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CHINA STAR FOOD HOLDINGS PTE LTD Corporate Presentation 20 July 2015 THESE MATERIALS MAY NOT BE USED FOR PURPOSES OTHER THAN AS SPECIFICALLY CONTEMPLATED BY A WRITTEN AGREEMENT WITH CHINA STAR FOOD HOLDINGS PTE LTD

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Page 1: CHINA STAR FOOD HOLDINGS PTE LTD · IMPORTANT: You must read the following disclaimer before continuing. This presentation (the "Presentation") has been prepared by China Star Food

CHINA STAR FOOD HOLDINGS PTE LTD

Corporate Presentation20 July 2015

THESE MATERIALS MAY NOT BE USED FOR PURPOSES OTHER THAN AS SPECIFICALLY CONTEMPLATED BY A WRITTEN AGREEMENT WITH CHINA STAR FOOD HOLDINGS PTE LTD

Page 2: CHINA STAR FOOD HOLDINGS PTE LTD · IMPORTANT: You must read the following disclaimer before continuing. This presentation (the "Presentation") has been prepared by China Star Food

IMPORTANT: You must read the following disclaimer before continuing. This presentation (the "Presentation") has been prepared by China Star Food Holdings Pte. Ltd. ("CSFH" or the “Company”) solely for confidential use in connection with the proposed acquisition of CSFH by Brooke Asia Limited (“Brooke Asia”), a company currently listed on the Catalist of SGX‐ST. This Presentation is not to be reproduced, distributed or provided to any other person or used for any other purposes in whole or in part. Neither this Presentation nor any of its contents may be disclosed or used for any other purpose without the prior written consent of CSFH. No representation or warranty, express or implied, of any nature is given as to, and no reliance should be placed on, the fairness, correctness, accuracy or completeness of the information or opinions contained in this Presentation.

This Presentation is for information and discussion purposes only and does not constitute or form any part of and should not be construed as an offer or invitation or recommendation to purchase or subscribe for Brooke Asia’s securities. Nothing in this Presentation should be considered as a solicitation, offer or invitation in any place where, or to any person to whom, it would not be lawful to make such an offer or invitation. Nor anything contained herein shall form the basis of, nor can it be relied on in connection with, or act as an inducement to enter into any contract or commitment whatsoever. The information, opinions and estimates in this Presentation are not directed at, or intended for distribution to or use by, any person or entity in any jurisdiction where doing so would be contrary to law or regulation or which would subject CSFH to any additional registration or licensing requirement within such jurisdiction.

This Presentation is supplemental to and should be viewed in conjunction with, and is incomplete without reference to, the oral briefing provided by CSFH and the circular to shareholders of Brooke Asia dated 26 June 2015 (the “Circular”).

The contents of this Presentation are not to be construed as financial, legal, business, investment or tax advice. CSFH, its officers, directors, and the proposed directors of Brooke Asia shall not have any liability or responsibility whatsoever (in negligence, for misrepresentation, in tort, under contract, or otherwise) for any loss howsoever arising from use or reliance on this Presentation.

The information contained in this Presentation is being delivered for informational purposes only. Although the information contained in this Presentation, or on which this Presentation is based, has been obtained from sources which CSFH believe to be reliable, it has not been independently verified, may not contain all material information concerning CSFH and its subsidiaries, is subject to change and/or updates without notice, and may be incomplete or condensed. CSFH does not make any representation or warranty, express or implied, as to the accuracy or completeness of such information.

Nothing contained in this Presentation is a promise or a representation of the future of CSFH and its subsidiaries as to the achievement or reasonableness of any future projections, estimates, management targets or prospects, if any. This Presentation contains certain forward-looking statements with respect to the financial condition, results of operations and business of CSFH and its subsidiaries and certain of the plans and objectives of the management of CSFH and its subsidiaries. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results or performance of CSFH and its subsidiaries to be materially different from any future results or performance expressed or implied by such forward-looking statements. Such forward-looking statements were made based on assumptions regarding the present and future business strategies of CSFH and its subsidiaries and the political and economic environment in which CSFH and its subsidiaries will operate in the future. There can be no assurance that future results or events will be consistent with any such forward-looking statement, opinion, estimate or projection. Reliance should not be placed on these forward-looking statements, which reflect the view of the management of CSFH and its subsidiaries as of the date of this Presentation only.

