china times publishing company
TRANSCRIPT
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China Times Publishing Company
Company History 01 Strategy 05
Bestsellers 03 Financial Update 07
Outline
Industry status 02
Annual Plan 04
Prospect 06
Conclusion 08
01 • Establishment
• History Introduction
Company History
The leading brand of traditional Chinese publishing .
Founded in 1975
The publications span many different areas including literary
fiction, commercial fiction, humanities, pop science, business,
lifestyle, self-improvement, trend, fashion, etc..
China Times Publishing Company was founded by
YU, JI-ZHONG ( 余紀忠) the founder of China Times.
Establishment
Established Publishing
Department
歷史簡介
Established Publishing
Limited Company
Converted to Company Limited
by Shares
IPO
Separated from China Times Group
• Was once an important member of China Times Group.
(The Group contains newspapers, magazine, television, internet and publishing)
• November 2008, the China Times Group was sold to the Want Want Holdings Limited but not including Publishing Company.
• Have published more than 6,000 titles in 43 years.
• The top selling publishing company in Kingstone, Eslite bookstores and Books.com.tw for many years in a row.
• Winning awards constantly for many years.
• Steady Operation, Well-Profit, Assured Quality and Quantity , Excellent Brand Image
02 Industry status • Publishing vs. Reading
• Current Situation
Current condition and
trend analysis in 2017
Publication Titles
Publishing entities
Publishing industry, reading habit and consumer survey in 2017
Reading / Consumption
Time Spend On Internet We Are Social & Hootsuite report
• 4,987 publishing entities in Taiwan
• 40,401 new titles per year
• 110.7 new titles a day in average
2017 vs. 2016-
• Increments of 8 publishing entities
• Increments of 1,594 new titles
Rebound after its continual decline since2013
• 36,052 new titles were published by regular publishers.(89.24%)
• 973 new titles were published by self-publishing units.(2.41%)
2017 vs. 2016-
Over-all frequent reading rate: 74.4%. (↓3.3% ）
Newspaper: 62.2%, Magazine: 43.9%,
Books: 49.4%, Comic books: 22.8%.
Include paper form and digital publications.
• Annually reading quantity was decline from 18.1 books to 13.6 books per person.
• Average personal consumption was decline from TWD2,557 to TWD2,553.5.
20.82 million people in Taiwan, each spent 7hr49m on internet everyday in average.
Publishing vs. Reading
Publishers Readers
Publishing Industry Crisis In Taiwan
Immature New
Market
Reading Habit
Info. acquisition
Decline of printed books sales / Limited growth of e-books sales
Young generation has different reading habits
Books have been replaced by smart phones and popular social media (Such as Facebook)
Current Situation
Market Limitation
Taiwan market decline. Traditional Chinese character books markets also decline in Hong-Kong, Macao, Singapore and Malaysia . China Market were opened with restriction.
Output value
dropped by 48%
Current Situation
110 new titles
published per day
Small-sized
Publishing companies
Independent bookstores
Demassified Market
Publishing output value had declined from around $36 billion NTD to around $19 billion NTD (48%dropped) in the past 6 years.
Extremely Competitive & Little Entry Requirements. This leads to an unique situation that there are over 3,000 publishing companies in Taiwan but only less than 900 of them have more than 9 employees. In Taiwan, almost 40,000 titles are published every year which means there are more than 100 titles published every day. It has made Taiwan the supreme power in the traditional Chinese publishing world. Only second to the UK, Taiwan has the world’s second highest ratio of published titles to population. Independent bookstores have thrived in the last three, four years.
03 Bestsellers
• Book Awards
• Bestsellers
All-Time Bestsellers
Bestsellers
1. The Da Vinci Code
2. EQ
3. The Alchemist
4. Angels & Demons
5. 1Q84 (1)(2)(3)
6. The Private Life of Chairman Mao
7. Norwegian Wood
8. 目送
9. On Seeing the 100% Perfect Girl One Beautiful April Morning
10. 每天清除癌細胞
Every title has sold more than 200k copies.
