check list for sustainability

8/9/2019 Check List for Sustainability

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A checklist

issue 11/July 2009

YOUR PATHFINDER INTO THE FUTURE

David Report

for sustainability


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Foreword

This new issue o David Report presents an importantsubject in a somewhat laid back ashion. You may sayconcise instead o long and elaborate. We will not pro-vide all o the answers, but we will on the other hand aska lot o questions and present thoughtul quotes and bestpractise examples. According to us, asking questions isone o the most important ways to acquire knowledge.

The task this time is to present a checklist or sustainabi-lity. Regular David Report readers will probably recognizethe seven steps o the checklist in this issue. Its based onthe Sustainable Wheel, a holistic vision o sustainable de-sign developed by the knowledge company Designboost.As you also may remember the Sustainable Wheel wasthe base or issue no 8 o David Report.

Some ashionistas may say that some o our examples are

not brand new. We say - its on purpose. There are othersolutions than newness when it comes to sustainability.You will be able to read a lot more about this in our nextDavid Report issue this all. Stay tuned.

Welcome to another issue o David Report, and have anice summer!

Our keynote

You have to do right. Today consumers demand trans-parency; Where has this product come rom, what is itdoing to me now and where is it going to?

Sustainabilityis not about doing nothing.

Sustainable design is a success actor that creates att-raction and adds new communicative possibilities or abrand. Which means: sustainable design is not only anidealistic matter, it could also result in new and protablesales. But stay away rom the green-washing, you have toplay the cards correctly and credible.

The questions is - how do a company best conceptualizesustainable design? Or maybe we should not conceptua-lize it at all?

One thing is clear - sustainable design doesnt have to beboring nor ugly any longer.

You will be able to check out some careully picked ex-amples urther on in this report and some relevant ques-tions we have to ask ourselves

WOULDNT WE ALWAYS HAVETO EXTEND SUSTAINABILITYBEYOND MATERIALS?

Gratti in Milan

What will endure

is what is uniquelyhuman- Jennifer Leonard


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IS SUSTAINABLE

DESIGN JUST

AN

EXCUSE FOR

MORE

CONSUMPTION?

Display at Bo kitchens


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MUSTNT WE

MAKESUSTAINABILITY

INCLUSIVERATHER THAN

EXCLUSIVE?


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We must have more holistic approach to sustainability to

avoid sustaining the unsustainable - Kristina Brjesson.

From the Senseware exhibition during Milan Design Week

DOYOU HAVE AHOLISTIC VIEW?


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Lets continue to the seven steps of the

checklist

or

the seven spokes of the Sustainable Wheel,

as Designboost would call it.

ENVIRONMENTAL

INFLUENCE

INNOVATIVE DEVELOPMENT

AFFECTIVITY

AESTHETICS

MULTI QUALITY

AUTHENTICITY

COMPATIBILITY


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ENVIRONMENTALINFLUENCEKeywords: responsible, healthy, resource-economic

- Which material resources do we use directly or indirec-tly (or example, does our product consume too much en-ergy when in use)?

- What waste do we produce directly or indirectly (or ex-ample, recycling o our product is costly; reuse is compli-cated as it demands transport or substantial deconstruc-tion)?

- Is a sustainable product a product that is benecial toboth society and environment?

Fashion brand Noir Illuminati

Organic


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Reusable bag by Claesson Koivisto Rune or Stockholm City Mission

ENVIRONMENTAL INFLUENCE - responsible, healthy, resource-economic

ReMade


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Cradletocradle

Biogradable pressed grass tableware by Tom Dixon

Artek pavillion o recycled paper by Shigeru Ban


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Chest o drawers You cant lay down your memoryand Rag Chair, both by Tejo Remy

2nd hand shop

ReUse



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Chair Parapu by Claesson Koivisto Rune, made inDuraPulp - a ully compostable new paper productcreated in the PulpLab

Biogradable


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- Is your product merely innovative or does it contribute todevelopment; an improvement o our lives?

