charting the best it decisions for your business...leveraging the collective brand strengths and...

AN IDG ENTERPRISE EVENT :: PRODUCED BY:

IDG Enterprise’s IT Roadmap Conference and Expo is a highly focused and content rich event designed by and for IT Executives and Professionals in 7 regions across the country. Focused on actionable IT insights, the program attracts 300+ hard-to-reach qualified IT decision-makers in each city. IT Roadmap delivers an in-depth look at high-priority issues facing IT today and presents solutions to help IT chart their course to benefit the business.

IT Roadmap offers general sessions and breakout sessions featuring top industry analysts, experienced IT Practitioners, and leading IT companies. An interactive expo floor gives attendees and sponsors the opportunity to network with one another and gain high quality contacts. Sponsorship of IT Roadmap fosters relationships and accelerates your sales pipeline.

2012 Event Calendar

February 7 New York, NY

March 21 Chicago, IL

May 22 Dallas, TX

June 20 Denver, CO

August 9 Boston, MA

October 30 San Jose, CA

December 6 Washington, DC

Charting the Best IT Decisions for Your Business

What’s New for 2012:• Expo Theater• Career Workshop• Improved Agenda• More Sponsorship

Opportunities

AN IDG ENTERPRISE EVENT :: PRODUCED BY: 2

Join Us in 2012!IT Roadmap has evolved over the past seven years as the premier regional IT event. IT Roadmap Conference & Expo continues into 2012 as an IDG Enterprise event, leveraging the collective brand strengths and editorial expertise of Network World, CIO, Computerworld, CSO, InfoWorld, and ITworld.

We invite you to participate and capitalize on greenfield opportunities while also deepening existing relationships with IT decision makers. Unique sessions and a thriving expo floor provide an interactive atmosphere for IT vendors to collaborate with the IT Management audience.

An IT Roadmap Content Advisory Board guarantees a compelling and topical agenda, as we consider the editorial expertise across all IDG Enterprise brands. Your participation in that content—on the main stage, in breakout sessions, on the expo floor, and through one-on-one conversations—makes the day a valuable learning experience for all.

IT Roadmap provides the opportunity for dialogue with hundreds of IT decision makers qualified to attend the event. Your sponsorship of the series allows you to create significant brand image and awareness for your company amongst buyers. By providing face-to-face networking time, this conference allows you to position your company as a technology leader, establish relationships with new companies and contacts, deepen current customer relationships, educate attendees about your solutions and learn about their challenges and priorities.

We look forward to your joining us for the 2012 IT Roadmap Conference & Expo series, and helping you to meet your sales and marketing goals.

Regards,

Andrea D’Amato Vice President & Publisher, Network World


Top Areas of IT InvestmentAttendees ranked their top areas of IT investment for the next 12 months:

IT Investment Areas

1 Clients

2 Virtualization

3 Servers

4 Mobile Devices

5 Cloud

6 Storage

7 LANs

8 Security

9 Software

10 Operating Systems

11 Outsourced Services

12 WANs

13 Video Equipment/Services

Company Size

Annual IT Budgets

Participants of IT Roadmap are employed at companies with an average overall budget for IT products, systems, services and/or staff of $195 million.

A Strictly Qualified AudienceIT Roadmap has a stringent registration process to ensure a qualified audience.

• Applicants answer detailed demographic questions in the areas of job function, company size, budget and purchase involvement.

• Average per city: registration 600+ and attendees 300+

* Registration Information, IT Roadmap Conferences, January – September, 2011.

