chb blogging presentation 8 26 09
Post on 18-Oct-2014
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TRANSCRIPT
Blogging Your Way to Success
Agenda
• Why Blog?• Blogging Best Practices• A Quick Tutorial• Social Media Integration
WHY BLOG?
What Says Wordpress?
• Express yourself• No waiting on your webmaster• Be "findable" on the search engines• Dialogue with your customers
– Customers share their comments, feedback, ideas, and concerns
• Leadership through blogging• Showcase photo and image galleries• It’s fun *Source: Wordpress
Blogging for Business
• For company leaders to communicate directly with customers
• For employees to communicate with customers• To reinforce your brand• To produce organizational transparency• To keep customers updated on product issues• To serve as a channel to the public in a crisis• To report to a constituent audience on the
company’s positions• To establish yourself as a subject matter expert*Holtz & Demopolis: Blogging For Business
Get More Visitors
Get More Links
Get Indexed
Company Blogs
• Company blogs include:– Delta Airlines– Dell– Yahoo!– Boeing– EDS– General Motors– IBM– Johnson & Johnson– Microsoft– Salesforce.com– Sprint
Changing Hands
House of Sparky
Just Roughin’ It
Atomic Comics
Valley PR Blog
CEO Blogs
• CEO blogs include:– J. Willard Marriott Jr., CEO, Marriott International– Michael M. Crow, President, Arizona State University– Marc Cuban, HDNET & Dallas Mavericks– Bob Lutz, Vice Chairman, General Motors Corporation– Kevin Lynch, Chief Software Architect, Macromedia– Justin Rattner, CTO, Intel– Bob Parsons, President, godaddy.com– Jonathan Schwartz, COO, Sun Microsystems– Mike Critelli, Executive Chairman, Pitney Bowes– David Neeleman, Chairman, JetBlue Airways
Michael Dell
Mark Cuban
A QUICK TUTORIAL
Tools for Blogging
• WordPress• Moveable Type• Type Pad• Blogger.com• Live Journal• …and about 1,000 others
WordPress
• The most popular blogging tool• Simple to use• Free• Hosted or application
– www.wordpress.com– www.wordpress.org
A Word About Design
• Built-in Templates– Hosted version has more than 60
flexible designs• Custom Design
– Use templates– Have your web designer build it
• Function Over Form
New Post
Linking Text
Categories
Upload Image
Link to Image
BLOGGING BEST PRACTICES
Keys to Better Blogging
• Headlines are Important– Short Catchy Headlines– Use Key Words
• Keep it Simple– Single Topic Posts
• Keep it Short– Two to three paragraphs
• Have an Opinion– Be a “Thought-Leader” (Have a take, do not suck!)– Offer Advice/Best Practices
• Links• Photos
Headlines
• Facebook Music Rumors• Google Says It’s Making Reader More Fun• Impress names Luth VP• What Sold me on Twitter• Yahoo Answers To Go Mobile• Google’s Share of U.S. Online Ads Hits 40
Percent• Plaxo + LinkedIn + iPhone = Brilliant
*All Headlines from TechCrunch
Links
Photos/Images
Trackbacks
• An acknowledgment sent via a network signal
• Facilitates communication between blogs• Helps grow your audience
Tags
• Search optimization– Internal– External
• Use only a few on each post
• Helps people find your post
PROMOTING YOUR BLOG
The Basics
• Tell everyone you know!• Add link to blog from web site• Include a link to your blog in your e-
mail signature• Put your blog address on your
business card• Announce the launch of your blog in
customer communications– eNewsletters, eBlasts, Store flyers, etc.
RSS Feeds
• Feedburner– RSS feed– e-mail option
Free Blog Listings
• Technorati• Google Blog Search• Bloglisting.net• Icerocket• Mybloglog• Alltop• Buzzerhut
Viral Tactics
• Blogroll– Reciprocal Links
• Comments– Always register and include email AND
blog address– Get a “gravatar”
• http://en.gravatar.com/
Piggybacking
• Read lots of blogs• Write a post on your blog about
something you’ve read– Link to it in your post– Trackback to it
Social Integration
• Linkedin– WordPress module included
• Facebook– Third Party Applications
• Social RSS
• MySpace
Tweet Tweet
Get Social
• Bookmark posts on Delicious• Stumble posts on StumbleUpon• Post a teaser on Linkedin status• Use Sharethis or similar tool• Digg it
Questions?