Blockbuster 2016 2017 2018
Recent Bestsellers Bestsellers
Golden Tripod Awards
2003《十年一覺電影夢》《25℃的咖啡之 戀愛幸福》獲優良圖書推薦。
2005《什麼事都在發生》獲獎。
2007《甜心澀女郎》《大崩壞》 《一年甲班34號》獲獎 《宮前町九十番地》《地下鄉愁藍調》入圍
2010《人人身上都是一個時代》獲獎 《我的小革命》入圍
2012《台北爸爸，紐約媽媽》獲獎 《醫23事》《命根子終極解密》入圍
Book Awards 1996《COCO政治漫畫1995-1996》 《喫茶去-茶菜的藝術》 金鼎獎評定優良出版品。
2001《悲傷茱麗葉》 《農莊共和國》獲獎。
2004《熊秉元漫步法律》《御獸園》 《梁山伯與祝英台》獲獎
2006《掉進兔子洞─英倫童書地圖》 《關於上班這件事》獲獎 《憂鬱，為何不就醫? 》《合肥四姊妹》 《憂容童子》《阿咪子故事繪》入圍
2008《絕對小孩》最佳漫畫書獎 《天安門》入圍
2011《一次看懂自然科學》獲獎 《三世人》入圍
2000《珍藏美麗島》《百年思索》 《亞當的秘密》獲獎
2002《郭芝苑-沙漠中盛開的紅薔薇》 獲獎
Open Book(開卷) Award
2008
2009
2012 20112010
2015 2014 2013
《園林內外》
《宮前町九十番地》《天使墮落的城市》
《天安門》《熟女拉頸報》 《大崩壞》
《海鮮的美味輓歌》 《蛾摩拉罪惡之城》 《我的小革命》
《金山》 《一次看懂自然科學》
《人類時代》 《羊道》 《偉大的追尋》 》
2007
2006
《園長夫人》 《歐赫貝奇幻地誌學A-Z》 《一個外科醫生的抗老祕方》
Book Awards
04 Annual Plans • Operation Plans
• Production Strategies
• Development Plans
1. 堅持「尊重智慧與創意的文化事業」之公司信念，落實質量並重的出版路線。
2. 營運轉型化 迎接消費習慣改變，掌握市場脈動，調整產品開發模式，強化行銷力與品牌力，
並致力於多元產品拓展。
3. 組織精進化 完善組織權責，落實利潤中心精神與目標管理。強化內部控制制度執行，健全
管理體制。
4. 管理落實化 持續推動全面工作流程改善，降低成本，提昇效率與品質，提高獲利能力。
5. 顧客與員工滿意 強化顧客關係，加強員工訓練，增進工作品質，提昇團隊士氣，並達到顧客滿
意。
Annual Operation Plans
Operation Plans
1.強化利潤中心制，開放授權，要求責任，提昇公司競爭力及獲利能力。
2. 積極爭取國內外著名作者與作品，尋求出版創新並創造利潤。
3.強化業務能力，開發異業新市場及企業、學校、團體、網路等特殊通路。
4.鞏固大型通路關係，拓展整編地方及小型通路，增進行銷通路之效益。
5.建立B2C客戶服務與行銷體系，以強化顧客關係與滿意程度。
6.加強倉庫管理，增進出貨及退貨之迅速確實。全面檢討庫存管理。
7.改善供應商及印製相關廠商體系，降低成本、增進效能。
8.積極拓展海外與大陸市場。
9.持續加強電子書業務，嘗試建立數位出版平台。
Production and Marketing Policy
Production Strategies
1.強化本土原創書籍出版方面
除繼續出版各類質量並重的好書，並加強本土原創書籍的開發， 積極培養
國內優秀作者，並致力於發展作家周邊商品及服務。
2.強化網路數位行銷與營運
增強網站平台，提高流量與成交量，擴大B2C及自媒體與社群開發。
3.擴大品牌影響力，發展策略聯盟
爭取與同業及異業合作，朝集團同盟發展。
4.發展文創事業
開發非書商品，研發以出版為核心之衍生服務新事業體系，建構文創事業體制。
Future Business Development Strategies
Development Plans
05 Strategy • Publishing Business Reinforcement
• Diversified Cultural & Creative Content
• Sales Channels Expansion
• Seminars/ Events Coordinate
• Digital Publishing
• Editorial/ Publicity Service
4. Diversified Cultural & Creative Content
Provide more options for consumers by extending and expanding product lines from books.
5.Seminars/ Events Coordinate
Create opportunities for public and reading can meet and get involved.
6. Editorial/ Publicity Service
Provide professional integration service.
1. Publishing Business Reinforcement
Reinforce The Fundamentals.
2. Sales Channels Expansion
• Main Traditional Channels • Other Channels Expansion • Run Our Own Bookstores
3. Digital Publishing
• Continue to Run Digital Publishing • Book and Non-book Digital Publishing
Development
1
4
3
2
5
6
Strategy
Products
Publishing Business
Reinforcement
Reinforce The Fundamentals
Promotion Sales
Recruit and nurture writers
Seek international bestsellers
Stay close to consumers
Traditional and digital media
In-store displays
Online communities
Reading activities and Seminars
Re-develop physical bookstores
Expand online platforms
Supply to affiliated stores
Replenishment service by salesmen
Haruki Murakami 《Killing Commendatore》 Book Launch and Events
2017.12.12 Book Launching press conference 2018.02.11 TIBE Seminar
Art Space
China Times specially designed the mobile
storefront to demonstrate the arts
background of the book and entitled “The
Time and Space of Art in Killing
Commendatore ”.
