childline india outreach a mumbai jan 2010 a

Jan 2010 [email protected] 1

CHILDLINE India OutreachCHILDLINE India Outreach

IV Regional Consultation for Child Helplines, Asia-Pacific RegionMumbai, Jan 2010

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SectionsSections1. Glimpse: Scale of marginalised

Children in India2. Overview: CHILDLINE India model

and Program structure3. CHILDLINE India Outreach:

Strategies, programs, implementation, indicators, tools

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Scale of Scale of marginalised marginalised Children in IndiaChildren in India

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India Children’s India Children’s DemographicsDemographics

2007

Urban Rural

Total Children’s population 446646000 ( 446.64 million)*

129527000 ( 129.52 million)*

317119000

(317.11 million)*

Under 5 126808000 (126.80 million)*

5-18 319838000 (319.83 million)*

92753000(92.75 million)

227085000

(227.08 million)

Below Poverty level( $ 1 per day)(World Bank estimates at 24% in 2005)

107195000 (107.95 million)**

Estimated children marginalised due to poverty, labour, abuse, disability, malnutrition, conflicts, disasters , displacement, illiteracy, abandoned, etc

178000000(178 million)

*source :UNICEF


State of India’s Children-State of India’s Children-11

63 % of them go to bed hungry. 53 % suffer from chronic malnutrition. 125 million estimated children employed/engaged as labour 147 million children live in kuchcha houses, 77 million do not use drinking water from a tap, 85 million have not been immunised. 27 million are severely underweight 33 million have never been to school. 72 million children between five and 14 years do not have

access to basic education. 6.6 million children having a damaged brain from iodine

deficiency. 1.5 million children suffer from Vitamin A deficiency An estimated 6,00,000 to 7,00,000 children are sexually

abused every year


State of Children in India-2State of Children in India-2highest rate of neo-natal deaths (around 35%) in

the world50% of the child mortality46% children from ST and 38% SC out of schoolHigh school dropout specially among girlsHigh rate of child marriage:

-37% of literate & 51% of illiterate girls are married below 18-10% of literate & 15% of illiterate boys are married below 18


[email protected]

Sex Ratio Of The Child Sex Ratio Of The Child Population in 0-6 Age Population in 0-6 Age GroupGroupSTATE 199

12001

PUNJAB 875 793

HARYANA 879 820

CHANDIGARH (U.T.) 899 845

DELHI 915 865

HIMACHALPRADESH

951 897

GUJARAT 928 878

ASSAM 964 910


Share of Child budget in Share of Child budget in Union budgetUnion budget


Child Budgets in 08-09Child Budgets in 08-09


IndiaIndia

Federal Structure, with adult franchise for 18+, 618 districts across 28 states & 7 Union territories, 1.1 billion pop.

President: Head of RepublicUnion Government controlled by elected

Parliament, headed by Prime MinisterElected State governments-State Legislative

Assembly; also represented on one of the houses of Parliament

Bifurcation of subjects into Union and State subjects


Governance and Governance and planningplanning

Children’s issues covered by several ministries at Union and State level:- Woman and Child development- Social Justice and Empowerment- Labour- Health and Family welfare- Home ministry- Education

5-year plans developed by an independent Planning Commission projects direction and quantum of GOI spending on development activities. Reflected in Union Annual budgets as ‘Plan Expenditure’.


India Telecom India Telecom (as on July 2009)(as on July 2009)

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Nos. million

fixed line 37.41

mobile 441.65

Total 479.06

Nos million

Teledensity (%)

Urban 337.9 97.34%

Rural 141.16 17.21%

India 479.06 41.04%

PCOs: 2 million


Overview of CHILDLINE India Overview of CHILDLINE India Model and Program structureModel and Program structure

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CHILDLINE 10- 9- 8CHILDLINE 10- 9- 8

CHILDLINE is India’s first 24 hours, free, emergency phone outreach service for children in need of care & protection.Supported by Ministry for Women and Child Development.

Jan 2010 [email protected] 1511/3/2009Nov 2009CHILDLINE India Foundation [email protected] 15


CHILDLINE modelCHILDLINE model

Open House


CHILDLINE PartnershipsCHILDLINE Partnerships


Current:

83cities.

