china international gold, jewellery & gem fair shanghai...

China International Gold, Jewellery & Gem Fair – Shanghai 2011

Visitor Survey Report

SHJ11 Visitor Survey Report 2

Survey Summary

Total number of visitors: 8,493

Invited online survey: 1,653

Open rate: 228

Completed online survey: 71

Overall online response rate:

4.29%

Nature of business(es) of visitors:


｜No. of respondent: 71｜

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Retailer

Wholesaler

Manufacturer/Supplier

Importer

Private Jewellery Collector

Exporter

Gift Shop

Jewellery Designer

Department / Chain Store

Gem Laboratory / Gemologist

Buying Agent

Jewellery Trade Association

Mail Order House/ E- Tailer

Publication

45%

33%

26%

18%

18%

9%

9%

20%

6%

15%

16%

5%

5%

0%

41%

35%

24%

23%

17%

15%

15%

15%

10%

8%

7%

4%

4%

0%

2010

2011

Are you visiting this exhibition for the first time?


Repeated 46% [33] First-time

54% [38]


Repeated 54% [47]

First-time 46% [40]

2010 2011

How did you learn about this exhibition?



0% 10% 20% 30% 40% 50% 60%

Advertisement

At other exhibitions

At other UBM Asia's jewellery exhibitions

Direct mail

Electronic promotion

Regular Visitor of SHJ

Website

Word of mouth

13%

7%

23%

13%

21%

42%

23%

8%

17%

3%

20%

24%

21%

51%

24%

15%

2010

2011

How did you learn about this exhibition? (Base: visitors who learnt the fair from advertisement)



0% 20% 40% 60% 80%

Mass media

Outdoor advertising

Trade publications

75%

0%

38%

30%

10%

60% 2010

2011

• Increase in mass media section confirms the efficiency of advertising campaign this year, which more resources were allocated to the mass media advertisement.

How did you learn about this exhibition? (Base: visitors who learnt the fair at other UBM Asia’s jewellery exhibitions)



0% 20% 40% 60% 80%

Treasures Guangzhou

China International Gold, Jewellery & Gem Fair –

Shenzhen

June Hong KongJewellery & Gem Fair

September Hong KongJewellery & Gem Fair

13%

40%

47%

73%

12%

47%

47%

71%

2010

2011

• With its significance in the industry, the September HK Fair again become the major source for visitors to learn about the Shanghai Fair.

What is the major product you source for?



0% 10% 20% 30% 40% 50% 60% 70%

Gemstones

Diamonds

Finished Jewellery

Jadeite Jewellery

Packaging & Technology

Pearls

Silver Jewellery

64%

47%

43%

22%

22%

22%

68%

55%

49%

31%

30%

23%

11%

2010

2011

• Gemstones remained the major kind of products source by visitors.

• Significant increase in diamonds (+8%), packaging & Technology (+8%) and finished jewellery (+6%)

To what extent do you think your objectives for visiting this exhibition have been achieved?



0% 20% 40% 60% 80% 100%

Collect market information

Consolidate contacts withsuppliers/ business partners

Look for new suppliers

Place orders

Seek franchisers / principals

Source new products

51%

39%

37%

18%

15%

38%

20%

11%

4%

3%

1%

7%

17%

20%

30%

37%

24%

39%

11%

18%

24%

35%

32%

13%

1%

11%

6%

7%

27%

3%

Fairly well achieved Fully achieved Not quite achieved Did not achieve at all Not applicable

To what extent do you think your objectives for visiting this exhibition have been achieved? (comparison of 2010 & 2011: “Fully well achieved” + “Fully achieved”)



0% 20% 40% 60% 80%

Collect market information

Consolidate contacts withsuppliers/ business partners

Look for new suppliers

Place orders

Seek franchisers / principals

Source new products

71%

50%

41%

21%

16%

45%

67%

49%

46%

35%

16%

40% 2010

2011

To what extent are you satisfied with the exhibitors on the following?



0% 20% 40% 60% 80% 100%

Product price

Product range

Quality of exhibitors

Quantity of exhibitors

Service of exhibitors

3%

7%

7%

8%

11%

28%

46%

68%

54%

68%

59%

44%

24%

34%

20%

10%

3%

1%

4%

1%

Extremely satisfied Quite satisfied Not quite satisfied Not satisfied at all

To what extent are you satisfied with the exhibitors on the following? (comparison of 2010 & 2011: “Extremely satisfied” + “Quite satisfied”)



0% 20% 40% 60% 80% 100%

Product price

Product range

Quality of exhibitors

Quantity of exhibitors

Service of exhibitors

31%

53%

75%

62%

79%

34%

43%

66%

44%

83% 2010

2011

To what extent are you satisfied with the organiser on the following?



0% 20% 40% 60% 80% 100%

Information before the fair

Information during the fair

On-site services

Signage and decoration

15%

17%

13%

15%

66%

65%

61%

51%

18%

17%

25%

32%

0%

1%

1%

1%

Extremely satisfied Quite satisfied Not quite satisfied Not satisfied at all

To what extent are you satisfied with the organiser on the following? (comparison of 2010 & 2011: “Extremely satisfied” + “Quite satisfied”)



0% 20% 40% 60% 80% 100%

Information before the fair

Information during the fair

On-site services

Signage and decoration

81%

82%

74%

66%

79%

73%

75%

77% 2010

2011

In case you also visited the China International Gold, Jewellery & Gem Fair – Shanghai 2010, was the US$ amount of business ordered during the Fair or as a direct result of the Fair more or less than last year?