《 Killing Commendatore 》
flash book store was joint
built by China Times and Eslite.
2017.12.15~2018.01.15
Haruki Murakami 《Killing Commendatore》 Book Launch and Events
Kingstone (汀洲店)
Eslite (台南南紡店)
Kingstone 台中店
Special Displays
Haruki Murakami 《Killing Commendatore》 Book Launch and Events
Dan Brown 《ORIGIN》 Book Launch and Events
• Date：5/26，15:00-16:30
• Location：中油國光廳
Discover the Secret Code of Life Dan Brown 《Origin》
Book Launching Lecture
The one and only public speech given by Dan
Brown in Taiwan during his visit.
Special Displays
Dan Brown 《ORIGIN》 Book Launch and Events
Books.
com.tw
22%
Eslite
21%
Kingstone
5%
Traditional
bookstore
20%
Overseas
10%
Others
22%
107Q1 Sales
Top 3 Channels Books.com.tw Eslite (over 40 stores) Kingstone (over 30 stores)
Traditional bookstores (over 60 stores) Affiliated stores (over 30 stores) Independent bookstores (over 10 stores)
China, Hong Kong, Macau, Singapore, Malaysia, United States of America
1
2
3
Main Traditional Channels
Sales Channels
Expansion
Traditional Bookstores
Overseas Market
Other Channels Expansion
Books. com.tw
22%
Eslite
21%
Kingstone 5%
Traditional
bookstores 20%
Overseas 10%
Others 22%
Sales Channels
Expansion
Online Platforms
Online Shopping platforms
Online communities
Fan Pages
APPs, LINE
Special Cannels
Libraries
Schools procurements
Government bids
Run Our Own Bookstores
Sales Channels
Expansion
Tree House Bookstore (大樹書房)
Some times Café (時報本舖)
Through Our Own
Stores Enhance Readers
Service
Our Own
bookstore
Selling Books
Reading
Activities
Experiences
Proposed
Interactions
in Community
Sales Channels
Expansion
Authors • Creative Works
Sharing
• Proximity to
Readers
• Peripheral
Production Value
Editors • Nurture the
New Talents
• Meet the Market
Demand
• Product innovation
Readers
• Deeper Understanding
• Wide Range of Reading
• Sharing and Interaction
Starting from April 2015, China Times was entrusted with the managing and
operating of Tree House Bookstore .
Cloud Gate Theater Tree House Bookstore (淡水雲門劇場) (大樹書房)
Sales 4,812K 9,304K 2,900K 3,848K
2018Q1 2017 2016
Y Q Growth rate added
up to 93%
Continue to Run Digital Publishing
2017Q1
Growth rate added
up to 33%
Digital
Publishing
• Continue to run digital publishing
• Current Situation
The growth of B2C sales shows the habit of e-books reading is forming.
Books.com.tw selling e-books and printed books simultaneously will help expand the B2C market.
• Advantage
Have a wide range of titles, categories and well-know authors.
Meet the demands and preferences of foreign and domestic readers.
Book and Non-book Digital Publishing Development
Digital
Publishing
• Strategy
Acquire e-book rights of more titles.
Aim for selling e-books and printed books simultaneously.
Target at different audience based on different preferences and needs of foreign and domestic readers.
Direct readers to suitable e-book platforms.
Work with all main channels closely by holding book fairs and lunching sales promotion.
Reinforce cooperation with e-book platforms.
Develop other digital publications.
Joint development with authors
Provide more options for consumers by extending and expanding product lines from books.
请替换文
字内容 Acquire merchandizing
rights
Cultural & Creative Content Products
Diversified
Cultural & Creative
Content
Author Brand
Paper form Books
Products
Specially Dedicated Sections
in Each Channel
Through Cultural & Creative
Content Develop and Operate
Authors’ IP
Diversified
Cultural & Creative
Content
Cloud Gate Cultural & Creative Products
Dorothy
Aida & 綺綺
Develop Cultural & Creative seminars
Seminars/ Events
Coordinate
Seminars (有時聚聚)
In order to stay close to readers and make better progress for both the readers and publishing industry, we’ve been holding seminars to create opportunities for public and reading can meet and get involved.
Live Streaming
We introduce a book from 8:30-9:15 p.m. through live streaming every day and try to change the traditional publishing industry to be a content-based industry by supplying richen and more diversified service.
Reading Together Seminar Date：2018.1.20
Co-Sponsoring
Content of
Activities
Reading Together Seminar
Seminar in the Venue
Matinee Programmes
After noon Programmes
Evening Programmes
Activities
China Times Book Shop
Sponsors’ Booths
Value-added Integration
Service co-publication
Long experience in direct sales and marketing
Series of publications have made brilliant achievements
First IPO company in traditional Chinese publishing
Leading brand of traditional Chinese publishing
China Times Integration
Service
Editorial/ Publicity
Service
Professional Editorial Service
• Provide a premium quality solution tailored to individuals publishing requirements.
