1. Building leading brands in asocial world

2. The Web has become social. 3. 4. 5. 6. is the 2nd most visited site in the world +450M users 7. is the most popular site in P.R. 1.06M users 8. Users continue to spend more time socializing 9. 10. Connect with friends Share life experiences Express ones identity Have fun! Tap into valuable sources of information Make new connectionsWhy do we socialize on? 11. 12. 13. Women dominate the conversation on 14. Women want to express themselves on 15. 1997 2010 Leading brands need to be friends with their consumers .COM 16. Brand Fans are more likely to buy and recommend 17. How can we enrich our customerssocial experience ? 18. Key strategic components for success on Facebook Pictures most popular tool on FacebookUsers upload +3 billion pictures every month Promotional Applications on Facebook are apowerful viral vehicle to engage usersFan Pages allow us tobuild a communityof brand ambassadors 19. 20. 21. 22. 23. 24. 25. 26. 27. 14,760 users added the Nestle Fb App 596,951 votes were casted by users and friends1.4 million App views Average visit: 10.47 min 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. Cansocial mediahave a positive impact on Sales? 38. 39. 40. 41. 42. Taco Maker Promotion on 43. Taco Maker Promotion on 44. Taco Maker Promotion on 45. Taco Maker Promotion on 46. Taco Maker Promotion on 47. Taco Maker Promotion on 48. Taco Maker Promotion on 49. Taco Maker Promotion on 50. Taco Maker leads competitors with the largest network of Fans 51. Taco Maker reports positive organic growth!Jan 09 vs. 10: 3.2% increase points 52. How can we continue to grow our relationship with Fans? 53. 54. 55. 56. 57. 58. The brand with the mostFanswins. 59. [email_address] facebook.com/chatagency.com Lets Chat! http://twitter.com/chatagency 60. Building leading brands in asocial world