0% 10% 20% 30% 40% 50% 60%

Over 20% more this year than last year

Between 0 – 20% more this year than last year

Around the same this year as last year

Between 0 – 20% less this year than last year

Over 20% less this year than last year

8%

6%

52%

20%

14%

In case you also visited the China International Gold, Jewellery & Gem Fair – Shanghai 2010, was the US$ amount of business ordered during the Fair or as a direct result of the Fair more or less than last year? (Comparison of 2011 with 2010)



0% 10% 20% 30% 40% 50% 60%

Over 20% more this year than last year

Between 0 – 20% more this year than last year

Around the same this year as last year

Between 0 – 20% less this year than last year

Over 20% less this year than last year

8%

6%

52%

20%

14%

12%

20%

37%

25%

8%

2010

2011

Please give an overall rating for your participation in this exhibition. (10=Excellent; 1=Very poor)



1% 0%

4% 3%

21%

23% 25%

14%

4% 4%

0%

10%

20%

30%

40%

1(very poor)

2 3 4 5 6 7 8 9 10(Excellent)

2011

2010

2011 Average rating: 6.4

2010 Average rating: 6.5

How likely are you to recommend future at this event to your colleagues/peers? (10= Very likely; 1= Not at all likely)



4% 6%

3% 4%

15% 15%

24%

14%

4%

10%

0%

5%

10%

15%

20%

25%

30%

1(Not at all

likely)

2 3 4 5 6 7 8 9 10(Very likely)

2011 Average score: 6.3

How likely are you to recommend future at this event to your colleagues/peers? (10= Very likely; 1= Not at all likely)



0

2

4

6

8

10

12

14

16

18

1(Not at all

likely)

2 3 4 5 6 7 8 9 10(Verylikely)

3 (4%) 4 (6%)

2 (3%) 3 (4%)

11 (15%) 11 (15%)

17 (24%)

10 (14%)

3 (4%)

7 (10%)

2011 Average score: 6.3 NPS: -33%

• Formula for calculating NPS (Net Promoter Score): NPS = Promoters (% rating 9 and 10) - Detractors (% rating 0 - 6)

11) How important are the following to you in your planning to visit this exhibition?



0% 20% 40% 60% 80% 100%

Invitation from the organiser

Invitation from your suppliersexhibiting at the exhibition

Making appointment with theexhibitors before the exhibition

Meeting other visitorsat the exhibition

What products willbe exhibited

Who will be exhibitingat the exhibition

38%

20%

13%

8%

37%

27%

45%

58%

55%

54%

52%

56%

15%

21%

31%

34%

10%

17%

1%

1%

1%

4%

1%

0%

Extremely important Quite important Not quit important Not important at all

How important are the following to you in your planning to visit this exhibition? (comparison of 2010 & 2011: “Extremely important” + “Quite important”)



0% 20% 40% 60% 80% 100%

Invitation from the organiser

Invitation from your suppliersexhibiting at the exhibition

Making appointment with theexhibitors before the exhibition

Meeting other visitorsat the exhibition

What products willbe exhibited

Who will be exhibitingat the exhibition

83%

78%

68%

62%

89%

83%

85%

76%

60%

56%

85%

83% 2010

2011

Please tick the jewellery exhibition that you rate most important for your company



0% 10% 20% 30% 40% 50%

September Hong Kong Jewellery & Gem Fair (Sept)

Hong Kong International Jewellery Show (Mar)

Bangkok Jewellery & Gem Fair (Feb/Mar)

JCK Las Vegas Show (Jun)

June Hong Kong Jewellery & Gem Fair (Jun)

Other exhibition (please specify):

Vicenza Italy (Jan)

BaselWorld Fair (Mar)

Istanbul Jewellery Show (Mar)

Hyderabad Jewellery, Pearl & Gem Fair (Jul)

Istanbul Jewellery Show (Oct)

Mumbai Jewellery & Gem Fair (Dec)

45%

31%

7%

6%

3%

3%

3%

1%

1%

0%

0%

0%

Please tick the jewellery exhibitions in CHINA you rate most important for your company.



0% 5% 10% 15% 20% 25%

China International Jewelry Fair (Beijing)

Shenzhen International Jewelry Fair

Jewelry Shanghai

China International Gold, Jewellery & Gem Fair – Shanghai

China International Gold, Jewellery & Gem Fair – Shenzhen

Treasures Guangzhou

Other

23%

23%

21%

20%

11%

1%

1%

Are you interested in other UBM Asia's jewellery exhibitions? (breakdown of the response based on visitors who are interested in other UBM Asia's jewellery exhibitions)


｜No. of respondent: 71｜ Not

interested 23% [16]

Interested 77% [55]

0% 20% 40% 60% 80% 100%

China Int'l Gold, Jewellery & Gem Fair – Shenzhen 2012

Gem & Jewellery India Int'l Fair - Chennai 2012

Hyderabad Jewellery Pearl & Gem Fair 2012

Istanbul Jewelry Show – March 2012

Istanbul Jewelry Show – October 2012

Japan Jewellery Fair 2012

June Hong Kong Jewellery & Gem Fair 2012

Mumbai Jewellery & Gem Fair 2012

September Hong Kong Jewellery & Gem Fair 2012

Treasures Guangzhou 2012

25%

0%

0%

0%

33%

21%

23%

11%

28%

6%

75%

100%

100%

100%

67%

79%

77%

89%

72%

94% Visiting

Exhibiting

china international gold, jewellery & gem fair shanghai...

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