chickasaw nation wic nwa 09 presentation 2
DESCRIPTION
Afternoon How-To session for starting a MOMcircle.TRANSCRIPT
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Welcome
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Video
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Destination: MOMcircle
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• Setting up a conference call
• Promoting your MOMcircle
• Recruiting / Inviting moms
• Discussion Guides
• Facilitating Connection Calls
• Simple evaluation to stay on track
• Support via phone and web
Mapping Your Journey
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• Easy at InstantConference.com
• No sales pitch or hidden fees
• 7¢ per minute
• Recording is easy
• Late-comer lockout
Conference Calls
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Promotion
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• Pedometer with direct phone number
• T-shirts
• Telling Friends / Word of Mouth
• Round MOMcircle cards
• Video loops in clinics
MOMcircle Promotion
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• Hip design
• NO reference to WIC
• Something the moms would like
Special T-shirts
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• Includes all contact info
• Brief description of MOMcircle
• Info on how to join
• Unique shape to get attention
MOMcircle Cards
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• Pedometer with direct phone number
• Greeting message for MOMcircle
Pedometer
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Video
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• Licensed Core Health step tracker
• Funded to create custom step tracker
• Testimonies / Recipes / Blogs
• ROAR Creative - consultant
MOMcircle Website
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• Best way to get message out
• How did you hear about us?
• Pilot study showed power of WOM
• 73% of moms told someone else
• Personal invitation
Word of Mouth
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• Community-wide launch• Post signs in public places:
• Walmart• Laundromats• Libraries• Daycare facilities
• Create community buzz• Lots of moms out there
What’s Next?
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Who’s In?
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• Moms know if you’re “selling”
• WIC training
• Fully understand MOMcircle
Be Real and Inviting
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Training You to Talk
Facilitator needs to know
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Training You to Talk
Get moms involved inthe first five minutes
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Training You to Talk
Know when to be quietas a facilitator
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Training You to Talk
Start with emotions
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Training You to Talk
Trust the group andtheir ability to
support each other
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Training You to Talk
Authenticity...Be real with
tears and laughter
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What If?Off Topic
MisinformationQuestions
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Staying On Track
• 90% on track
• Discussion guide makes it easy
• Real-life issues
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February 10, 2009February 10, 2009
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groupssmall
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• Telephone survey
• Listen to client (consumer) feedback
• List strengths and stretches
Measure Your Success
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• 4 calls with Pam and Connie
• Any interest?
• Encourage and Support
Conference Call Training
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Video
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Q&A