china’s retail revolution online merges with offline ... brenna… · offline and online commerce...
TRANSCRIPT
![Page 1: CHINA’S RETAIL REVOLUTION ONLINE MERGES WITH OFFLINE ... Brenna… · offline and online commerce disappears as we focus on fulfilling the personalized needs of each customer. o](https://reader033.vdocuments.mx/reader033/viewer/2022042301/5ecc361e3b23a768ed191911/html5/thumbnails/1.jpg)
CHINA’S RETAIL REVOLUTION
ONLINE MERGES WITH OFFLINE
MATTHEW BRENNAN
![Page 2: CHINA’S RETAIL REVOLUTION ONLINE MERGES WITH OFFLINE ... Brenna… · offline and online commerce disappears as we focus on fulfilling the personalized needs of each customer. o](https://reader033.vdocuments.mx/reader033/viewer/2022042301/5ecc361e3b23a768ed191911/html5/thumbnails/2.jpg)
SEAMLESS SHOPPING, CHINESE STYLE
1 BIG CONCEPT
3 NEW BUSINESS MODELS
3 RELEVANT CASE STUDIES
![Page 3: CHINA’S RETAIL REVOLUTION ONLINE MERGES WITH OFFLINE ... Brenna… · offline and online commerce disappears as we focus on fulfilling the personalized needs of each customer. o](https://reader033.vdocuments.mx/reader033/viewer/2022042301/5ecc361e3b23a768ed191911/html5/thumbnails/3.jpg)
E-COMMERCE IS RAPIDLY
EVOLVING INTO ‘NEW RETAIL’
THE BOUNDARY BETWEEN
OFFLINE AND ONLINE COMMERCE
DISAPPEARS AS WE FOCUS ON
FULFILLING THE PERSONALIZED
NEEDS OF EACH CUSTOMER.
![Page 4: CHINA’S RETAIL REVOLUTION ONLINE MERGES WITH OFFLINE ... Brenna… · offline and online commerce disappears as we focus on fulfilling the personalized needs of each customer. o](https://reader033.vdocuments.mx/reader033/viewer/2022042301/5ecc361e3b23a768ed191911/html5/thumbnails/4.jpg)
O O M 2
online offline
![Page 5: CHINA’S RETAIL REVOLUTION ONLINE MERGES WITH OFFLINE ... Brenna… · offline and online commerce disappears as we focus on fulfilling the personalized needs of each customer. o](https://reader033.vdocuments.mx/reader033/viewer/2022042301/5ecc361e3b23a768ed191911/html5/thumbnails/5.jpg)
COMPLEX & COMPETITIVE ONLINE ECOMMERCE ECOSYSTEM
ALIBABA
TENCENT
JING DONG
PIN DUO DUO (PDD)
LITTLE RED BOOK
WEI DIAN
VIP SHOP
YI TAO
HEMA
TMALL
TAO BAO
SUNING
![Page 6: CHINA’S RETAIL REVOLUTION ONLINE MERGES WITH OFFLINE ... Brenna… · offline and online commerce disappears as we focus on fulfilling the personalized needs of each customer. o](https://reader033.vdocuments.mx/reader033/viewer/2022042301/5ecc361e3b23a768ed191911/html5/thumbnails/6.jpg)
HEMA SUPERMARKETS
盒马鲜生
![Page 7: CHINA’S RETAIL REVOLUTION ONLINE MERGES WITH OFFLINE ... Brenna… · offline and online commerce disappears as we focus on fulfilling the personalized needs of each customer. o](https://reader033.vdocuments.mx/reader033/viewer/2022042301/5ecc361e3b23a768ed191911/html5/thumbnails/7.jpg)
YI HOU 侯毅
HEMA FOUNDER & CEO
“HEMA IS
NOT A SUPERMARKET,
NOT A CONVENIENCE STORE,
NOT A RESTAURANT,
NOR IS IT A VEGETABLE MARKET.
