PROJECT

DATE CLIENT2013-2014 YOUR NAME HERE.

CHARLOTTE HOUNDSPARTNERSHIP OVERVIEW

YEAR IN PHOTOSKEY POINTS OF ACTIVATION - 2013

FAN EXPERIENCE

PERFORMANCEREGULAR SEASON: 7 WINS, 7 LOSSES

IN 2ND YEAR, TEAM FINISHED 4TH IN STANDINGS AND QUALIFIED FOR MLL CHAMPIONSHIP WEEKEND. TEAM ADVANCED TO FINAL ONLY TO LOSE 10-9 TO THE DEFENDING CHAMPION CHESAPEAKE BAYHAWKS.

POST SEASON: 1 WIN, 1 LOSS

ATTENDANCEAverage: 4,082 / Event(Note: Inclement Weather effected multiple events)

4/27 vs Denver 3,192

5/11 vs Rochester 3,101

6/8 vs Ohio 4,291

6/15 vs Boston 5,463

6/22 vs Chesapeake 3,330

7/13 MLL All-Star Game 6,184

7/20 vs New York 3,012

8/3 vs Hamilton 4,317

TRAFFICWWW.CHARLOTTEHOUNDS.COM2013

JANUniques 5,623. Total 8,325Avg Duration 01:49New Visits 56.58%

FEBUniques 5,099. Total 7,376Avg Duration 01:43New Visits 56.89%

MARUniques 7,817. Total 10,690Avg Duration 01:47New Visits 63.12%

APRUniques 12,548. Total 18,845Avg Duration 02:23New Visits 55.95%

MAYUniques 15,501Total 22,384Avg Duration 01:57New Visits 55.12%

JUNUniques 17,539. Total 26,832Avg Duration 02:07New Visits 53.39%

JULUniques 15,814. Total 23,422Avg Duration 01:48New Visits 54.86%

AUGUniques 14,932. Total 21,552Avg Duration 01:41New Visits 56.51%

BE SOCIAL. AS OF AUGUST 2013

10,444 4,543 10,6836,270

#RELEASETHEHOUNDS

C R E D I T U N I O N

PARTNERS

DATE TIME PROGRAM DETAILSJan 21, 2013 12:00 - 2:00pm Bobcats Game MLK GameJan 21, 2013 9:00 - 4:00pm Turn & Burn Shooting ClinicFeb 2, 2013 10:00 AM Cabarrus Clash Free ClinicFeb 2, 2013 1:00 PM High Point vs Delaware College GameFeb 3, 2013 11:30am - 2:30pm Fort Mill Meetings First Day/Parent MeetingsFeb 7, 2013 8:00 - 9:30pm Stick With Us Parent MeetingFeb 9, 2013 9:00 - 11:00am Providence Day MS ClinicFeb 9, 2013 11:30 - 2:00pm BA/Mountain Island Clinic Free Clinic

Feb 16, 2013 8:30am - 1:00pm Stick With Us HS BoysFeb 21, 2013 5:30 - 7:30pm Xtreme First Rec DayFeb 22, 2013 6:30 - 8:30pm Coxmill Elementary Family NightFeb 24, 2013 All Day Irmo Lacrosse Experience & ClinicFeb 25, 2013 4:30 - 5:00pm Providence HS Hounds Led PracticeFeb 27, 2013 4:30 - 6:00pm Porter Ridge HS Hounds Led PracticeFeb 28, 2013 4:30 - 8:00pm Myers Park at Lake Norman HS GamesFeb 28, 2013 4:30 - 5:30pm Latin Boys Hounds Led PracticeMar 1, 2013 4:30 - 6:00pm Independence Hounds Led PracticeMar 2, 2013 9:30am - 1:00pm Stick with Us MS Tournament MS TournamentMar 3, 2013 5:00 - 7:00pm Checkers Chubby's BdayMar 7, 2013 9:55 - 10:10am Providence Day MS AssemblyMar 7, 2013 6:00 - 7:30pm Davidson Day at Christian HS GameMar 8, 2013 Bobcats Rufus' BdayMar 9, 2013 5:00 - 8:00pm Lake Norman at Providence HS Games

Mar 10, 2013 5:30 - 7:30pm SCOG Men's LeagueMar 14, 2013 4:30 - 8:00pm Myers Park at Catholic HS GameMar 16, 2013 1:30 - 4:00pm CYLA Intersquad Games

COMMUNITY / EVENTS2013 CALENDAR

Mar 20, 2013 4:00 and 7:00pm Queens Lax Doubleheader College Game

Mar 21, 2013 9:00 - 10:00am Charlotte Fire Department Fire Safety Bowl

Mar 30, 2013 7:00 PM Charlotte Lacrosse Club Benefit

Apr 10, 2013 7:00 PM Providence at Hough HS Game

Apr 11, 2013 7:30 - 9:00am Men's Shelter Breakfast

Apr 12, 2013 5:00 PM Weddington at Marvin Ridge HS Game

Apr 20, 2013 7:30 AM Charlotte Sports Foundation "Race to the Top"

