charting the course to financial results with the iq pill contoso marketing script by pat coleman
TRANSCRIPT
![Page 1: Charting the course to financial results with the IQ Pill Contoso Marketing Script by Pat Coleman](https://reader035.vdocuments.mx/reader035/viewer/2022062314/56649e545503460f94b4a1f4/html5/thumbnails/1.jpg)
Charting the course to financial results with the IQ Pill
Contoso Marketing Script by Pat Coleman
![Page 2: Charting the course to financial results with the IQ Pill Contoso Marketing Script by Pat Coleman](https://reader035.vdocuments.mx/reader035/viewer/2022062314/56649e545503460f94b4a1f4/html5/thumbnails/2.jpg)
All product launches must navigate a sea of complexity and risk
![Page 3: Charting the course to financial results with the IQ Pill Contoso Marketing Script by Pat Coleman](https://reader035.vdocuments.mx/reader035/viewer/2022062314/56649e545503460f94b4a1f4/html5/thumbnails/3.jpg)
Every board faces tough sailing through these rough waters
![Page 4: Charting the course to financial results with the IQ Pill Contoso Marketing Script by Pat Coleman](https://reader035.vdocuments.mx/reader035/viewer/2022062314/56649e545503460f94b4a1f4/html5/thumbnails/4.jpg)
Market conditions and regulations loom on the IQ Pill's horizon
![Page 5: Charting the course to financial results with the IQ Pill Contoso Marketing Script by Pat Coleman](https://reader035.vdocuments.mx/reader035/viewer/2022062314/56649e545503460f94b4a1f4/html5/thumbnails/5.jpg)
Our projected financial goals await a successful trip through Q3
![Page 6: Charting the course to financial results with the IQ Pill Contoso Marketing Script by Pat Coleman](https://reader035.vdocuments.mx/reader035/viewer/2022062314/56649e545503460f94b4a1f4/html5/thumbnails/6.jpg)
Approve the IQ marketing plan and we'll sail there smoothly
![Page 7: Charting the course to financial results with the IQ Pill Contoso Marketing Script by Pat Coleman](https://reader035.vdocuments.mx/reader035/viewer/2022062314/56649e545503460f94b4a1f4/html5/thumbnails/7.jpg)
$10 million will propel the launch with demand from doctors
![Page 8: Charting the course to financial results with the IQ Pill Contoso Marketing Script by Pat Coleman](https://reader035.vdocuments.mx/reader035/viewer/2022062314/56649e545503460f94b4a1f4/html5/thumbnails/8.jpg)
5 million on advertising will increase medical awareness
![Page 9: Charting the course to financial results with the IQ Pill Contoso Marketing Script by Pat Coleman](https://reader035.vdocuments.mx/reader035/viewer/2022062314/56649e545503460f94b4a1f4/html5/thumbnails/9.jpg)
Similar spending levels helped us reach our target rate in the past
![Page 10: Charting the course to financial results with the IQ Pill Contoso Marketing Script by Pat Coleman](https://reader035.vdocuments.mx/reader035/viewer/2022062314/56649e545503460f94b4a1f4/html5/thumbnails/10.jpg)
Industry averages validate the projected results of our plan
![Page 11: Charting the course to financial results with the IQ Pill Contoso Marketing Script by Pat Coleman](https://reader035.vdocuments.mx/reader035/viewer/2022062314/56649e545503460f94b4a1f4/html5/thumbnails/11.jpg)
Ad agency figures predict that ad responses will remain predictable
![Page 12: Charting the course to financial results with the IQ Pill Contoso Marketing Script by Pat Coleman](https://reader035.vdocuments.mx/reader035/viewer/2022062314/56649e545503460f94b4a1f4/html5/thumbnails/12.jpg)
$3 million on educational visits will increase the IQ sampling rate
![Page 13: Charting the course to financial results with the IQ Pill Contoso Marketing Script by Pat Coleman](https://reader035.vdocuments.mx/reader035/viewer/2022062314/56649e545503460f94b4a1f4/html5/thumbnails/13.jpg)
Our current program resulted in a 20% increase in sampling
![Page 14: Charting the course to financial results with the IQ Pill Contoso Marketing Script by Pat Coleman](https://reader035.vdocuments.mx/reader035/viewer/2022062314/56649e545503460f94b4a1f4/html5/thumbnails/14.jpg)
The visit program for Company X has been doing extremely well
![Page 15: Charting the course to financial results with the IQ Pill Contoso Marketing Script by Pat Coleman](https://reader035.vdocuments.mx/reader035/viewer/2022062314/56649e545503460f94b4a1f4/html5/thumbnails/15.jpg)
Based on comparable pills we can expect to meet our goals
![Page 16: Charting the course to financial results with the IQ Pill Contoso Marketing Script by Pat Coleman](https://reader035.vdocuments.mx/reader035/viewer/2022062314/56649e545503460f94b4a1f4/html5/thumbnails/16.jpg)