In providing this Presentation, CSFH does not undertake to update the information contained in this Presentation or to correct any inaccuracies therein which may become apparent.

By attending this Presentation or by accepting a copy of the slides presented, you agree to be bound by the above disclaimer.

IMPORTANT NOTICE2

Page 3: CHINA STAR FOOD HOLDINGS PTE LTD · IMPORTANT: You must read the following disclaimer before continuing. This presentation (the "Presentation") has been prepared by China Star Food

Agenda

Business Overview

Competitive Strengths

Future Plans

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Page 4: CHINA STAR FOOD HOLDINGS PTE LTD · IMPORTANT: You must read the following disclaimer before continuing. This presentation (the "Presentation") has been prepared by China Star Food

”Business Overview

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Page 5: CHINA STAR FOOD HOLDINGS PTE LTD · IMPORTANT: You must read the following disclaimer before continuing. This presentation (the "Presentation") has been prepared by China Star Food

CORPORATE PROFILE

Year Milestone

2009 Incorporation of Fujian Zixin Biological Potato Co., Ltd (“FujianZixin’’)

2010 Incorporation of Fujian Zilaohu Food Co., Ltd ( “Fujian Zilaohu”)

2013 Incorporation of Liancheng Dizhongbao Modern Agriculture Development Co., Ltd (“’Liancheng Dizhongbao”)

2014 Incorporation of CSFH

CSFH acquired Fujian Zixin , establishing Fujian Zixin as foreign investment enterprise.

Incorporation of Fujian Xingpai Food Co., Ltd (“Fujian Xingpai”)

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China Star Food Holdings Pte Ltd (“CSFH’’) and its subsidiaries(the “Group’’) are engaged in the production and sale ofsweet potato snack food products processed from purple andorange-fleshed sweet potatoes across the People’s Republic ofChina ( “PRC”).

Based in Liancheng county of Fujian province, the Group sellsits sweet potato snack food products to more than 300distributors and wholesalers, who in turn distribute the sweetpotato snack food products, through e-commerce portals,supermarkets, petrol kiosks, convenience stores and specialtystores throughout the PRC.

Hubei

Xinjiang

Qinghai

Heilongjiang

Liaoning

Jilin

Gansu

Shaanxi

Ningxia

Sichuan

Guizhou

Shanxi

Hebei

Hunan

Henan

Yunnan

Hainan

Guangxi

Fujian

Guangdong

Jiangxi

Zhejiang

Shandong

Tianjin

Anhui

Jiangsu

Shanghai

Beijing

Inner Mongolia

Chongqing

Inner Mongolia

Page 6: CHINA STAR FOOD HOLDINGS PTE LTD · IMPORTANT: You must read the following disclaimer before continuing. This presentation (the "Presentation") has been prepared by China Star Food

THE ENLARGED GROUP

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Page 7: CHINA STAR FOOD HOLDINGS PTE LTD · IMPORTANT: You must read the following disclaimer before continuing. This presentation (the "Presentation") has been prepared by China Star Food

SWEET POTATO BAKED GOODS

(甘薯烘焙食品)

SWEET POTATO CANDIES

(甘薯糖果食品)

QUALITY PRODUCT RANGE7

SWEET POTATO PASTRIES

(甘薯糕点食品)

SWEET POTATO PRESERVED

FOODS(甘薯蜜饯食品)

ROASTED SWEET POTATO NUTS

(甘薯果仁食品)

SWEET POTATO CRISPS

(甘薯果酥食品)

6 main categories of sweet potato snack food

products that are sold in the PRC under the

CSFH Group’s proprietary brands, including

“Starpay” (星派), “Ledi” (乐地 / 乐第),

“Delijia”(德丽佳)and “Zilaohu” (紫老虎), and private labels

Page 8: CHINA STAR FOOD HOLDINGS PTE LTD · IMPORTANT: You must read the following disclaimer before continuing. This presentation (the "Presentation") has been prepared by China Star Food

PRODUCTION CAPACITY AND UTILISATION RATES

Production Capacity(1)

(tonnes)

Actual Production

(tonnes)

Utilisation Rate(2)

(%)

FY2012 14,034(3) 4,899 34.9%

FY2013 28,800 12,582 43.7%

FY2014 28,800 20,521 71.3%

9M2015 21,600 14,438 66.8%

Notes:

(1) Based on the assumption that (i) each factory operates for 24 hours each day, for 300

operational days per year; and (ii) factory equipment is utilised at 80% efficiency.