32%

30%

38%

More than 10,000 employees

1,000 to 9,999 employees

Less than 1,000 employees

Average: 7,609

Qualification Criteria

Registrants who meet the following qualification criteria are accepted:

• Job Function:

— Executive IT

— IT Management (Director/Manager/Supervisor)

— IT Professional

— Corporate Management

— Technical Consultant

— Systems Integrator

• Company Size: Minimum of 100 employees in organization

IndustryThe following table shows IT industry profile of conference participants:

Non - Technology RelatedEducation 9%

Finance/Banking/Accounting 8%

Healthcare/Medical/Pharmaceutical/Bio-Tech

7%

Government - State/Local 5%

Insurance/Real Estate/Legal 4%

Manufacturing & Process Industries 4%

Business Services/Consultant 3%

Government - Federal (including Military)

3%

Retailer/Distributor/Wholesaler (computer-related)

3%

Retailer/Wholesaler/Distributor (non-computer)

3%

Transportation/Utilities (Energy, Water, etc.)

3%

Advertising/Marketing/PR/Media 2%

Construction/Architecture/Engineering 1%

Travel/Hospitality/Entertainment/Recreation

1%

VAR/VAD/OEM 1%

Aerospace/Defense Contractor/Agricul-ture/Forestry/Fisheries

1%

Technology RelatedComputer/Network Consultant 13%

Communication Carriers & Service Providers

10%

Manufacturing - Hardware/Software 5%

E-Commerce/Internet 2%

Other 11%

Other industry responses include: Health and Fitness, Non-Profit, Public Housing and Security.


Content FocusIT Roadmap Conference & Expo’s content-rich agenda fuels an action-packed day full of actionable insights into how to create a true technology blueprint on the journey to transformational IT. Attendees come for the high level keynotes from IT leaders, including eminent CIOs and CTOs, as well as technology visionaries. They also flock to the hands-on breakout sessions full of real world stories, best practices and lessons learned from IT executives and leading industry analyst experts on such cutting edge topics as how to utilize cloud technologies for maximum benefit; the growing importance of mobility in the organization; the myriad of challenges accompanying the explosive growth of consumerization of IT; the ever evolving security threats to the enterprise and the latest in data center solutions, including virtualization and storage technology. IT Roadmap’s agenda consists of a dynamic mix of varied session formats and panels aimed at maximizing the attendee’s experience and takeaways.

2012 Conference Agenda Formata New Agenda Item for 2012

8:30 - 8:45 am IT Roadmap: Overview and Opening Remarks with John Dix, Editor in Chief, Network World

8:45 - 9:15 am Executive Keynote Presentation with an IT Practitioner

9:15 - 9:45 am Executive Keynote Presentation (Underwriter 1)

9:45 - 10:15 am Executive Keynote Presentation (Underwriter 2)

10:15 - 10:30 am Networking Break (sponsorship opportunity)

Morning Breakout Sessions

10:30 - 10:50 am Analyst Speaker

Analyst Speaker

Analyst Speaker

Analyst Speaker

Analyst Speaker

Transition to Next Session

10:55 - 11:25 am (30 minute slot)

Underwriter Speaker

Underwriter Speaker

Underwriter Speaker

Platinum Speaker

Platinum Speaker

Transition to Next Session

11:30 - 11:50 am IT Practitioner Speaker

IT Practitioner Speaker




Transition to General Session

a 11:55 - 12:25 pm Executive Keynote Presentation (Underwriter 3)

12:25 pm Expo Hall Opens; Lunch is served

a 1:30 - 2:00 pm Expo Hall Theater (Rapid Fire Presentations by Platinum and other select sponsors)

Afternoon Breakout Sessions

2:10 - 2:40 pm Contributor 1 Contributor 2 Contributor 3 Contributor 4 Contributor 5



4:00 pm Expo Hall Closes

a 4:00 - 4:30 pm General Session with Career Development Speaker (sponsorship opportunity)

4:30 pm Conclusion of General Session and Passport Prize Drawings

IT Roadmap 2012 speakers may include:

— Mark Bowker — John Burke — Robin Gareiss — Johna Till Johnson — Zeus Kerravala — Rohit Mehra — Ted Ritter — Art Schoeller — Richard Villars