$2 million on sponsoring conferences will increase visibility
![Page 17: Charting the course to financial results with the IQ Pill Contoso Marketing Script by Pat Coleman](https://reader035.vdocuments.mx/reader035/viewer/2022062314/56649e545503460f94b4a1f4/html5/thumbnails/17.jpg)
At previous conferences we measured a 24% increase in visibility
![Page 18: Charting the course to financial results with the IQ Pill Contoso Marketing Script by Pat Coleman](https://reader035.vdocuments.mx/reader035/viewer/2022062314/56649e545503460f94b4a1f4/html5/thumbnails/18.jpg)
The upcoming schedule ensures top decision makers will attend
![Page 19: Charting the course to financial results with the IQ Pill Contoso Marketing Script by Pat Coleman](https://reader035.vdocuments.mx/reader035/viewer/2022062314/56649e545503460f94b4a1f4/html5/thumbnails/19.jpg)
Our sales reps report that conference sponsorship build strong
![Page 20: Charting the course to financial results with the IQ Pill Contoso Marketing Script by Pat Coleman](https://reader035.vdocuments.mx/reader035/viewer/2022062314/56649e545503460f94b4a1f4/html5/thumbnails/20.jpg)
$50 million will smooth the way for demand from consumers
![Page 21: Charting the course to financial results with the IQ Pill Contoso Marketing Script by Pat Coleman](https://reader035.vdocuments.mx/reader035/viewer/2022062314/56649e545503460f94b4a1f4/html5/thumbnails/21.jpg)
$25 million on TV ads will increase consumer awareness
![Page 22: Charting the course to financial results with the IQ Pill Contoso Marketing Script by Pat Coleman](https://reader035.vdocuments.mx/reader035/viewer/2022062314/56649e545503460f94b4a1f4/html5/thumbnails/22.jpg)
$15 million on other ads will increase awareness online and off
![Page 23: Charting the course to financial results with the IQ Pill Contoso Marketing Script by Pat Coleman](https://reader035.vdocuments.mx/reader035/viewer/2022062314/56649e545503460f94b4a1f4/html5/thumbnails/23.jpg)
$10 million on sponsorships will increase visibility
![Page 24: Charting the course to financial results with the IQ Pill Contoso Marketing Script by Pat Coleman](https://reader035.vdocuments.mx/reader035/viewer/2022062314/56649e545503460f94b4a1f4/html5/thumbnails/24.jpg)
The plan will navigate through all regulatory requirements
![Page 25: Charting the course to financial results with the IQ Pill Contoso Marketing Script by Pat Coleman](https://reader035.vdocuments.mx/reader035/viewer/2022062314/56649e545503460f94b4a1f4/html5/thumbnails/25.jpg)
It complies with federal, state and European regulations
![Page 26: Charting the course to financial results with the IQ Pill Contoso Marketing Script by Pat Coleman](https://reader035.vdocuments.mx/reader035/viewer/2022062314/56649e545503460f94b4a1f4/html5/thumbnails/26.jpg)
It follows medical association ethics principles
![Page 27: Charting the course to financial results with the IQ Pill Contoso Marketing Script by Pat Coleman](https://reader035.vdocuments.mx/reader035/viewer/2022062314/56649e545503460f94b4a1f4/html5/thumbnails/27.jpg)
It adheres to trade commission information practices
![Page 28: Charting the course to financial results with the IQ Pill Contoso Marketing Script by Pat Coleman](https://reader035.vdocuments.mx/reader035/viewer/2022062314/56649e545503460f94b4a1f4/html5/thumbnails/28.jpg)
Will Contoso be able to make the Q3 journey to good results?
![Page 29: Charting the course to financial results with the IQ Pill Contoso Marketing Script by Pat Coleman](https://reader035.vdocuments.mx/reader035/viewer/2022062314/56649e545503460f94b4a1f4/html5/thumbnails/29.jpg)
Market conditions and regulations threaten a successful trip
![Page 30: Charting the course to financial results with the IQ Pill Contoso Marketing Script by Pat Coleman](https://reader035.vdocuments.mx/reader035/viewer/2022062314/56649e545503460f94b4a1f4/html5/thumbnails/30.jpg)
Approve the IQ marketing plan and we'll sail there smoothly
![Page 31: Charting the course to financial results with the IQ Pill Contoso Marketing Script by Pat Coleman](https://reader035.vdocuments.mx/reader035/viewer/2022062314/56649e545503460f94b4a1f4/html5/thumbnails/31.jpg)
Charting the course to financial results with the IQ Pill
![Page 32: Charting the course to financial results with the IQ Pill Contoso Marketing Script by Pat Coleman](https://reader035.vdocuments.mx/reader035/viewer/2022062314/56649e545503460f94b4a1f4/html5/thumbnails/32.jpg)
The IQ Pill - Twice as smart in half the time