chief digital officer - events package 2014

Chief Digital OfficerFor the next generation of digital leaders

2014 Events Package

Background & Planning Information

Prepared: November 2013

www.chiefdigitalofficer.net

Table of Contents

Background: About ChiefDigitalOfficer.net 3

CDO Event Series 2014: 3 Formats 4

CDO Events: Comments From The Field 5

CDO Events: Features & Benefits 6

CDO Events: 2014 Titles 7 - 8

Executive Roundtable: Sample Event Info 9 - 10

CDO Events: Baseline Pricing 11

Contact Information 12

About ChiefDigitalOfficer.net (expanded) 13 - 21

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Background About ChiefDigitalOfficer.net

ChiefDigitalOfficer.net (“CDO”) is a new and growing community that caters to senior managers who are responsible for digital initiatives across corporate strategy, marketing, technology and innovation. Founded in 2012 by digital industry veterans, CDO.net provides a fresh voice, untethered by traditional ways of thinking that are typically aligned with functional silos in marketing and IT.

“By 2015, 25% of organizations will have a Chief Digital Officer.” Over the past decade, corporate investments in digital initiatives – characterized in recent years by terms such as ‘big data’, ‘social media’, and ‘mobile’ – have grown dramatically. In the U.S. alone, for example, internet advertising revenues totaled $36.6 billion in 2012, up from $7.3 billion in 2003, nearly a 20% annualized growth rate (source: IAB/PwC). In response to dramatically changing market conditions, many companies have created a new C-level office to address the digital challenge: the Chief Digital Officer. The mission of CDO.net is to foster the growth and evolution of this new way of thinking represented by the CDO.

“In many cases, the CDO will be the senior executive handling the fastest growing revenue streams within the business or will be the executive holding the keys to the company’s future—placing him or her squarely in line to replace the CEO.”

A variety of communities exist, of course, to serve the C-suite. CDO.net is differentiated by its ability to evolve organically and in-step with the marketplace, and with precision not afforded by others that have identified with the offices of the CMO, CIO, or CEO. For more information, please visit www.chiefdigitalofficer.net.

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The CDO.net 2014 Event Series Three Event Formats for 2014

ChiefDigitalOfficer.net (“CDO”) is offering three event formats for 2014. Each event type provides attendees with rich and unique opportunities to acquire knowledge and interact with peers in an intimate setting. For partners and sponsors, CDO events accommodate thought leadership development, brand-building, and access to new audiences in a favorable environment.

I.  Executive Roundtables: Characterized by small groups of attendees (15-25) and held at exclusive venues, Executive Roundtables are designed to attract senior digital professionals for an evening with great speakers, compelling content focused on strategic topics, and valuable networking opportunities.

II.  Workshops: Tactical and hands-on, CDO’s workshops are designed for digital professionals with operational responsibilities. They receive training from domain experts in challenging areas such a “Setting Digital Marketing Budgets”, “Managing Your Digital Agency”, and “Attracting & Retaining Digital Talent”. Held over a day-and-a-half, these events employ a series of 3-hour “cases”, lead by a recognized expert in the subject matter.

III.  Executive Dinners: Attended by 3–5 senior executives (SVP and higher), CDO’s executive editor, and 2 sponsor executives, Executive Dinners are designed to foster genuine executive-level relationship-building.

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CDO.net Events Comments From The Field

“The Chief Digital Officer Executive Roundtable series delivers a fresh point-of-view to meet the needs of the unique and evolving CDO community. I congratulate them on a great kick-off event in Boston and was honored to be able to participate.”

Brent Turner, Chief Digital Officer, MIT

“The Chief Digital Officer event in Boston offered a new perspective on digital strategy that fills an important market need. Digital strategy isn’t about just technology or marketing – it’s all-encompassing and defies ‘business as usual’, and CDO.net gets that.”

Tara Bartley, Senior Manager, Akamai “ChiefDigitalOfficer.net is the most exciting new community in the digital industry, and its 'Executive Roundtable' event series employs a model that I know to be superior to any other when it comes to B2B relationship-building. I recommend this hidden gem without hesitation.”