Morning Sessions:The morning sessions consist of a 20-minute presentation by an industry analyst, a 20-minute IT practitioner session and a 30-minute session for Underwriters and Platinum sponsors. Topics and themes include (but are not limited to):

— The Modern Network — Data Center Management & Consolidation — Mobile Device Management — Network and Endpoint Security — Network and Systems Management — Application Delivery, Acceleration, and WAN Optimization — IPv6 Migration — Remote Office/Branch Office Strategies — Unified Communications & VoIP — Cloud Strategies — Open Source and Collaborative Computing — Consumerization of IT — Backup, Recovery, and Archiving — Risk Management — Application Strategies — Virtualization (Server, Storage, Security, Network, Application) — Identity Management Strategies — Data Center Switching — Windows 7 Migration — 802.11n Wireless — 10G Deployment — Regulatory Compliance


2011 Sample Title & Company Attendee List

Senior Manager, InfrastructureAllstate

IT Operation MgmtArrowstreet Capital

Vice President, MISBankFive

Director, IT Security & Risk ManagementBiogen Idec

Director of Computer SecurityBoston College

Lead Data Center AnalystCablevision

Manager Technical ServicesCentral Steel and Wire Co.

Vice President, ComplianceCitigroup

Manager of Technical ServicesCity of Boston

IT ManagerDeloitte

CIODenver Water

Manager, IT OperationsDirectBuy

Director, Technical Relationship ManagerDisney

IT DirectorErnst & Young

IT Risk Senior ManagerFidelity Investments

I/S Applications ManagerForemost Farms

Director of ITGE Capital Americas

Manager Information SecurityGenzyme

Chief of ArchitectureHartford Financial Services

Manager of NetworkingHarvard University

Director, Network CommunicationsHasbro

System Support Horseshoe Casino

Network Operations ManageriBasis

Chief Technology OfficerIllinois Department of Transportation

Director of ITIllinois Institute of Technology

Sr. Technical SpecialistInfor Global Solutions

Global Networking ManagerInvensys

Chief Technology OfficerDept of Transportation

IT Specialist/Project ManagerIRS

IT ArchitectJohn Deere

Senior Systems AnalystJohn Hancock

Technology DirectorKaplan

IT ManagerKraft Foods

Senior Tech. Security AnalystL.L. Bean, Inc.

Director of ITLeapfrog Online

MIS ManagerLiberty Bank for Savings

IT Sr Mgr, OperationsLockheed Martin

Senior Director Computer TechnologyMaine Medical Center

IT Network ManagerMarine Credit Union

US Solutions ArchitectMcDonald’s Corporation

VP Network EngineeringMFS

Director of ITMiller and Company

Network ManagerMuseum of Fine Arts, Boston

Director of ITNational Amusements, INc.

CTONew York City Law Department

Vice President, CTONewsday Media Group

Sr. Technical Infrastructure EngineerNike, Inc.

Manager, IT & EngineeringNorthrop Grumman

Vice President ITOceanFirst Bank

Enterprise Applications ManagerPartners HealthCare System, Inc

Senior Manager, Network EngineeringPfizer

Network AdministratorPortland Water District

Senior Vice PresidentQuantronix, Inc.

IT ManagerRockwell Automation

Network Infrastructure SupervisorScott County of Iowa

Manager IT Systems OperationsSloan Valve Company

CIOSouth Shore Savings Bank

Director Network ServicesStarwood Hotels and Resorts

IT ManagerState of Colorado

Vice President of ITThe Allied Group

Senior Manager, Technology SystemsThe McGraw-Hill Companies

Data Storage Project ManagerThe TJX Companies, Inc.

IT DirectorThe Yale Club of NYC

Sr. Manager Network EngineeringTimberland

Network EngineerUnited Airlines

Information Systems ManagerUnited Way of Connecticut

Manager of IT ArchitectureWelch Foods, Inc.