SOME PEOPLE CALL IT
THE ‘4 NOTS’”
![Page 8: CHINA’S RETAIL REVOLUTION ONLINE MERGES WITH OFFLINE ... Brenna… · offline and online commerce disappears as we focus on fulfilling the personalized needs of each customer. o](https://reader033.vdocuments.mx/reader033/viewer/2022042301/5ecc361e3b23a768ed191911/html5/thumbnails/8.jpg)
VIDEO TIME GET PREPARED FOR SOMETHING TO NOT WORK ;-)
![Page 9: CHINA’S RETAIL REVOLUTION ONLINE MERGES WITH OFFLINE ... Brenna… · offline and online commerce disappears as we focus on fulfilling the personalized needs of each customer. o](https://reader033.vdocuments.mx/reader033/viewer/2022042301/5ecc361e3b23a768ed191911/html5/thumbnails/9.jpg)
10%
10%
15%
20%
15%
30%
FLOOR SPACE BREAKDOWN IN TYPICAL HEMA STORE
MEAT
DAIRY
FRUIT & VEG
SEAFOOD
DRY FOOD
FOOD STANDS &
DINING AREA
![Page 10: CHINA’S RETAIL REVOLUTION ONLINE MERGES WITH OFFLINE ... Brenna… · offline and online commerce disappears as we focus on fulfilling the personalized needs of each customer. o](https://reader033.vdocuments.mx/reader033/viewer/2022042301/5ecc361e3b23a768ed191911/html5/thumbnails/10.jpg)
85%
15%
THE GOAL
OFFLINE
ONLINE
![Page 11: CHINA’S RETAIL REVOLUTION ONLINE MERGES WITH OFFLINE ... Brenna… · offline and online commerce disappears as we focus on fulfilling the personalized needs of each customer. o](https://reader033.vdocuments.mx/reader033/viewer/2022042301/5ecc361e3b23a768ed191911/html5/thumbnails/11.jpg)
SCAN PAY
WIDE SELECTION
3,000 + IN-STORE SKUS
50,000 IN-APP SKUS
3 KM RADIUS
30 MINS DELIVERY
![Page 12: CHINA’S RETAIL REVOLUTION ONLINE MERGES WITH OFFLINE ... Brenna… · offline and online commerce disappears as we focus on fulfilling the personalized needs of each customer. o](https://reader033.vdocuments.mx/reader033/viewer/2022042301/5ecc361e3b23a768ed191911/html5/thumbnails/12.jpg)
REASONS FOR USING MOBILE PAYMENTS
FOR OFFLINE TRANSACTIONS
CHINACHANNEL.CO
58.4%
2,9%
5,3%
15,8%
17,3%
23,4%
44,5%
OTHER
I CAN ACCUMULATE LOYALTY POINTS
DEPENDS ON THE TRANSACTION SIZE
I CAN ENJOY DISCOUNTS
THERE'S NO EXTRA FEES
I DON'T BRING CASH WITH ME
IT'S EASY
IT'S FAST
DATA: TENCENT PENGUIN
INTELLIGENCE SURVEY PLATFORM
NEARLY HALF OF
USERS CLAIMED THEY
DO NOT CARRY CASH
WITH THEM!
55.2%
![Page 13: CHINA’S RETAIL REVOLUTION ONLINE MERGES WITH OFFLINE ... Brenna… · offline and online commerce disappears as we focus on fulfilling the personalized needs of each customer. o](https://reader033.vdocuments.mx/reader033/viewer/2022042301/5ecc361e3b23a768ed191911/html5/thumbnails/13.jpg)
![Page 14: CHINA’S RETAIL REVOLUTION ONLINE MERGES WITH OFFLINE ... Brenna… · offline and online commerce disappears as we focus on fulfilling the personalized needs of each customer. o](https://reader033.vdocuments.mx/reader033/viewer/2022042301/5ecc361e3b23a768ed191911/html5/thumbnails/14.jpg)
DATA SOURCE: 36KR Q1 2017
0%
22%
67%
11%
PAYMENT
METHODS IN
CONVENIENCE
STORES: BEIJING
ZHONGGUANCUN
CASH
UNION PAY
CREDIT+DEBIT
CARDS
APPLE PAY
ALIPAY +
PAY QR
CODE
PAYMENTS
CHINACHANNEL.CO
![Page 15: CHINA’S RETAIL REVOLUTION ONLINE MERGES WITH OFFLINE ... Brenna… · offline and online commerce disappears as we focus on fulfilling the personalized needs of each customer. o](https://reader033.vdocuments.mx/reader033/viewer/2022042301/5ecc361e3b23a768ed191911/html5/thumbnails/15.jpg)
FACIAL RECOGNITION
