SILICON IT HUB

7 Business Advantages of Responsive Web Design

What is Responsive Web Design?

Responsive design is a web design and development technique that creates a site or system that reacts to the size of a user’s screen. Responsive design will optimize a user’s browsing experience by creating a flexible and responsive web page, optimized for the device that is accessing it.

1.INCREASING YOUR REACH TO TABLET AND MOBILE AUDIENCES

Increasing use of the internet and proliferation of web applications on tablet and mobile devices has been the driving force behind this development.

Traditionally users would be re-directed to a device specific site (e.g. mobile) , but responsive design means one site can be implemented across devices.

2.INCREASE SALES AND CONVERSION RATES

Another benefit of responsive design is that the user has an improved site experience as there is no need for redirection, use of Cascaded Style Sheets (CSS) across devices and unified design approach will also create a consistent look and feel.

Consistent user experience will have a positive impact on your conversion rates as people are familiar with navigation and site or system use across devices.

Responsive design removes some of the barriers that having multiple sites can present, i.e. in functionality, performance and consistent look and feel.

3.CONSOLIDATE YOUR ANALYTICS AND REPORTING

A single responsive site means that you no longer have to track user journeys, conversion paths, funnels and redirections between your sites.

Site analytics tools like Google Analytics are now optimized to handle multiple devices and responsive reporting.

All of your tracking and analytics will continue to function and be condensed into a single report, allowing for easier monitoring and analysis.

4.INCREASE YOUR VISIBILITY IN SEARCH ENGINES

Responsive Design means you can manage one website with a single set of hypertext links; therefore reducing the time spent maintaining your site.

SEO campaigns can be time consuming and costly, but by creating a responsive site, all of your efforts can be focused on a single site, with unified strategy and tactics across devices.

This allows you to focus on link outreach with a consolidated Search Engine Optimization (SEO) strategy.

5.SAVE TIME AND COST ON MOBILE DEVELOPMENT

A primary benefit of adopting a responsive design is that it takes less time than creating an additional stand-alone mobile site, which has been the traditional approach.

Testing across a number of websites also increases your development, support and maintenance overhead. As styles are re-used and optimized by device standardized testing methodologies can also be used.

6.SAVE TIME AND COST ON SITE MANAGEMENT

Clients will also find it much easier and less time consuming to manage and maintain a single site, with much less content to manage.

Business logic can be applied such that the overall multi-device experience can be significantly enhanced within a single administration, like Blaze CMS.

Additionally a single administrative interface can easily be optimized, using layout and workflow tools to manage the correct content, or site templates that are being used for different devices.

7.ENHANCE USER'S OFFLINE BROWSING EXPERIENCE

Email newsletters, and content contained in hybrid HTML5 web applications will increasingly be consumed on the move and in the absence of an internet connection.