RD Whitney, Executive Director, Diversified Business Communications

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CDO.net Events Partner Features & Benefits

CDO.net events provide partners with a variety of features and benefits, including: §  Turnkey Event Solutions: CDO takes ownership of every aspect of an event lifecycle: content

programming, venue selection and management, speaker and attendee recruiting, attendee management, promotion, and post-event correspondence with attendees and speakers.

§  Relevant Topics: CDO’s editorial perch at the top of the digital value chain accommodates a range of available topics – from corporate digital strategy to digital media budgeting and technology deployment. CDO works in partnership with sponsors to define event topics that will benefit both attendees and sponsors.

§  Access to New Audiences: The ‘Chief Digital Officer’ movement is new, exciting, and has real momentum. CDO event partners can expect to gain access to companies and executives beyond their traditional area of focus, due to the appeal of the CDO title and the surrounding hoopla (as evidenced by the considerable coverage in recent months by Gartner, Forrester, McKinsey, MIT Technology Review, etc.).

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CDO.net Events 2014 Program Titles (1 of 2)

The following Chief Digital Officer program titles are planned for 2014:

I.  CDO Executive Roundtable: Social Marketing Strategy. A six-city tour on the eastern seaboard; intimate events with 15-25 attendees and 2-3 speakers plus a moderator; 5:30pm-8:00pm time slot. Status: BOOKED for Q4 2013 / Q1 2014 with two sponsors (one advertising network, one technology co.)

II.  CDO Executive Roundtable: Digital Infrastructure. CDO will assemble a group of 10-15 senior digital/IT professionals in 3 – 5 North American cities to discuss challenges relating to building and maintaining digital operations. Status: Planned for Q1/Q2 2014. Currently seeking 1 or 2 sponsors

III.  CDO Executive Roundtable: Digital Marketing Optimization. CDO will assemble a group of 10-15 senior marketing professionals in 3 – 8 North American cities to discuss challenges relating to designing, managing and optimizing digital marketing operations. Status: Planned for Q2/Q3 2014. Currently seeking 1 or 2 sponsors

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CDO.net Events 2014 Program Titles (2 of 2)

The following Chief Digital Officer events are planned for 2014: •  CDO Executive Roundtable: Content Marketing. CDO will assemble a group of 15–25 senior digital

professionals in 3 - 8 North American cities to discuss content marketing strategy. Status: Planned for Q2/Q3 2014

•  CDO Workshop: Digital Marketing Strategy. CDO.net will be assembling a group of 100 mid- and upper-level digital marketing professionals for a day-and-a-half event that includes three 3-hour sessions lead by a domain expert who manages a workshop using a case study format. Associated fees with be $1,500 for attendees and $25,000 for each domain expert. Status: Planned for September 2014 in Boston.

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SAMPLE Executive Roundtable / Q1 2014 Program Details (1 of 2)

The ‘Social Media Strategy’ executive roundtable series will include the following (1 of 2):

•  Roundtables in Six Cities in Q1 2014: Specific locales will be finalized during the collaborative planning process, but cities under consideration include: Atlanta, Austin, Boston, Charlotte, Dallas, Miami, New York, Philadelphia, Raleigh-Durham, Toronto, and Washington D.C.

•  2-Hour Sessions: The two-hour format is a recognized best practice and appropriate for the highbrow nature of these events. The format will be either a sit-down dinner or hors d’oeuvres, at a top-tier restaurant (comparable to Menton in Boston).

•  1 Moderator + 2–3 Experts: CDO will provide a non-partisan moderator (either a CDO editor or academic) and work with the program sponsor(s) to recruit 2-3 experts to speak during the event.

•  Compelling Programming. CDO and the sponsor(s) will collaborate to create an interesting approach to “Social Media Strategy”, one that will interest and excite prospective attendees and speakers.

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SAMPLE Executive Roundtable / Q1 2014 Program Details (2 of 2)

The ‘Social Media Strategy’ executive roundtable series will include the following (2 of 2):

•  15 – 25 Attendees Per Event: CDO is responsible for recruiting 15-25 senior digital professionals to each event. CDO will collaborate with sponsor(s) to finalize the profile, but it is assumed that prospects will include CxO’s, Vice Presidents, and Directors.

