Final ProjectJoshua Lu

MBA589

Major airlines

Air China

China southern

China Eastern

China Eastern Airline

• China Eastern Airline

headquartered in

Shanghai, The scope of

business includes public

air transportation,

general aviation and air

transport operations and

the production and sale

of related products,

Mission and value

• cherished by staff, preferred by

customers, satisfactory to

shareholders and trusted by society

Media

• In 2010, China Eastern Airline officially

opened the micro-blog (twitter). And in 2008

they join the Facebook. That communication

platform helps them to know that

passenger’s feeling. They not only focus on

safety and reputation but also they attach

great importance on social responsibility.

Media

• The Chinese miracle on the Hudson

CSR• In 2011, Libya and Egypt outbreak civil war, Yunnan and

Japan broke in big earthquakes. China eastern airline

participated in the evacuation of Chinese citizens from

Egypt and Libya, as well as the support of emergency

earthquake transport in Yunnan and Japan.

• 53 overtime charter flights were successfully sent to

evacuate around 12,000 passengers

• Provide approximately 143 tones of supplies for the

purposes of evacuation, disaster relief and peacekeeping.

CSR

Actionable Recommendation

• listen attentively to junior

employees

• making variation service brand

objective