![Page 16: CHINA’S RETAIL REVOLUTION ONLINE MERGES WITH OFFLINE ... Brenna… · offline and online commerce disappears as we focus on fulfilling the personalized needs of each customer. o](https://reader033.vdocuments.mx/reader033/viewer/2022042301/5ecc361e3b23a768ed191911/html5/thumbnails/16.jpg)
VIDEO TIME GET PREPARED FOR SOMETHING TO NOT WORK ;-)
![Page 17: CHINA’S RETAIL REVOLUTION ONLINE MERGES WITH OFFLINE ... Brenna… · offline and online commerce disappears as we focus on fulfilling the personalized needs of each customer. o](https://reader033.vdocuments.mx/reader033/viewer/2022042301/5ecc361e3b23a768ed191911/html5/thumbnails/17.jpg)
![Page 18: CHINA’S RETAIL REVOLUTION ONLINE MERGES WITH OFFLINE ... Brenna… · offline and online commerce disappears as we focus on fulfilling the personalized needs of each customer. o](https://reader033.vdocuments.mx/reader033/viewer/2022042301/5ecc361e3b23a768ed191911/html5/thumbnails/18.jpg)
![Page 19: CHINA’S RETAIL REVOLUTION ONLINE MERGES WITH OFFLINE ... Brenna… · offline and online commerce disappears as we focus on fulfilling the personalized needs of each customer. o](https://reader033.vdocuments.mx/reader033/viewer/2022042301/5ecc361e3b23a768ed191911/html5/thumbnails/19.jpg)
NOV 2017 – 0 STORES
APRIL 2018 – 409 STORES
![Page 20: CHINA’S RETAIL REVOLUTION ONLINE MERGES WITH OFFLINE ... Brenna… · offline and online commerce disappears as we focus on fulfilling the personalized needs of each customer. o](https://reader033.vdocuments.mx/reader033/viewer/2022042301/5ecc361e3b23a768ed191911/html5/thumbnails/20.jpg)
![Page 21: CHINA’S RETAIL REVOLUTION ONLINE MERGES WITH OFFLINE ... Brenna… · offline and online commerce disappears as we focus on fulfilling the personalized needs of each customer. o](https://reader033.vdocuments.mx/reader033/viewer/2022042301/5ecc361e3b23a768ed191911/html5/thumbnails/21.jpg)
VIDEO TIME GET PREPARED FOR SOMETHING TO NOT WORK ;-)
![Page 22: CHINA’S RETAIL REVOLUTION ONLINE MERGES WITH OFFLINE ... Brenna… · offline and online commerce disappears as we focus on fulfilling the personalized needs of each customer. o](https://reader033.vdocuments.mx/reader033/viewer/2022042301/5ecc361e3b23a768ed191911/html5/thumbnails/22.jpg)
![Page 23: CHINA’S RETAIL REVOLUTION ONLINE MERGES WITH OFFLINE ... Brenna… · offline and online commerce disappears as we focus on fulfilling the personalized needs of each customer. o](https://reader033.vdocuments.mx/reader033/viewer/2022042301/5ecc361e3b23a768ed191911/html5/thumbnails/23.jpg)
7 TOOLS
• WECHAT OFFICIAL ACCOUNTS 公众号
• WECHAT MINI PROGRAMS 小程序
• MOBILE PAYMENTS 移动支付
• SOCIAL ADVERTISEMENTS 社交广告
• ENTERPRISE WECHAT企业微信
• CLOUD COMPUTING云计算
• BIG DATA & A.I. 大数据与人工智能
![Page 24: CHINA’S RETAIL REVOLUTION ONLINE MERGES WITH OFFLINE ... Brenna… · offline and online commerce disappears as we focus on fulfilling the personalized needs of each customer. o](https://reader033.vdocuments.mx/reader033/viewer/2022042301/5ecc361e3b23a768ed191911/html5/thumbnails/24.jpg)
![Page 25: CHINA’S RETAIL REVOLUTION ONLINE MERGES WITH OFFLINE ... Brenna… · offline and online commerce disappears as we focus on fulfilling the personalized needs of each customer. o](https://reader033.vdocuments.mx/reader033/viewer/2022042301/5ecc361e3b23a768ed191911/html5/thumbnails/25.jpg)
CASE STUDY 2