Director of MISYWCA


SPONSORSHIP LEVEL UNDERWRITER PLATINUM CONTRIBUTOR EXHIBITOR

Sponsorships available per city 3 2 15 open

Pricing (net)* per city $90,000 $55,000 $30,000 $10,000

Registrations for executives/staff 6 4 3 2

Logo displayed on co-branded event ads in Network World and IDG Enterprise publications yes yes yes yesLogo and link to your site featured on IT Roadmap conference site yes yes yes yes

Company description on event website 100-word 100-word 50-word 50-word

Speaker name and title of presentation listed on agenda page on website yes yes yes no

Speaker name and/or session topic with link to asset or site in rolling registration confirmations yes yes no no

Company logo displayed in on-site signage yes yes yes yes

Logo featured on Agenda yes no no no

30-min Keynote in general session yes no no no

30-min morning breakout session yes yes no no

30-min afternoon breakout session no no yes no

Private consultation with IDG Enterprise Content Team yes yes no no

Complimentary participation in the Expo Hall Theater no yes no no

Exhibit space with one 6-foot tabletop display 10x20 10x10 10x10 10x10

Registration list yes yes attendee- attendee- only only

Lead retrieval yes additional additional additional fee fee fee

Custom question for post-event survey yes no no no

Post Conference Executive Summary yes yes yes yes

Event SponsorshipAs a sponsor, you’ll receive branding and awareness among leading IT decision makers, and new opportunities to initiate and build deeper customer relationships through tracks of dedicated content and breakout sessions.

*Discounted rates for 2-4 cities and 5-7 cities. Please speak with your Network World sales executive for details.

**Must be incremental to any current campaign and be relevant to IT Roadmap sponsorship.


UNDERWRITER SPONSORSHIP BENEFITS

PRE-EVENT/AWARENESS• Logo, 100-word corporate bio, link to your site featured on IT Roadmap conference site

• Name recognition and booth number on email/postal confirmations sent 2 weeks prior to event

• Speaker name and title of Keynote listed on website conference agenda

• Invitation copy provided to invite customers and prospects

• Premium positioning of logo on city-specific IT Roadmap web pages

• Company name, speaker and/or session topic promoted during rolling confirmation emails with opportunity to link to a white paper or other asset

ON-SITE/NETWORKING OPPORTUNITIES• 30-minute Keynote for your Senior Executive during general session

• 30-minute Morning Breakout Session positioned between Analyst and IT Practitioner

— Opportunity to present your unique position in the market with a solo presentation or consult with IDG Enterprise on a topic direction

— Formats include: Q & A with ITR Analyst, Moderated Panel with Customer or solo presentation

• Premium branding association

— Logo featured on cover of Agenda

— Logo featured on entrance unit to Expo Hall, in slide loop in General Session and onsite event signage

• Six conference passes for sponsor staff (includes one for speaker)

• 10x20 exhibit area with 6’ tabletop displays, carpeting, power, one Internet connection

• Lead retrieval (complimentary)

• Opportunity to participate in the Passport Program (minimum $250 prize, limited to 10 sponsors)

POST-EVENT/LEAD FOLLOW UP• One post-event “thank you” email including sponsor’s name directing them to the sponsor

presentation

• Registration list including “show” and “no show” information, as well as name, company, and email address.

— Postal mailing addresses are available upon request

• Ask one custom question of the IT Roadmap audience, fielded through post-conference survey

• Post-conference executive summary with demographic information

Complimentary Membership to the IT Roadmap Advisory Board Sign up as an Underwriter sponsor for at least 2 cities and become a member of the IT Roadmap Advisory Board. As a member, you participate in quarterly meetings via a conference call. The Board consists of IT executive attendees, IDG Enterprise content directors, and IT Roadmap analysts.

All deliverables are subject to deadline dates.

Cost: $90,000 per city

Three (3) sponsorships available per city.

Multi-city sponsorship discounts available.

