checking a startup idea
DESCRIPTION
spme pattern analysis of academic startup ideas before going in search of fundingTRANSCRIPT
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Le componenti di uno spin off accademico
Checking a new Checking a new ssttaarrttuupp idea idea
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Technology transfer strategist from 2005
Lino Giusti Lino Giusti
Supported the business modeling /launch of 11 academic spin off/start up projects
Supporting patenting and licensing of unitn inventions
Managing Intellectual property /software
Fundraising for applied research and spinoff/startups
Research and Technology transfer support DivisionResearch and Technology transfer support DivisionTrento UniversityTrento University
Staff member of the Research and Technology transfer support Division
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DefinitionDefinition
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1.082 active spin offs in 2012
ItalyItaly
≈ 100 newborn every year
patronized by university regulations
linked with research project and public funding
researchers and universities may be shareholders
low enterprise mortality
mostly based in Northern Italy
Source: Rapporto Netval 2013
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Regions Start upsLOMBARDIA 207EMILIA-ROMAGNA 120VENETO 106PIEMONTE 104LAZIO 102TOSCANA 86MARCHE 51TRENTINO-ALTO ADIGE 51FRIULI-VENEZIA GIULIA 47CAMPANIA 43SARDEGNA 30SICILIA 27PUGLIA 25LIGURIA 23CALABRIA 16ABRUZZO 13UMBRIA 9BASILICATA 7MOLISE 7VALLE D'AOSTA 4
ITALIA 1078
43 in Trentino43 in Trentino
18 in Trento18 in Trento
10 in Rovereto10 in Rovereto
August 2013
Start up innovativeStart up innovative
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407 enterprises
3° place in EU after DE and UK
1°area oncology
Source: Rapporto Ernst Young sulle biotecnologie in Italia
Biotech enterprises in Italy, 2012Biotech enterprises in Italy, 2012
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Technological innovationTechnological innovation
Research results
Phd theses
Theses
Prototypes
Software
Inventions
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PatentPatent
University patent regulations
New materials, medicine, mechanics, physics, chemistry…
Involvement of enterprises as customers/competitors
Long term perspective: 10-20 years
Novelty, inventive step and industriality
Useful in negotiating with VC
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CopyrightCopyright
Proprietary software licenses
Open source software licences
Copyleft software licences (GPL)
Appliable to software
Protect the form
Compatible with patenting
Compatible with trade secret
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Trade secretTrade secret
Linked to people
Can be paired with patenting
Makes the separation between researchers and enterprise difficult
Enforced through confidentiality agreements
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TeamTeam
Personnel devoted entirely to the enterprise
Entrepreneurial experience/education
Technical experience/education
People who can focus on enterprise’s bootstrap for 1-2 years
Network in the market sector
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ResearchersResearchers
The enterprise’s bootstrap slows the academic career
Less publications
Less research projects
Potential conflict of interest
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Youngs with specialistic competencesYoungs with specialistic competences
Availability to change job
Risk seeking attitude
Similar work ethic
Team spirit
Possibility to skip salary temporarely
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Business planningBusiness planning
"a startup is a company that is confused "a startup is a company that is confused about: about: •what its product iswhat its product is•who its customers arewho its customers are•how to make money. how to make money. As soon as it figures out all 3 things, it As soon as it figures out all 3 things, it ceases to be a startup and then ceases to be a startup and then becomes a real business. Except most becomes a real business. Except most times, that doesn’t happen". times, that doesn’t happen".
Dave McClureDave McClure
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MarketMarket
How much people spend for a similar service/product?
Is the market growing?
There’s space for a new product?
Blu or red ocean strategy?
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Products and servicesProducts and services
IP Company
Open source platform & services
Proprietary hardware and software technology
Social innovation
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CompetitorsCompetitors
Benchmark for product development
No competitors no market
Patent database search
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CustomersCustomers
Customers are more important then products
Speak with customers as soon as possible
Developing a product without having already a client is a very risky investment
If possible involve customers in product definition through an MVP
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