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Chicken Fried Steak Day Festival & Fundraiser Benefiting The Dallas Stars Foundation By Norma’s Cafe and Friends

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Chicken Fried

Steak Day

Festival &

Fundraiser Benefiting

The Dallas Stars

Foundation By Norma’s Cafe and Friends

Texas Chicken Fried Steak Day

Wednesday October 23rd, 2019

6pm to 10pm

3015 at Trinity Grove

Norma’s Cafe and the Dallas Stars Foundation are excited to present the 5th annual Texas Chicken Fried

Steak Day Fundraiser. For the past 4 years, we have held an exclusive bus tour to raise funds for Dallas

charities, raising over $55,000. For our 5th celebration, we’d like to invite Dallas Stars fans, Chicken Fried

Steak aficionados and the general public to partake in the fun!

We are excited to partner again with the Dallas Stars Foundation for the 3rd year and raise money for a

multitude of community programs that they support so generously. We’d like to invite you to join us as

we support Dallas Fort Worth with a fun and exciting new event. This is a unique opportunity to align

with the Dallas Stars and the Dallas Stars Foundation while reaching out to a wide audience through

marketing, public relations and the actual event!

Event Description:

Come one, come all to the first Texas Chicken Fried Steak Day Festival! This fundraising event will be held at 3015 at Trinity Groves in South Dallas. The 7,000 sq ft open floor plan will enable the space to

throw the greatest Chicken Fried Steak festival DFW (or the world) has ever seen.

Guests will be greeted with valet and a Texas Longhorn photo-op. Once they have walked in, we’ll have a live band performing and a silent auction kicking off. Situated around the perimeter, Stars fans will find

10 different Chicken Fried Steak and Texas Themed Food Stations. For those that want to wet their

whistle, there will be 2 bars on either end of the venue.

We’re planning everything down to the last detail; we just need your help to pull it all off. Your generous

contribution will help fund the event as well as provide the needed supplies to keep the party going with

the ultimate goal of raising the most amount of funds for the Dallas Stars Foundation!

o 300+ Attendees

o 10 Chicken Fried Steak & Texas Themed

Food Stations

o 2 Bars

o 1 Stage with Live Music

o 1 Silent and Live Auction

= A lot of fun(draising)

Sponsorships:

Norma’s Right Wing aka the Presenting Sponsor: $15,000 (1) As the presenting sponsor, you will have your brand included in all aspects.

• Naming Rights for the event

• Enjoy the same press rights and exclusivity as Norma’s Cafe

• 10’ Banner at event as a Presenting Sponsor

• Inclusion on Step and Repeat Wall

• Logo played on slideshow throughout event

• Opportunity for Sponsor to greet all guests at 7pm

• 10 VIP Tickets; 10 GA Tickets

• Inclusion of logo on all event and marketing materials including but not limited to:

o All Paid and Organic Ads

o Social Media

o Press Release

o Ticket Website

o Event Page

o Flyers

o Table Tents

o Press Inquiries

• Suite at the Stars Game of your choice*

Buy a “Star” aka Live and Silent Auction Sponsor: $7,500 (1)

• Naming rights for the Live and Silent Auctions

• Exclusive Signage In Auction Area

• Opportunity for Sponsor to introduce Marty Turco for the Live Auction

• Inclusion on Step and Repeat Wall

• Logo played on slideshow throughout event

• 4 VIP Tickets; 6 GA Tickets

• Inclusion of logo on all event and marketing materials including but not limited to:

o Majority of Paid and Organic Ads

o Social Media

o Press Release

o Event Page

o Flyers

o Table Tents

o Press Inquiries

• 4 Plaza Level Tickets to the Stars Game of your choice*

Home Arena aka Venue Sponsor: $5,000 (1) SOLD!!!

• Official Venue Sponsor

• Opportunity for Sponsor to speak at the end of the event to thank everyone for

coming

• Logo played on slideshow throughout event

• Inclusion of logo on all event and marketing materials including but not limited to:

o Majority of Paid and Organic Ads

o Social Media

o Press Release

o Event Page

o Flyers

o Table Tents

o Press Inquiries

• 4 Plaza Level tickets to a Stars Game

Hockey Announcer aka Stage and Music Sponsor: $5,000 (1)

• Official Stage and Music Sponsor

• Opportunity for Sponsor to greet VIP Guests at 6pm and introduce the band

• 4 VIP; 6 GA Tickets

• Logo played on slideshow throughout event

• Inclusion of logo on all event and marketing materials including but not limited to:

o Majority of Paid and Organic Ads

o Social Media

o Press Release

o Event Page

o Flyers

o Table Tents

o Press Inquiries

• 4 Plaza Level tickets to a Stars Game

Star Juice aka Beverage Sponsor: $2,500 (4+)

• Official Beverage Sponsor Opportunity

o Spirits and Beer

o Soda and Water

• Exclusive Signage over Beverage Station/Bar

• Logo played on slideshow throughout event

• 4 VIP; 6 GA Tickets

• Inclusion of logo on all event and marketing materials including but not limited to:

o Majority of Paid and Organic Ads

o Social Media

o Press Release

o Event Page

o Flyers

o Table Tents

o Press Inquiries

• 4 Plaza Level tickets to a Stars Game

Game Time Grub aka Food Sponsor: $1,000 (10; 5 Left)

• Official Food Sponsor; Limited to 10

• Exclusive Signage over Food Station

• Logo played on slideshow throughout event

• 4 VIP; 6 GA Tickets

• Inclusion of logo on all event and marketing materials including but not limited to:

o Majority of Paid and Organic Ads

o Social Media

o Press Release

o Event Page

o Flyers

o Table Tents

o Press Inquiries

• 4 Plaza Level tickets to a Stars Game

Stars Fan Sponsor: $250

• 2 GA Tickets

• 2 Tickets to a Stars Game

• Listed as a Supporting Sponsor

Event Sponsorship Contract:

I, ______________________, (Company Representative) hereby approve

_______________________ (Company Name) sponsorship at the

_______________________ (Sponsorship Level) at the price of $ __________________ to be

paid to Norma’s Cafe by October 1st, 2019 . All funds will be used towards the Texas

Chicken Fried Steak Day Festival and Fundraiser on Wednesday, October 23rd, 2019 and

the final donation for the Dallas Stars Foundation.

Sponsor Signature: _______________________ Date: _______________

Event Host Signature: ________________________ Date: _______________