•  Emails Invitations + Microsite: CDO will manage the invitation process using personalized emails, and create a customized, branded section of ChiefDigitalOfficer.net to promote and manage the series.

•  Sessions Handouts: For each event, CDO will create a 2-sided, 1-page handout for attendees, with information about the event, the speakers, and contact information.

•  Personalized Follow-Up: On behalf of event sponsor(s), CDO will follow-up with each attendee via email, thank him/her for participating, and ensure they have contact information readily available.

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CDO.net Event Series Baseline Pricing

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Program pricing is variable based on format, volume, and options. Baseline costs, core characteristics, and variables are as follows: Program: Executive Roundtable •  Baseline: $105,000 for 3 cities; $180,000 for 6 cities; $250,000 for 10 cities •  Characteristics: 15-25 attendees/city; sponsor collaboration on program content strategy •  Variables: white paper; pre- and post-event breakout sessions •  Notes: Designed for no more than 2 sponsors per program

Program: Workshop •  Baseline: $35,000 for a 3-hour training session •  Characteristics: 100 mid-level digital professionals in attendance •  Notes: Workshop will last 1 ½ days with 3 sessions (1 sponsor per session)

Program: Executive Dinner •  Baseline: $90,000 for 3 cities; $125,000 for 5 cities •  Characteristics: Intimate dinner with 5 senior digital executives, 1 CDO representative, 1 sponsor representative •  Notes: This format accommodates 1 sponsor


Contact Information

Jen Simonson General Manager ChiefDigitalOfficer.net [email protected] 617.670.0501 (office) Mailing Address 300 Summer Street, Boston, MA 02210 Online www.chiefdigitalofficer.net @ChiefDigOfficer

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About ChiefDigitalOfficer.net

(The remainder of this document provides information about CDO.net and is not project-specific.)

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CDO’s Executive Roundtable Series Background

•  Launched in 2012, ChiefDigitalOfficer.net (“CDO.net”) is a growing community of senior digital professionals who embrace a multi-disciplinary approach to digital strategy that intersects digital business, online marketing, and web technology. Indeed, the ‘Chief Digital Officer’ position is being touted by some of the world’s most prominent CxO advisors – such as Forrester, Gartner and McKinsey – as an effective or even preferred path to successful digital-enablement.

•  High-profile companies that have created a new CDO executive position in recent years include CVS, McDonald’s, and Starbucks. Russell Reynolds, the executive recruiting firm, has recently stated: “In many cases, the CDO will be the senior executive handling the fastest growing revenue streams within the business or will be the executive holding the keys to the company’s future—placing him or her squarely in line to replace the CEO”.

•  In October 2013, CDO.net launched the Executive Roundtable event series in Boston, featuring speakers from MIT, Liberty Mutual, and Actifio, which attracted more than 25 attendees, including senior digital staff from Akamai, The Boston Globe, Constant Contact, Kaspersky, and TIBCO.

•  Based on the success of the Boston event, CDO.net plans to launch a series of multi-city Executive Roundtable programs, each focused on a topic that falls under the CDO’s purview. Some examples include: Social, Infrastructure, Innovation, and Mobile, among others.

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Background

ChiefDigitalOfficer.net (“CDO”) is a new online community that caters exclusively to senior digital managers at corporations who are responsible for digital initiatives.

“By 2015, 25% of organizations will have a Chief Digital Officer.” Over the past decade, corporate investments in digital initiatives – characterized in recent years by terms such as ‘big data’, ‘social media’, and ‘mobile’ – have grown dramatically. In the U.S. alone, for example, internet advertising revenues totaled $36.6 billion in 2012, up from $7.3 billion in 2003, a nearly 20% annualized growth rate (source: IAB/PwC). In response to dramatically changing market conditions, many companies have created a new C-level office to address the digital challenge: the Chief Digital Officer. In response to this phenomenon, ChiefDigitalOfficer.net launched in 2012 to cater to this new senior executive.

“In many cases, the CDO will be the senior executive handling the fastest growing revenue streams within the business or will be the executive holding the keys to the company’s future—placing him or her squarely in line to replace the CEO.”