Please contact your Network World sales executive for more information:

Mike McGoldrick Account Director, Events Eastern Region [email protected] 508.766.5459

Brian Klunk Account Director, Events Western Region [email protected] 415.267.4514


PRE-EVENT/AWARENESS• Logo, 100-word corporate bio, and link to your site featured on IT Roadmap conference site

• Speaker name and title of session listed on website conference agenda


• Company name, speaker and/or session topic promoted during rolling confirmation emails with opportunity to link to a white paper or other asset

ON-SITE/NETWORKING OPPORTUNITIES• 30-minute Morning Breakout Session positioned between Analyst and IT Practitioner

— Opportunity to present your unique position in the market with a solo presentation or consult with IDG Enterprise on a topic direction

— Formats include: Q & A with IT Roadmap Analyst, Moderated Panel with Customer, or solo presentation

• Four conference passes for sponsor staff (includes one for speaker)

• Recognition as Platinum Sponsor on onsite event signage

• 10x10 exhibit area with 6’ tabletop

• Complimentary participation in the Expo Hall Theater

— Sponsors give 5-minute rapid fire presentations hosted inside the expo hall in an area designed as an expo theater


• Logo on entrance unit to Expo Hall

• Logo featured in slide loop in General Session

• Lead retrieval available for additional fee

POST-EVENT/LEAD FOLLOW UP• One post-event “thank you” email including sponsor’s name directing them to the sponsor

presentation

• Registration list including “show” and “no show” information, as well as name, company, and email address.




PLATINUM SPONSORSHIP BENEFITS Cost: $55,000 per city

Two (2) sponsorships available per city.






CONTRIBUTING SPONSORSHIP BENEFITS


• Speaker name and title of session listed on website conference agenda


ON-SITE/NETWORKING OPPORTUNITIES• 30-minute Afternoon Breakout Session

— Session timing and choice based on contract date, and first-come, first-served basis

— Format of your choice

• Three conference passes for sponsor staff (includes one for speaker)






POST-EVENT/LEAD FOLLOW UP• Attendee list includes name, company, and email address.





Fifteen (15) sponsorships available per city.






EXHIBITOR SPONSORSHIP BENEFITS



ON-SITE/NETWORKING OPPORTUNITIES• Two conference passes for sponsor staff






POST-EVENT/LEAD FOLLOW UP• Attendee list includes name, company, and email address.










Sponsorship Upgrades

BRANDINGCocktail Reception Sponsorship Exclusive branding opportunity to host the cocktail reception in the lobby area after the conclusion of general session for all attendees, speakers and sponsors. Price: $9,500 net per city

Luncheon Sponsorship Exclusive branding opportunity. Includes pre-event recognition and onsit e signage. Price: $6,000 net per city

Morning Break Sponsorship Exclusive branding opportunity. Includes pre-event recognition and onsite signage. Price: $2,500 net per city

Official Wireless Sponsor Become the sponsor for wireless internet access at a regional IT Roadmap Conference. Pricing and availability varies per city. Please request more information for each intended city.

Branded Stationary/Lanyards/Expo Shopping BagsPricing varies per city, or subject to opportunity fee if sponsor provides materials.

CONTENT

IT Roadmap Dossier A 10 page pdf custom developed for the sponsor, which includes concept, outline, writing, editing, design, and layout. Price: $35,500 net per city

Worldwide Broadcast of General Session Keynote IT Roadmap will broadcast your 30-minute keynote to IT decision makers across the globe. Price: $25,000 net per city

General Session Career Session Sponsorship Sponsor provides two minute introduction into the Career Workshop. Exclusive branding opportunity and includes pre-event branding. Price: $7,000 net per city

Expo Theater (limited to 5 sponsors) 5-minute rapid fire presentations hosted inside the expo hall in an area designed as an expo theater. Price: $5,000 net per city

Program Guide Ad Full page ad on the back cover of the program guide, distributed to all attendees at registration. Price: $3,500 net per city

Collateral Seat Drop Prior to the Morning Session, provided collateral can be distributed and placed on each seat. Price: $2,500 net per city

Literature Rack Opportunity Display your literature in a rack adjacent to the registration desk. Price: $1,000 net per city

Participating sponsors are eligible to take advantage of sponsorship upgrades which create additional visibility to help further your success at the IT Roadmap Conference and Expo. These programs, plus many others, can be customized to help meet your event marketing and messaging goals.

