Chetan BhirudRaza Mohammad

Abinash Sahoo

Online Marketing Giant

OUTLINEBUSINESS BACKGROUND

BUSINESS NEED

FACT AND DIMENSIONS

FACT TABLE

DIMENSION TABLE

HIERARCHIES

STAR SCHEMA

BUSINESS BACKGROUND

Some Amazon facts are

The Amazon Warehouse has store houses as big as Five Football Grounds.

Amazon has online markets in 16 Countries. Kindle is the highest sold product on Amazon. With Kindle Fire

newly launched on market.Revenue: US$ 74.45 Billion (2013)The website is available in 9 Languages.

BUSINESS NEED

• Help executive staff to see detailed information about:

• What type of Customers to target based on AgeGroup and Gender

• Most popular products in the Business

• Which Products are being sold the most based on the Location.

• Day based, Monthly , Quarterly and Yearly usage reports based on Product/Sales.

FACTS AND DIMENSIONSDIMENSIONS:

• PRODUCT

• CUSTOMER

• WAREHOUSE

• SHIPPER

• TIME

AMAZON FACTS:

• SALES

•

QUANTITY

• AMAZON FACT TABLE

• Sales_ID(PK)

• Prod_ID

• Shipper_ID

• WH_ID

• Time_ID

• Quantity

• SalesAmount (Based on Qty and Price)

• ShippedDate

• DeliveryDate

• ShippingTime(Per Order)

• AverageShippingTime(On Total)

FACT TABLE

DIMENSIONS TABLEPRODUCT TABLE

• Prod_ID

• Prod_Name

• Prod_Brand

• Prod_Category

• Prod_Price

LOCATION TABLE

• LOC_ID

• LOC_Area

• City

• State

• Region

CUSTOMER TABLE

• Cust_ID

• Cust_Gender

• Cust_AgeGroup

• Cust_City

• Cust_State

• Cust_Region

TIME TABLE

• Time_ID

• Time_Day

• Time_Year

• Time_Quarter

• Time_Month

SHIPPER TABLE

• Shipper_ID

• Shipper_Name

• Shipper_Area

• Shipper_City

• Shipper_State

• Shipper_Region

PRODUCT HIERARCHY

Amazon Products

BooksBooks

Harry Potter

Two States

Home Appliances

Home Appliances SportsSportsComputersComputersClothingClothing

Shoes

FootBall

Tennis

Mouse

Keyboard

Jacket

Sweater

Hoddies

Oven

Mixer

VaccumCleaner

TubeLights

Categories

Maths 101

Product Hierarchy can be categorized as:

• Category

• Sub-Category

• Products

LOCATION HIERARCHY

Location Hierarchy can be categorized on the basis:

• Region

• State

• City

• Area

CUSTOMER DIMENSION

Customer Hierarchy can be categorized as:

• Gender (Male, Female)

• AgeGroup

SHIPPER HIERARCHY

Shipper Hierarchy Region wise:

• Region

• State

• City

• Area

TIME HIERARCHY

Time Hierarchy can be categorized as:

• Day

• Month

• Quarter

• Year

• QUARTER VALUESQUARTER I

• JANUARY• FEBRUARY• MARCH

QUARTER II• APRIL • MAY• JUNE

QUARTER III• JULY• AUGUST• SEPTEMBER

QUARTER IV• OCTOBER• NOVEMBER• DECEMBER

STAR SCHEMA

REFERENCES

• HTTP://WWW.PINTEREST.COM/PIN/425590233512070888/

• HTTP://WWW.ACEGROUP.COM/US-EN/CONTACT-US/REGION-TO-STATE-MAPPING.ASPX

• HTTP://WWW.AMAZON.COM

THANK YOU• ANY QUERIES? ……