DIGITALIZATION OF CUSTOMER EXPERIENCE
![Page 26: CHINA’S RETAIL REVOLUTION ONLINE MERGES WITH OFFLINE ... Brenna… · offline and online commerce disappears as we focus on fulfilling the personalized needs of each customer. o](https://reader033.vdocuments.mx/reader033/viewer/2022042301/5ecc361e3b23a768ed191911/html5/thumbnails/26.jpg)
![Page 27: CHINA’S RETAIL REVOLUTION ONLINE MERGES WITH OFFLINE ... Brenna… · offline and online commerce disappears as we focus on fulfilling the personalized needs of each customer. o](https://reader033.vdocuments.mx/reader033/viewer/2022042301/5ecc361e3b23a768ed191911/html5/thumbnails/27.jpg)
![Page 28: CHINA’S RETAIL REVOLUTION ONLINE MERGES WITH OFFLINE ... Brenna… · offline and online commerce disappears as we focus on fulfilling the personalized needs of each customer. o](https://reader033.vdocuments.mx/reader033/viewer/2022042301/5ecc361e3b23a768ed191911/html5/thumbnails/28.jpg)
![Page 29: CHINA’S RETAIL REVOLUTION ONLINE MERGES WITH OFFLINE ... Brenna… · offline and online commerce disappears as we focus on fulfilling the personalized needs of each customer. o](https://reader033.vdocuments.mx/reader033/viewer/2022042301/5ecc361e3b23a768ed191911/html5/thumbnails/29.jpg)
PAYMENTS
LOYALTY
INVOICING CUSTOMER
FEEDBACK
COUPONS
+ SOCIAL
![Page 30: CHINA’S RETAIL REVOLUTION ONLINE MERGES WITH OFFLINE ... Brenna… · offline and online commerce disappears as we focus on fulfilling the personalized needs of each customer. o](https://reader033.vdocuments.mx/reader033/viewer/2022042301/5ecc361e3b23a768ed191911/html5/thumbnails/30.jpg)
![Page 31: CHINA’S RETAIL REVOLUTION ONLINE MERGES WITH OFFLINE ... Brenna… · offline and online commerce disappears as we focus on fulfilling the personalized needs of each customer. o](https://reader033.vdocuments.mx/reader033/viewer/2022042301/5ecc361e3b23a768ed191911/html5/thumbnails/31.jpg)
![Page 32: CHINA’S RETAIL REVOLUTION ONLINE MERGES WITH OFFLINE ... Brenna… · offline and online commerce disappears as we focus on fulfilling the personalized needs of each customer. o](https://reader033.vdocuments.mx/reader033/viewer/2022042301/5ecc361e3b23a768ed191911/html5/thumbnails/32.jpg)
![Page 33: CHINA’S RETAIL REVOLUTION ONLINE MERGES WITH OFFLINE ... Brenna… · offline and online commerce disappears as we focus on fulfilling the personalized needs of each customer. o](https://reader033.vdocuments.mx/reader033/viewer/2022042301/5ecc361e3b23a768ed191911/html5/thumbnails/33.jpg)
VIDEO TIME GET PREPARED FOR SOMETHING TO NOT WORK ;-)
![Page 34: CHINA’S RETAIL REVOLUTION ONLINE MERGES WITH OFFLINE ... Brenna… · offline and online commerce disappears as we focus on fulfilling the personalized needs of each customer. o](https://reader033.vdocuments.mx/reader033/viewer/2022042301/5ecc361e3b23a768ed191911/html5/thumbnails/34.jpg)
FIND ME AT:
WEB: CHINACHANNEL.CO
TWITTER: @MBRENNANCHINA
PODCAST: CHINA TECH TALK
LINKEDIN: LINKEDIN.COM/IN/MATTHEW-BRENNAN/
WECHAT:
![Page 35: CHINA’S RETAIL REVOLUTION ONLINE MERGES WITH OFFLINE ... Brenna… · offline and online commerce disappears as we focus on fulfilling the personalized needs of each customer. o](https://reader033.vdocuments.mx/reader033/viewer/2022042301/5ecc361e3b23a768ed191911/html5/thumbnails/35.jpg)
CHINA’S RETAIL REVOLUTION
ONLINE MERGES WITH OFFLINE
MATTHEW BRENNAN