Please note: upgrades can only be purchased as additions to existing sponsorships, and cannot be purchased as stand alone sponsorship opportunities. Upgrades may be purchased at any time, depending on availability.

Deadlines for individual opportunities vary.

Please contact your Network World sales executive for more information or visit: www.networkworldmediakit.com/contacts.html.


Sample of IT Roadmap 2011 Sponsors

A10 Networks

Aerohive

Alcatel-Lucent

ArcSight

ARIN

Aruba Networks

BlueCat Networks

Bradford Networks

CA Technologies

China Telecom Americas

China Unicom

Ciena Corporation

Cisco Systems

ColoSpace

Comcast

Dell KACE

EMC

Enterasys Networks

ExtraHop Networks

Extreme Networks

FireHost

Fluke Networks

Force10 Networks

Forescout Technologies

Fortinet

Gigamon

Global Knowledge

Hitachi

IBM

Infoblox

Internap

Iron Mountain Digital

Juniper

Logitech

Lumenate

McAfee

Meraki

Micro Works Computer Center

NEC Corporation of America

Netcordia, Inc.

Netgear

Network Instruments

Nexum Inc.

Nimble Storage

Novell

PacketMotion

Palo Alto Networks

PCCW Global

Quality Technology Services

Qualys

Quest Software

Rackspace

Raritan

Riverbed

ScriptLogic

Silver Peak Systems, Inc.

SoftLayer

SonicWALL

Sophos

SunGard

Talari Networks

Trusted Computing Group

Vendorlogix

Virtela

WatchGuard

Wave Systems Corp.

WildPackets

Xirrus

Zenith Infotech Limited

IT Roadmap 2011 Calendar


About the ProducerIDG Enterprise, publisher of CFOworld, CIO, CIO Executive Council, Computerworld, CSO, DEMO, InfoWorld, ITworld and Network World, delivers high-level, strategic resources to IT, financial and security professionals through its Websites, publications, executive conferences and peer exchange. IDG Enterprise provides an encompassing array of event platforms including CIO 100, CSO Perspectives, IT Roadmap and Premier 100, connecting IT, finance and security professionals with each other, and with the leading technology companies focused on supplying the critical tools to make their organizations competitive.

Company information is available at www.idgenterprise.com.

Contact InformationFor more information about the IT Roadmap Conference and Expo series reaching IT executives and professionals, please contact your Network World sales executive or:

Mike McGoldrick Brian Klunk Account Director, Events - East Account Director, Events - West [email protected] [email protected] 508.766.5459 415.267.4514

Multi-City Sponsorship Rates

Sponsorship Level Open Rate 2 - 4 Cities 5 - 7 Cities

Underwriter $90,000 $80,000 $70,000

Platinum $55,000 $45,000 $35,000

Contributor $30,000 $22,000 $15,000

Exhibitor $10,000 $9,000 $7,500

REV: 2/1/2012

2012 IT Roadmap Conference Calendar

February 7 ...................... New York, NY................. Javits Convention Center

March 21 ......................... Chicago, IL ..................... Donald E. Stephens Conference Center

May 22 ............................. Dallas, TX ........................ Dallas Convention Center

June 20 ............................ Denver, CO ..................... Colorado Convention Center

August 9 .......................... Boston, MA .................... Hynes Convention Center

October 30 ..................... San Jose, CA .................. San Jose Convention Center

December 6 ................... Washington, DC ........... Washington Convention Center

charting the best it decisions for your business...leveraging the collective brand strengths and...

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