cheaper, faster, better: how technology delivers roi to insight organizations by ryan smith of...
DESCRIPTION
The most profitable and visionary companies understand the importance of gathering data to make knowledgeable business decisions and to gain competitive advantage. The trend towards enterprise DIY research is helping market research professionals gather insights faster, cheaper, and better. This session will highlight the ROI of using real-time insights by leveraging cross-enterprise solutions to make better, more timely business decisions.TRANSCRIPT
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Disruptive Shifts in Market Research Technology
Ryan Smith, CEO, Qualtrics
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95/100 Top Business Schools – 1,300 Universities
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Over 5,000 Clients
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Over 1 Billion Surveys Sent in 2012
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What are People Doing?
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Big Data: The Most Important Data is the Data You Don’t Have
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Cross Platform Integration
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Still Early in the Game
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