically enriched

• Partnership through licensing agreement with American organic feed formulation companies and others to benefit from their proven technology

• R & D input from Chinese nutraceutical and feed experts

Ph

ase

2

®

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HQHQ Growth StrategyGrowth Strategy

Nutraceutical Products ManufactureNutraceutical Products Manufacture

Health and nutraceutical product plant and Specific Gravity Molecular Separator owned by HQ

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ase

2

®

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HQHQ Growth StrategyGrowth Strategy

Nutraceutical ProductsNutraceutical Products

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ase

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HQHQ Growth StrategyGrowth Strategy

Expanded ProductionExpanded Production • Construction of a new production plant

or acquisition and upgrade of an existing plant will more than double capacity and introduce some value added products such as breaded fillet.

Ph

ase

2

®

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ConclusionConclusionResponding to demandResponding to demand

• World protein markets will be dominated by fish in the coming years

• Traceability and consumer awareness of health issues create opportunities for farmed organic products nutraceutically enriched by a vertically integrated company

• HQ is the leader in responding to these challenges

HQHQ

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HHighest ighest QQualityuality