• Professional teams to fulfill the needs of publishing.
• Beneficial publishing program offered.
• Best book style provided by professional words, arts editors.
• Comprehensive domestic and international marketing channels.
Editorial/ Publicity
Service
Advertising Resource-China Times official website
Editorial/ Publicity
Service
Advertising Resource-facebook page
Editorial/ Publicity
Service
Advertising Resource-eDM
• Member & Non-member : 150,000 subscriptions
• EDM be delivered in every
Wednesday
Editorial/ Publicity
Service
Advertising Resource- DM attached in Books
Editorial/ Publicity
Service
Advertising Resource-Our Own Bookstores
Editorial/ Publicity
Service
Editorial/ Publicity
Service
06 Prospect • Future Thinking
• Publishing Revival
After-Sales Service→Reading club, Life style club
Author Interactions→Seminars, Events coordinate
Authors Agenting→Publishing, Product Endorsements, Speaking
Content Provide→Books, Non-book, Knowledge production line
Product Planning→Create with the topic we choose Books, Magazines, Self-media and Audio projects
Distribution system→Book, Product distribution
Sales channels→Independent bookstores, Bookstore Chains, Individual e-commerce websites
Life Style→ Consulting service of Reading and exhibition
Future Thinking
Educational Business
Cross-
Disciplinary Collaborations
Digital
Publishing
Publishing-to-
Order
Virtualization
Publishing Alliance
Operational Platform
Activities
Experience
Organized
Vs Miniaturization
Cross- Disciplinary
customer satisfaction
Scale Enlarge
Demassified
Market
Publishing Revival
Publishing
Revival
07 Financial Update • Balance Sheet (IFRS-consolidated)
• Income statement (IFRS-consolidated)
Balance Sheet (IFRS-consolidated) NTD’000
ASSETS 2018.03.31 % 2017.03.31 % Variance Cash and cash equivalents 55,638 7 38,047 6 17,591 Current Financial Assets at Fair Value through Profit or Loss 118,136 16 123,144 17 -5,008
Notes receivable, net 31,098 4 23,224 3 7,874 Accounts receivable, net 115,138 16 98,525 14 16,613
Inventories, net 157,246 21 151,228 21 6,018 Current Financial assets at amortized cost 4,000 1 9,000 1 -5,000 Other current assets 8,686 1 21,005 3 -12,319 CURRENT ASSETS 489,942 66 464,173 65 25,769 Investment properties 107,400 15 108,124 15 -724 Other intangible assets 89,151 12 90,833 13 -1,682
Other non-current assets 51,840 7 56,164 7 -4,324
NON-CURRENT ASSETS 248,391 34 255,121 35 -6,730
TOTAL ASSETS 738,333 100 719,294 100 19,039
TOTAL LIABILITIES & STOCKHOLDERS' EQUITY CURRENT LIABILITIES 278,086 38 264,502 37 13,584 NON-CURRENT LIABILITIES 13,620 2 17,559 2 -3,939
TOTAL LIABILITIES 291,706 40 282,061 39 9,645
Common stock 303,758 41 303,758 42 0 Capital surplus 12,800 1 12,800 2 0 Legal reserve 71,423 10 68,288 10 3,135 Retained earnings-unappropriated 60,594 8 52,083 7 8,511
Other equity (1,948) - 304 - -2,252
TOTAL STOCKHOLDERS' EQUITY 446,627 60 437,233 61 9,394
TOTAL LIABILITIES AND STOCKHOLDERS'EQUITY 738,333 100 719,294 100 19,039
Income statement (IFRS-consolidated) NTD’000
2018 Q1 %
2017 Q2 % Variance
Revenue 116,795 100 102,854 100 13,941
Gross Margin 57,327 49 50,406 49 6,921
Operating Expense 45,065 38 44,632 43 433
marketing Expense 15,398 13 14,792 14 606
Administration expense 29,667 25 29,840 29 -173
Operating Income 12,262 11 5,774 6 6,488
Net non-operating income (31) - 1,183 1 -1,214
Net income before tax 12,231 11 6,957 7 5,274
Net income after tax 13,772 12 5,608 6 8,164
0.45 0.18 EPS
08 Conclusion
紙本回温？
Readers are still there !
But the tools were changed.
Where are the
Readers ?
Will publishing industry go
through all kinds of changing
cycle and still survive?!
Hold on to the words and contents, not just typewriters!!
New Publishing Era
Don’t blame readers for not reading books.
Blame us for not presenting the
right books which readers want to read.
Thank You