chief data & analytics week, europe - kristina hännikäinen, aller media
TRANSCRIPT
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”Data refinery is a data monetization platform”
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Data Refinery’s technology heart
Advanced developmentpartners
Globally scalabletechnology
Most accurate and qualitativedata sources
Data monetizing and visualizationSelf-service
GDPR compliancetechnology
| @DataRefineryGlo | #Datarefinery
Datarefinery.global
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1. Companies who want to improve their business with data;
What do they need?
• Secure place to enrich the data and get it back as actionable insight
• Possible to get consultation about their data quality and customer insights
• Advice what data is valuable in their business need
What does data monetization mean?
2. Companies who want to directly monetize their data and online inventory;
What do they need?
• Secure place and expertise where from to sell the data with best productization and price
• Easily accessible sales channels & possibility to get full service
• Easily get their online inventory monetized, with no extra effort
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Automated platform business model
Technology platform(monetization & visualization)
Self service productization
Core functionalities
Development with help of subcontractors; IT, I&A, Futurice, BDP
Skalable technology set; Leiki, DFP, DAP, Nugg.ad, Snowplow
Online inventory monetization Ad tag(Internationally scalable)
Online behavioral collection and visualization tag (Internationally scalable)
CRM analyze and visualization
Companies who want to improve their business with dataCompanies who want to directly monetize their data and online inventory
Two main customer segment
Online data Commercialization Online inventory Monetization
Core products
Customer data Visualization Data Utilization in any business
Data sources; CRM, Online behavior, GEO, Weather, segments
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Online inventory monetization
Programmatic
Aller media
BANNER
B2B
BANNER
Data Refinery media partners
DATA
DATA
Data Refinery DFP Campaign & Yield Management
BANNER OPTIMIZED AD TAG
OPTIMIZED AD TAG
Ad Networks
Data Refinery network partners
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Online data monetization
Data Refinery media partners
Data Refinery GDPR proved DMP for data monetization
DATA
Online data for sale in programmatic channels
Online data channels
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Online: Campaign reporting
• Ad campaigns are sold with “result guarantees”
• Extranet reporting solution will enable customer to follow campaign performance
• In the future they can buy more impressions etc. via the same view
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Data Refinery Insights
• The customer will get an extranet dashboard view to their website and user analytics
• The MVP level dashboard is presented here
• Further development include customer segment use, automatic segmentation visualization via heatmaps, etc.
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Exploring different data sources foractionable marketing activies
- Online, offline
- Marketing permissions
- Reach in different channels
Benchmarking against your own data,
weeding and profiling
Exploring Refinery and own data data
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• Save in setting up costs:
• DMP selection and set-up
• Maintenance for products, data and target groups, development, productization, sales and commercialisation
• Maintenance of sales channels (e.g. Google DBM and Adform)
• Training personnel and recruiting
• Building commercial partnerships, solving discrepancy issues and yield knowledge
• Low barriers to entry and cost to start your own databusiness
• Contact us if you want to hear more!
Ready to go solution
| @DataRefineryGlo | #Datarefinery
Datarefinery.global
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