(2) Calculated based on the actual production divided by the production capacity.

(3) Comprising of (i) the full-year production capacity of 9,090 tonnes from the Hengming

Factory; and (ii) production capacity of 4,944 tonnes from operation of the Hengkeng

Factory since December 2011.

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► The Group’s production facilities comprise the Hengming factory and

the Hengkeng factory located in Liancheng county of Fujian province.

Page 9: CHINA STAR FOOD HOLDINGS PTE LTD · IMPORTANT: You must read the following disclaimer before continuing. This presentation (the "Presentation") has been prepared by China Star Food

AWARDS AND ACCREDITATIONS

Award Awarding Authority Issue Date Description

Famous Product of Fujian Province

for the year 2014 (2014 年度福建名牌产品)

Fujian People’s

Government

10 February

2015

Award given to Fujian Zixin for the series of products

using the trademark “Ledi” (乐第)

Famous Trademark of Fujian

Province (福建省著名商标)Fujian Administration for Industry and

Commerce (福建省工商局)16 December 2013

Award given in recognition of the brand ‘Zilaohu’ (紫老虎) for its good reputation and high quality in accordance with national standards

Leading Agriculture Industrialization

Enterprise (农业产业化龙头企业)

Longyan People’s Government September 2013 Award given for recognition of Fujian Zixin’s business

model and scale

Municipal Level Enterprise

Technology Center(龙岩市级企业技术中心)

Longyan People’s Government 8 November 2011 Award given in recognition of enterprise’s creative andcompetitive use of technology, allowing it to be a leader and model in the industry

Quality Management System Certificate

China Quality Certification Center

(中国质量认证中心)

4 December 2014 – 4 December 2017

Awarded for compliance with the standards of ISO9001:2008 GB/T19001-2008 Design, development and production of preserved fruits

HACCP System Certificate China Quality Certification Center

(中国质量认证中心)

4 December 2014 – 3 December 2017

Awarded for compliance with GB/T 27341-2009 Hazard Analysis and Critical Control Point (HACCP) System –General Requirements for Food Processing Plant GB14881-2013 General Hygienic Regulation for Food Manufacturing

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Page 10: CHINA STAR FOOD HOLDINGS PTE LTD · IMPORTANT: You must read the following disclaimer before continuing. This presentation (the "Presentation") has been prepared by China Star Food

FINANCIAL HIGHLIGHTS

FY ended

31 March

(RMB’000)

FY2012 FY2013 FY2014 9M2015

Revenue 79,507 210,846 357,145 286,788

Gross Profit 28,095 85,961 145,231 115,862

Profit before

Tax

19,054 64,520 107,904 86,053

Profit After Tax 14,294 48,390 80,566 65,321

10

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

2012 2013 2014 9M 2014 9M2015

Revenue

CAGR 65% 29.8%

FY FY FY

RMB‘000

Page 11: CHINA STAR FOOD HOLDINGS PTE LTD · IMPORTANT: You must read the following disclaimer before continuing. This presentation (the "Presentation") has been prepared by China Star Food

”COMPETITIVE STRENGTHS

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Page 12: CHINA STAR FOOD HOLDINGS PTE LTD · IMPORTANT: You must read the following disclaimer before continuing. This presentation (the "Presentation") has been prepared by China Star Food

12OUR COMPETITIVE STRENGTHS

Strategically located in Liancheng county

Innovative healthy snack food products combined with attractive branding that

provide a healthier alternative to the snack food products in the PRC

Modern distribution and marketing model

Experienced management team with long-term relationships with suppliers and customers

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2

3

5

Innovative and effective product development and production processes

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Page 13: CHINA STAR FOOD HOLDINGS PTE LTD · IMPORTANT: You must read the following disclaimer before continuing. This presentation (the "Presentation") has been prepared by China Star Food

