China’s Mobile InternetQiming Huang

Vice President of Product Development, TianyaInvestment Representative, Beijing Development Area

President 2012, Silicon Valley China Wireless Technology Association

October, 2011

China – Largest Mobile Market in the World

Percentage of Users Using a Mobile ServiceMarket Key Indicator Data

Population 1.3 Billion

Mobile Phone Users 900 Million

Mobile Internet Users 300 Million

Smart Phone Users 30 Million

Android Phone Users 8 Million

iPhone & iPad Users 5 Million

2010 Data

China Mobile ServiceUsage

Group BuyTravel Reservation

ShoppingBanking

PaymentVideoEmail

GamingBBS

MicrobloggingSNS

Book ReadingMusic

SearchingNews

IM & Chatting

0.00% 20.00% 40.00% 60.00% 80.00%

2.10%

3.70%

5.50%

7.10%

7.30%

21.30%

24.40%

27.30%

28.90%

34.00%

41.10%

43.30%

45.00%

59.50%

62.60%

71.80%

Percentage of Users Using a Mobile Service

2011 Data

Low Bandwidth – 82% mobile phone user still on 2G Device Adaptation -- over hundreds of manufacturers Fierce Competition – 88 Micro blogging sites, hundreds of

group buy sites Focus on device, OS, Tools, Games, and Platform – Xiaomi,

UCWeb Keep Away from Content, Media, Culture, Social Networking

– Internet requires ICP license. Huge Developers Turnover Rate – No profit sharing within

company and many opportunities Distribution Channels – Scattered markets

China Market Challenges & Pitfall

Governments –Open the Market, Play with my Rules, Encourage Innovation from Overseas

Telecoms – Open the Channel, Need Apps Internet Giant Players – Open Platform, Need Contents Handset Makers – Go with Android, Free and Open Weibo – Getting Popular, a good marketing platform Developers – Very active in mobile innovation Venture Capitals – Getting Crazing

Stake Holder &Opportunities

Mobile OS Augmented RealityMobile Payment HTLM5 Based Cloud AppsMobile Advertisement Mobile Data Mining Cloud Service

Hot in China

6

Oversea Mobile Innovation Center – Mobile ETown未来园区规划

Mobile Innovati

on Center

R & D Offices

Technology

Platform

Integrated

Service Platform

Accelerator &

Incubator

Other Support Faciliti

es

Beijing Development AreaOverview Established in 1992 The only state-level development area in Beijing 3870 enterprises with total investment US$ 25 billion 569 Foreign Invested Enterprises with investment US$ 15

billion 70 Fortune 500 enterprises invested 95 projects.

F500 in BDA95 Projects invested by 70 Fortune 500 Enterprises

1999 -- Tianya Online Community Launched 2004 -- Tianya Voted as #1 of Top 100

Communities , #1 of Most Attractive Communities for Investment

2007 -- Google Invested in Tianya; Launched Discussion Pub and Q&A as Joint Products;

2010 -- Tianya Ranked as one of Top most Influential Websites

Tianya Milestones

Largest Online Forum Community in China User Generate Content/Media

1000+ Forums, 4 Million+ Bloggers Users -- 150 Million+ Daily Page Views -- 150 Million+ Daily Unique Visiting IPs -- 9.8 Million Daily New Threads/Replies/Blogs -- 1 Million+Online Services -- Forums, Microblogs, Blogs,

Groups Discussion, Q&A, Photo Albums, Music Boxes, SNS, Enterprise Spaces(SaaS), …

Mobile Apps (Android, iPhone, Symbia) – Forum, Books, Blogs, Microblogs

Tianya 100% UGC Data

http://tianya.cn

Thank You!Website ： http://www.mobile-etown.com/