ChiefDigitalOfficer.net is capitalizing on these market trends by fostering a community that is free to evolve organically and in-step with the marketplace, and with precision no longer afforded by communities that have traditionally identified with the offices of the CMO, CIO, or CEO.

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CDO Forecasting & Indicators

“30% of [850] respondents report a chief digital officer (CDO) on their companies’ executive teams, a sign of the widespread awareness that these initiatives are important…”

- McKinsey Global Survey (published August 2013) “The Chief Digital Officer will prove to be the most exciting strategic role in the decade ahead, and IT leaders have the opportunity to be the leaders who will define it."

- David Willis, Vice President, Gartner “Fact: When it comes to marketing spending, analog still outstrips digital by 3:1...analog spending still rules, as confirmed by Gartner's 2013 digital marketing spending report...there's a digital disconnect in the executive ranks, a leadership vacuum created by a mismatch between expertise and authority.”

- Jake Sorofman, ‘The Rise of the Digital CMO’, The HBR Blog Network, April 2013 “Digital business and a renewed awareness of the customer experience will drive many CEO to change the executive team in 2013. While we will see more CEOs add chief customer officers (CCOs) and chief digital officers (CDOs) to executive leadership teams in 2013, I predict that the chief digital officer won’t dominate until 2015 at the earliest.”

- Nigel Fenwick, VP, Forrester, December 2012 “Inaugural Chief Digital Officer Summit Sells Out”

- Held last April in NYC, the event attracted 100+ attendees

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What’s Being Written “The Emergence of Chief Digital Officers.”

- MIT Sloan Management Review, April 2013 “Leadership is the most decisive factor for a digital program’s success or failure. Increasing C-level involvement is a positive sign, and the creation of a CDO role seems to be a leading indicator for increasing the speed of advancement.”

- Bullish on digital: McKinsey Global Survey results, Aug 2013 “The Rise of the Chief Digital Officer.”

- White paper by Russell Reynolds “For many organisations, the Chief Digital Officer is a necessity.”

- eConsultancy, July 2013 “The Rise of the Digital CMO.”

- Harvard Business Review blog network, April 2013 “CEOs Welcome Chief Digital Officers to the C-Suite?”

- Wall Street Journal / CIO Journal, April 2013

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The CDO.net Property

•  Soft-launched in September 2012

•  Employing a “curate” strategy while ramping up

•  New, original content is driven by “5 Questions With…” interview series

•  Successful ‘Executive Roundtable’ event held in Boston (Oct 2013)

•  New, full-time editorial hires planned for 2014

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The Marketplace

There are few direct competitors that focus specifically on the office of the Chief Digital Officer, but many indirect competitors with a CMO-, CIO-, or CxO-centric perspective.

•  CDO Summit: the closest ‘direct’ compe@tor •  CMO.com: owned by Adobe; well-‐managed and formidable, but indirect and biased •  CIO.com: indirect compe@tor, but is forced to pursue the CDO space, as it bisects the CMO and CIO offices •  The Forrester Blog for CMOs: a thought leadership plaQorm for Forrester; this firm has been aggressive (as Gartner has) in defining the emerging “digital” sector that combines IT and marke@ng, which is the focus of the Chief Digital Officer

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The Team

Our management and advisory team includes individuals with considerable experience and reach in the digital marketing and media/event industries. TIM BOURGEOIS (Founder, Executive Editor) Partner at East Coast Catalyst, a digital strategy consulting firm in Boston. 15 years in the digital industry, most recently as founder/CEO of Pixel Bridge, an interactive agency that was acquired in 2009. Previously held positions at Kennedy Information and IDC. JEN SIMONSON (General Manager) Jen has been with ChiefDigitalOfficer.net since its inception in 2012, and today manages a variety of CDO.net’s operation, including the CDO.net digital infrastructure and the event management business. RD WHITNEY (Advisor) Executive Director, IOFM, at Diversified Business Communications. Previously held senior positions at Greenhaven Partners, Institute of Finance & Management, and Tarsus Group. Globally-recognized expert in the event management and publishing industry.

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