”FUTURE PLANS

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Page 14: CHINA STAR FOOD HOLDINGS PTE LTD · IMPORTANT: You must read the following disclaimer before continuing. This presentation (the "Presentation") has been prepared by China Star Food

14FUTURE PLANS

► Increase production capacity to support larger sales volume

► In order to increase its production capacity, the CSFHGroup, through Fujian Zilaohu has constructed a new factoryon a 13,910 sq m plot of land in the Liancheng IndustrialPark, Food Processing Area. The factory building has beencompleted and the production equipment is currently beinginstalled before it can begin production. It is expected thatthis factory will begin production in the second half of 2015.

► The CSFH Group intends to construct a new factory on a55,733.36 sq m plot of land in the Liancheng Industrial Park,Food Processing Area. The CSFH Group is currently in theprocess of obtaining the land use rights from the local PRCauthorities. This is expected to increase production capacitysignificantly. It is estimated that this factory will completeconstruction in 2017.

► These new factories will be equipped to produce the latestproducts developed by the CSFH Group that have not beenintroduced to the market, such as frozen sweet potato fries.These factories will thus increase the range of products soldby the CSFH Group and allow sales volumes to increasesignificantly.

Completed factory of Fujian Zilaohu in Liancheng Industrial Park, Food

Processing Area will be operational in second half of 2015.

Page 15: CHINA STAR FOOD HOLDINGS PTE LTD · IMPORTANT: You must read the following disclaimer before continuing. This presentation (the "Presentation") has been prepared by China Star Food

FUTURE PLANS

Another new production facility at Liancheng Industrial Park, Food Processing Area is scheduled for completion in 2017.

Note: These artist’s impression are intended to illustrate the appearance of the factory once completed. No

warranty is given that the completed factory will comply to any degree of this artist’s impression.

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Page 16: CHINA STAR FOOD HOLDINGS PTE LTD · IMPORTANT: You must read the following disclaimer before continuing. This presentation (the "Presentation") has been prepared by China Star Food

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FUTURE PLANS

► Sell products directly to the consumer by establishing

its own retail stores

The CSFH Group intends to set up its own retail stores and distribution

franchise which will sell its products under the trademark “Shugongfang”

(薯工坊). This will further promote the CSFH Group’s branding; expand its

distribution network and give it control over the final sales process.

► Expand customer base and geographical coverage by

exporting into overseas markets

The CSFH Group intends to begin expanding its customer base and

geographical coverage by exporting its products overseas, starting with

key Asian markets like Japan.

► Develop new products to meet a wider variety of

consumer needs

The CSFH Group intends to improve its product offering and introduce

new products to the market, making use of its new factories to set up

production lines capable of producing its latest products. This will allow it

to cater to an even wider range of customer preferences and adapt

faster to changing demand.

Page 17: CHINA STAR FOOD HOLDINGS PTE LTD · IMPORTANT: You must read the following disclaimer before continuing. This presentation (the "Presentation") has been prepared by China Star Food

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FUTURE PLANS

► Increase existing marketing efforts and internet sales channels

The CSFH Group intends to increase its existing marketing efforts by investing in new forms of advertising such as online advertising, television

advertisements and product endorsements by prominent celebrities. These increased marketing efforts will be directed towards the CSFH

Group’s internet sales channel, and will be paired with the expansion of its internet sales department to support a greater volume of orders and

increased cooperation with internet sales platforms.

► Secure greater supply of sweet potato raw materials through cooperation with national level agriculture

cooperatives

The CSFH Group intends to secure greater supply of sweet potato raw materials by cooperating with national level agriculture cooperatives.

This will increase the proportion of sweet potato raw materials that use the CSFH Group’s improved varieties of sweet potato slips compared to

those purchased from individual farmers. This allows the CSFH Group to have greater control over cultivation methods and will provide a reliable

supply of good quality sweet potato raw materials for its products.

Page 18: CHINA STAR FOOD HOLDINGS PTE LTD · IMPORTANT: You must read the following disclaimer before continuing. This presentation (the "Presentation") has been prepared by China Star Food

”The End

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