PHYSICAL SERVERSLOAD BALANCINGDATABASE BINDINGSRESTful APIROUTINGMIDDLEWAREAPP SECURITYAPP BUSINESS LOGICNETWORKINGCACHINGDATA MODELSUSER SESSIONSSOCIALPUSH NOTIFICATIONSFILESUI BINDINGS

PHYSICAL SERVERSLOAD BALANCINGDATABASE BINDINGSRESTful APIROUTINGMIDDLEWAREAPP SECURITYAPP BUSINESS LOGICNETWORKINGCACHINGDATA MODELSUSER SESSIONSSOCIALPUSH NOTIFICATIONSFILESUI BINDINGSYOUR APP

PARSE

YOUR APP

Parse Core Parse Push Parse Analytics

Parse Core

Your data in the cloud

Title

Time

TrackKey Value

title “Getting Started with Parse

track “Track 1”

time September 5, 2013 12:45 PM +0700

Talk

Parse Data

talk.saveInBackground();

talk.put(“title”, “Getting Started with Parse”);!talk.put(“track”, “Track 1”);!talk.put(“time”, talkDate); // Date

ParseObject talk = new ParseObject(”Talk”);

Key Value

title “Getting Started with Parse

track “Track 1”

time September 5, 2013 12:45 PM +0700

Talk

Creating and Saving an Object

ParseQuery<ParseObject> query = ParseQuery.getQuery(”Talk”);

query.findInBackground(new FindCallback<ParseObject>(){! public void done(List<ParseObject> talkList, ParseException e) {!

if (e == null) {! // We have a list of all the Basic track talks! } else {! // Something went wrong; check the ParseException! }! }

}

// Find only the talks that are in the Basic track!query.whereEqualTo(”track”,”basic”);

Getting a List of Objects

byte[] data = myPhotoObject.toByteArray();ParseFile image = new ParseFile(”Parse-2.jpg”, data);!image.saveInBackground();

ParseObject picture = new ParseObject(”Picture”);!picture.put(“title”, “Red Hot Chili Peppers concert”);!picture.put(“image”, image);!picture.saveInBackground();

Saving Files

Easy User ManagementParse Social

•ParseUsers make it simple to:• Sign up

• Log in

• Manage user session with “currentUser”

• Create Roles in your app

• Improve app security with ACLs

• Integrate with Facebook and Twitter

ParseUser.logInInBackground( “janedoe”, ! “mypassword123”, new LogInCallback() {! public void done(ParseUser user, ParseException e) {! if (user != null) {! // The user is logged in! } else {! // Something went wrong; check the ParseException! }! }!});

Sign up

Log in

ParseUserParseUser user = new ParseUser();!user.setUsername(“janedoe”);!user.setPassword(“mypassword123”);!user.setEmail(“janedoe@fb.com”);!user.signUpInBackground();

ParseTwitterUtils.link(user, this, new SaveCallback() {! @Override! public void done(ParseException e) {! if (ParseTwitterUtils.isLinked(user)) {!

// The user added their Twitter account! }! }!};

Twitter :(

Link to Social NetworksParseFacebookUtils.link(user, this, new SaveCallback() {! @Override! public void done(ParseException e) {! if (ParseFacebookUtils.isLinked(user)) {!

// The user added their Facebook account! }! }!};

Facebook

•Background Jobs

•For long running jobs

•Can be scheduled

Run custom app code in the Parse CloudCloud Code

•Running Code when Objects are Saved or Deleted

•Cloud functions & custom webhooks

A Simple Background JobParse.Cloud.job(“userMigration”, function (request, status) {! // Set up to modify user data    Parse.Cloud.useMasterKey();! // Query for all users! var query = new Parse.Query(Parse.User);! query.each(function(user) {! // Set and save the change! user.set(“plan”, request.params.plan);! return user.save();    }).then(function() {! // Set the job’s success status! status.success(“Migration completed successfully.”);    }, function(error) {      // Set the job’s error status      status.error(“Uh oh, something went wrong.”);    }); });

Integrate with virtually any third-party service

•Parse Image Module• Resize, crop, scale

• Change image format

•User Session Module• For server-side apps

• Manage user session across pages

Cloud Modules

•Send text messages, emails, or accept payments

•Connect to services with Parse.Cloud.httpRequest

Parse Local Datastore

Parse Push

ParseInstallation.getCurrentInstallation().saveInBackground();

• Pushes are sent to Installations

•1 device + 1 install of your app = 1 Installation

• Add relationships to objects of interest, e.g. current User

Push NotificationsInstallations

ParsePush push = new ParsePush();!push.setChannel(“Giants”);!push.setMessage(“The game starts in 5!”);!push.sendInBackground();

Push to a ChannelSubscribe users by interest or category

Find users who match particular criteriaPush to a Query

ParseQuery pushQuery = ParseInstallation.getQuery();!pushQuery.whereEqualTo(“isFacebookEmployee”, true);!!!ParsePush push = new ParsePush();!push.setQuery(pushQuery);!push.setMessage(“Good afternoon, Facebook!”);!push.sendInBackground();

Parse Analytics

Parse Analytics

Measure App Usage• API calls

• App open rates

• Push campaigns

• Custom events

Track Any Data Point In Real Time

The Basics: Requests

event: "signedUp"!dimensions: {! gender: "f",! source: "web",! friendsUsingApp: "35",! wasReferred: "true"!}

• Note:

• Each event can have a maximum of 4 dimensions

•Dimensions must be strings

Dive Deeper: Custom Analytics•Save a free-form event with dimensions for segmenting results

Understanding Growth

Understanding Retention

Understanding Retention

Understanding Retention

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Over 260,000 Apps Built!

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50,000

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300,000

2011 2012 2013 2014

200,000

250,000

2015

Apps

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140,000new developers this year

New Parse Customers

Parse Core Parse Push Parse Analytics

UNLIMITED up to 30 requests/sec UNLIMITED up to 1,000,000 recipients UNLIMITED data points

Thanks - Questions?