- How can we break innovation barriers sustainable de-velopment?

- Do you preer evolution or revolution as a method orcreating better sustainable design and, consequently, amore durable society?

- Is transormation a version o innovation - i.e user-cente-red design?

INNOVATIVEDEVELOPMENTKeywords: dynamic, out-of-the-box, differentiation

Tide Mark o man made debris by Stuart Haygarth

ReMix


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INNOVATIVE DEVELOPMENT - dynamic, out-of-the-box, differentiation

Creativity

Example o a creative reuse o IKEA urniture rom the IKEA Hacker website

Bus Rapid Transit system by Jaime Lerner in Curitiba, Brasilia


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The Black Google webpage during Earth Hour 2008.


Paperwood chair o recycled paper and wood by Drill design

Change


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Sympathy

Mobility or Each One - an aordable and highly eec-tive prosthetic or those injured by mines.

Peepoo is a personal single use toilet by Peepooplethat will change the lives or billions o people.


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Surprise

Tide Chandelier o plastic debris by Stuart Haygarth


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- Why do we keep certain things and throw others awaywithout a second thought?

- Emotions make us buy, whilst eelings make us keep.How can a product get a meaning; tell a story which goesbeyond temporary liestyles and makes us associate andrecognise?

- How do we design and inspire people to love their

objects over a lietime?

- What meaning have: recycling, durable materials, envi-ronmentally riendly production and use, i the consumersdont discover, understand and care or the product, i.e.,they are disregarded while still unctioning?

Keywords: emotion - engagement, feeling - attachment

AFFECTIVITY

Love

Old teddybear


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AFFECTIVITY - emotion - engagement, feeling - attachment

Rosebud

Childhood plate


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A personal braceletRarity


Richard Ginori @ Taste Lounge exhibition at Milan DesginWeek 2009 by architect and designer Paola Navone.


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MemoryBrio train

Child scar with stain


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Reference

Kurbits pattern by Mattias Norstrm o Moustasche ape


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- Have we realised that the aesthetic is about immediatebut also lasting appeal?

- Do we conuse aesthetics with beauty? Are we awarethat beauty is something negotiated and what is judgedas beautiul one day might not be the next?

- Is aesthetics as opposed to beauty less related to li-estyle and culture?

- What makes an object truly age with grace?

Keywords: timelessness, harmony, value

AESTHETICS

Beethoven

Faceted


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AESTHETICS- timelessness, harmony, value

Essential

Guernica by Pablo Picasso

David by Michelangelo


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Ernest Hemingway

Grace



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Iconic

Omega Speedmaster

Kelly bag by Herms


The Egg chair by Arne Jacobsen


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Drinking glasses by Jasper Morrison or Alessi


Honest

Audio 1 Kompaktanlage by Dieter Rams


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Low-voicePaper clip

Ultra silencer by Pia Walln or Electrolux


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- Do we recognise that quality is a multi capacity?

- Have we tried to speciy our products capacity beyondthe most obvious; material quality and physical unctio-nality?

- Have we recognised quality as lasting meaning and ap-peal and considered i our product makes sense: is mea-ningul or appears merely strange: new and cool?

- Whatever we produce it pollutes our environment in

one way or the other, can we then aord to buy cheapthings?

- Whats your personal opinion o the Gucci amily slo-gan: Quality is remembered long ater the price is or-gotten?

- How can the use o multi quality make objects surviveyear ater year and be inherited by the generations tocome?

Keywords: experiental, multi capacity, value

MULTI QUALITY

Foldable bike by Biomega

Flexible


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MULTI QUALITY - experiental, multi capacity, value

Individual

Urban bicycle helmets rom Danish company Yakkay


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Concrete pavillions by Snhetta at Kivik Art CentreSensorial


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Companion

Novel The Catcher in the Rye by J. D. Salinger


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A good example o sustainable city development - Vstra Hamnen in Malm


Holistic


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Fabrics at Rossana Orlandi in Milan

Keywords: identity, narrative, ritual

AUTHENTICITY

Patina

- Is an authentic product an object which is true to itsmeaning and its unction?