25 states.

15 million calls to date.

2.30 million calls/yr

20% of World’s Child helpline calls


CHILDLINE 1098 CHILDLINE 1098 ChildrenChildren

Street childrenChild addictsChildren needing Medical helpMissing childrenAbused children Mentally ill childrenChild laborersHIV/AIDS infected childrenDifferently-abled children


CHILDLINE CoverageCHILDLINE Coverage

Coverage 2009-10 2010-11 2011-12 2012-13

Number of Districts 5 11 27 46Number of Mega Metros 4 4 6 6

Number of other cities 89 143 183 247

Number of Mini metros 4 4 6 8

Total 102 162 222 307


Projected break-up of CHILDLINE calls 2012-2013

Intervention numbers %

Medical Assistance 184395 2.2

Shelter 139972 1.67

Repatriation 112313 1.34

Missing Children 212892 2.54

Rescue from abuse 57833 0.69

Death Related 3353 0.04

Sponsorship 110637 1.32

Emotional Support and Guidance 409021 4.88

Other child related issues 27659 0.33

Total Intervention 1257235 15

Information and ref. services 244742 2.92

Information about Childline 2269729 27.08

Total Information 2514471 30

Other Calls 4609863 55

TOTAL 8381569 100


The Child The Child Protection(CP) Protection(CP) mandatemandate

Respond to CP emergencies.Setup and manage a telecom based

response mechanismLink with CP service providers.Rescue and facilitate rehabSensitise Allied systems to CPCreate awareness about CPAdvocate with GOI for CP legislation,

budgetary support, infrastructure, processes and protocols


CHILDLINE DomainsCHILDLINE Domains

Voice Calls to 1098

Intervention

Advocacy


109810981098 is toll-free from all BSNL/MTNL

lines.Unmetered: 1098 calls are not charged

to either the caller or to the CHILDLINE centre.

It is different from a 1800 number which is free to the caller but charged to the called party.

Currently CHILDINE 1098 is also connected from Tata Telecom, Vodafone, Airtell, AIRCEL- All toll free.


CCC

Information Calls

Intervention Calls

Documentation

3 party conference

All intervention calls and 20% of other calls are

recorded

Resource Organization

Local Intervention Unit

CHILDLINE Contact Centre: Operational model

ChildNet


Calls to CHILDLINE 2008-09:Calls to CHILDLINE 2008-09:2.32 million2.32 million

Direct Intervention Calls

Medical Help22%

Shelter16%

Restoration20%

Protection from abuse

10%

Missing20%

Sponsorship12%


CHILDLINE India Outreach: CHILDLINE India Outreach: Strategies, programs, Strategies, programs, implementation, implementation, indicators, toolsindicators, tools

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Share of intervention cases from Share of intervention cases from OutreachOutreach

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Method of Receiving the Cases:April-Dec 2008

Met the child on

Outreach3%

Cases received

over phone97%

Upto 10% of our cases, annually, are received due to Outreach activity


Cases from Outreach

Cases Received During Outreach

Death0.20%

Rescue3%

Repatriation8%

Sponsorship16%

Shelter4%

Medical46%

Emotional Support and Guidance

23%

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Calls for Medical helpCalls for Medical helpMedical : Sub Problem

45 2 24

432

15011

805

10119

9 31

1,297

283

23 20

1,732

0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

2,000

Accide

nt

Addict

ion

Casua

lty

First A

id

Hospit

alisa

tion

Men

tal Il

lness

OPD

Not D

ocum

ente

d

Data Source : ChildNET

Nu

mb

ers

Of

Ca

se

s

Female

Male

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CHILDLINE Outreach CHILDLINE Outreach Target AudienceTarget Audience

ChildrenConcerned AdultsAllied SystemsNGOsGeneral PublicPCO Booth Owners

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Outreach ProgramsOutreach ProgramsTgt. Audience Programme/s

Children CHILDLINE Song, Puppet shows, Street Plays, Open House sessions, Children’s events/happenings, Children’s groups, presentations

Adults and general public

IEC material presentation and distribution at Kiosks, street plays.

Public Call Offices (phone booths)

PCO Mapping

Allied Systems organisations, NGOs

City/District Mapping, CHILDLINE Advisory Board meets ( CAB), Sensitisation programs under National Initiative for Child Protection (NICP)

Media audience Tie up with Channels for editorial programs

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Outreach programs Outreach programs aimed at Childrenaimed at ChildrenMeeting children at:

- Schools- Slums- Hi children’s traffic locations (Railway stations, bus stops, bazaars, beaches, street corners, fairs, etc)

Children’s meets: regular Open House sessions and once a year Children’s event.

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One on One meets with childrenOne on One meets with children

Day Outreach: ◦ Tapping areas where children are found◦ Talk to them◦ Show how to dial phones◦ Conduct mock calls◦ Help children memorize the number through

slogans, songs, plays, games etc. ◦ Children given posters, stickers

Night Outreach: ◦ Children usually relax and comfortable talking ◦ Ideal time is between 9 p.m. to 12 p.m. ◦ Team needs to carry first aid kits

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Critical ToolsCritical Tools

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CHILDLINE Song

Puppets with a kit and script


Outreach programsOutreach programs

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Types of outreach to children

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Awareness thru celebrity participation in Mumbai Marathon


Corporate sector teams in Mumbai Marathon

Jan 2010 [email protected] 47CHILDLINE India Foundation [email protected] 4711/3/2009Nov 2009


Outreach activity using IEC material at police stations, Juvenile Justice Boards, Child Welfare Committees


Outreach during Bihar floods


School OutreachSchool OutreachTie up with schools.Presentation to school children in

each classDistribution of leaflets and school

children enrolment as awareness volunteers for household awareness program- also makes households stake holders by raising donations from them.

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Listening to ChildrenListening to Children

Open House – An open forum for children

◦ To voice their issues and problems ◦ To evaluate the service◦ To Involve Allied systems in CHILDLINE◦ Once every quarter in each CHILDLINE city

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City/district mappingCity/district mapping

Resource directoryPlotting of all important points-

hospitals, schools, police stations, bus stops, railway stations, markets, Shelters, NGOs offering services.

PCO mapping

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Outreach for Allied Outreach for Allied system organisationssystem organisations

Sensitisation workshops under NICPHalf day workshops.Includes external resource persons400 workshops /yr

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Media as an allyMedia relationship building- invites to

events, providing researched info/background material.

Case reporting- media interest is high.Media as an advocacy facilitator-

articles, interviewsCommunication about White

Papers/Position Papers.Tie up with Media for Editorial activity:

Media based outreach into community

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Media based Outreach

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Outreach PlanningOutreach PlanningActivity definitionMethodologyMaterialsTime FrameWhat you need to do to organize

(Input Indicators)What will happen at the event

(Performance indicators)What is expected to happen as a

result of the performance? (Output Indicators)

Impact of the program on overall goals

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Outreach plan for Ganesh Festival Outreach plan for Ganesh Festival MumbaiMumbai

Activity : ◦ To conduct awareness about 1098 during the

Ganesh Festival Methodology :

◦ Setting up of Kiosks ◦ Puppet shows

Materials :◦ Puppet kits, Kiosks, Pamphlets

Time Frame :◦ 3rd Sept to 14 Sept, 2008

What you need to do to organize (Input Indicators) :◦ Approach atleast 6 mandals◦ Permission letters procured from atleast 3

mandals◦ Obtaining kit for kiosk, puppet show from CIF

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Outreach program indicatorsOutreach program indicators

What will happen at the event (Performance indicators):◦ Performing Puppet show in front of 50 children

atleast 3 times a day in 2 locations.What is expected to happen as a result of

the performance? (Output Indicators) : ◦ Atleast 3 case reports for every 50 children who

watch the show.◦ Invitation from 1 mandal for next years show ◦ Enquiries from atleast 5 adults at the CCC

within 48 hours of the perform Outcome :

◦ Atleast 500 people are aware of the CHILDLINE 1098 number

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Thank -youThank -you

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childline india outreach a mumbai jan 2010 a

Documents

state of children

estimated children

state of indias children

india overview

india telecomas

scale ofmarginalised

childline india model

india childrens demographics