-How can we use the knowledge and authenticity romhandicrat and local heritage in a global industrial con-text?

- An object without history is ction and an object whichhas not moved on rom history is retrospective. An authen-tic product could be seen as a mix o the two. What is

your product?

- How do we create authentic experiences that has mea-ning and value and a strong sense o cultural identity?

- Will uture consumers see a Swedish designed but Chi-nese produced Orreors glass vase as Swedish?


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AUTHENTICITY - identity, narrative, ritual

HeritageRobe rom KR LT Studio, a conceptual design studio based in Lithuania

Midsommartrdet Maja by Vanja Djanie or Svensk Sljd


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Storytelling


Martin Margiela show at Milan Design Week 2009


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Genuine


The Olde Bell Inn - a remake o a classic British inn by Ilse Craword


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Fantasy


Lego bricks


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Keywords: sharing, interdisciplinary, seamless

COMPATIBILITY

- What is at stake i we make our product compatible withthat o our competitor? Is it a long term negative, a shortterm or no negative at all? Is an eventual negative moreabout prestige and image than real losses? Is compatibi-lity not a true sustainable action?

- How can we make new products connect?

- How can we better create joint platorms (designers,materials, technology etc)?

- How can we connect history with the present and theuture?

- Isnt compatibility also about supporting human to hu-man relationships.

Social

One billion downloads o Apple apps in just nine months

Sharing design knowledge atDesignboost annual key event


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COMPATIBILITY - sharing, interdisciplinary, seamless

Intersectional

Swedish brand Poc combinds protection and design at the highest level


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HumanisticCollaboration between Apple and Nike

Art at skateboard arena Stapelbdds-parken in Malm


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Connecting

Old cups as lamps connects the pastwith the uture in a smart way


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Interaction

Absolut Choir by Teenage Engineering which enabled people to interact with the machines via the web


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This issue

Editor-in-chief:David Carlson

Co-writer

Kristina Brjesson

Some quotes and questions are taken romDesignBoost annual key event.

About David Report Bulletin

The David Report bulletin covers the intersection o de-sign, culture and business lie with a creative and huma-nistic approach. By challenging conventional thinking weare always trying to make a dierence.

About David Carlson

Having worked with design as a competitive advantageor twenty years David Carlson is renowned or his know-ledge o strategies in design, communication and branddevelopment.

About Kristina Brjesson

A PhD in Design Theory and a MA in Communication arematching Kristina Brjessons 30 years o experience inmanagement, communication and strategic development.She is currently also a Research Associate at Central

Saint Martins College in London.

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Disclaimer

Everything written in David Report is ree to use, butplease say who mentioned it rst. However, all and eve-rything is at your own risk. David Report has no responsi-bility or what, how, when etc. something in the report isused and/or actions surrounded.

We hope that you ound the examples that visualized ourchecklist interesting. We do also hope that our questionsmade you refect on the complexity o sustainability.

As we mentioned earlier - its important to always have

an holistic approach to sustainability. Otherwise it wontanswer its purpose. The recent ailure with ethanol uelis one good example. Something a lot o people thoughtwas a great substitute or gasoline is now heavily ques-tioned.

Our wind-up

Or look at energy ecient houses. Advanced techno-logy controls the indoor climate; temperature, ventilation,light etc. The problem is that we humans react negativelywhen we are not in charge o our own comort. Couldthese houses at all be reerred to as sustainable when

users are likely to interere with the system in an eort tomake it suit themselves? Sometimes these systems evenhave to be removed because we dont want to live andwork at a place that doesnt respects us as individualswith dierent needs.

What is sustainability to you?

about:David Report


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BREAK

THE

RULES?

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