Apr 20, 2013 9:00-10:00am Myers Park Baptist Church Cardio Craze

Apr 22, 2013 InReach Golf Tournament

Apr 24, 2013 6:30 - 8:30pm Loeber/PDS Thank You Dinner

Apr 25, 2013 12:00 - 1:00pm Lowe's Take Daughter/Son to Work Day

Apr 25, 2013 11:00 - 1:30pm Moe's

Apr 26, 2013 12:45 - 1:30pm PDS HS Lax Lunch&Learn

Apr 26, 2013 4:30 - 8:30pm Providence Day LS Lax Night

Apr 28, 2013 Walk to End Lupus Now

May 4, 2013 3:00 - 5:00pm Levine Children's Hospital Neonatal Spring Fling

May 10, 2013 11:15 - 12:15 KIPP

May 11, 2013 Morning Turn and Burn Challenge Rec Tournament

May 17, 2013 Evening Epicenter Live at Five

May 18, 2013 5:45 - 10:00am Morrison YMCA Run! Ballantyne 5K, 10K & Fun Run

May 18, 2013 11:00 - 1:00pm Birdsong Brewery Fundraiser

May 18, 2013 9:30am - 1:00pm Rage by the River Tournament Youth Tournament

May 21, 2013 6:30 - 8:30pm Lake Norman Fieldhouse Grand Opening

May 30, 2013 Evening WWC Live at Five

Jun 1, 2013 9:30am - 12pm Xcel 2 Fitness Big Event

Jun 4, 2013 5:30-7:00 Junior Hounds

Jun 4, 2013 12 - 1pm Barringer Academic Center Dance Team/Blue

Jun 6, 2013 Evening Team 24/7 Practice

Jun 7, 2013 Afternoon Providence Day Cool Kids Camp

6/8 - 6/9 All Day Stick With Us Charlotte Summer Classic

Jun 11, 2013 5:30-7:00 Junior Hounds

Jun 14, 2013 11:00 - 12:00pm CCDS Lacrosse Camp

Jun 15, 2013 8:30 - 11:30am Fort Mill Catawba Classic

Jun 18, 2013 12 -1pm Belk Scout Camp Hounds/lax and Scouts

Jun 21, 2013 5:00 - 8:00pm Powerade State Games Opening Ceremonies

Jun 22, 2013 10 - 11am Pet Food Drive

6/22 - 6/23 AM Warrior Southern Sizzle

Jun 24, 2013 9:00am - 12:00pm All South Lacrosse Camp

Jun 24, 2013 7:00 - 8:30pm Turn and Burn Challenge Cittadino Shooting Clinic

Jun 25, 2013 10:00-11:00am 9-1-1 Heroes Ceremony

Jun 27, 2013 Night Powerade State Games Showcase

Jun 28, 2013 6:00 - 10:00pm Yelp Event

Jul 11, 2013 9:30 - 12:30 Queens Univ. Lax CampJul 11, 2013 5:30 - 8:00pm 7th St Market

July 13, 2013 All Day MLL Tournament All-StarJul 18, 2013 5:00 - 9:00pm White Water CenterJul 23, 2013 6:00 - 10:00pm Special Olympics Special Olympics NAJul 30, 2013 9:30 - 10:30am Chesterbrook AcademyAug 1, 2013 School Tools KickoffAug 7, 2013 Mountain Island Clinic

Aug 24, 2013 Ortho Carolina Classic 10K ClassicSept 5, 2013 LCH: Seacrest Studios with PlayersSept 7, 2013 10:00am - 2:00pm Alexander Youth Network Family DaySept 7, 2013 3:00 - 7:00pm Crank It Lacrosse Clinic with FlanaganSep 14, 2013 6:00 - 10:00pm JWU Wilcat PaloozaSep 21, 2013 6:30am-10:30am Levine Cancer Institute (Ovarian Cancer) Stiletto SprintSept 21, 2013 All Day Lake Norman Classic TournamentSept 22, 2013 11:00am - 3:00pm 24/7 Lacrosse Youth GamesSep 28, 2013 10am-12pm Make A Wish Cornhole TournamentSep 29, 2013 2:00 - 3:30pm Stanley County ClinicSep 29, 2013 3pm BCC Rally Family & dog walk 5K BCC Rally Family & dog walk 5KOct 5, 2013 All Day Trilogy: Carolina Masters Lacrosse TournamentOct 11, 2013 Special Olympics Media DayOct 12, 2013 All Day Fort Mill Lacrosse Club Van Lax Classic TournamentOct 19, 2013 All Day 24/7 Lacrosse Fall Throwdown TournamentOct 26, 2013 All Day South Charlotte Select Charlotte Fall ClassicNov 9, 2013 AM Make-A-Wish Foundation Walk for Wishes

Nov 17, 2013 2:00 - 4:00pm Charlotte Epicenter Family DayDec 14, 2013 8:00 AM Harris YMCA Krueger Reindeer Romp 5K & Kids DashJan 29, 2014 4:30-7:00PM Ronald McDonald House of Charlotte Meal Time: Dinner

COMMUNITY EVENTS: 95AREA OF FOCUS: RADIUS OF 110 MILES

SUMMARYWHAT’S IN IT FOR YOU?

LACROSSE IS THE FASTEST GROWING SPORT IN AMERICA. YOU CAN’T AFFORD TO WAIT. PARTNER WITH THE HOUNDS AND LET US GO TO WORK FOR YOU!

BRAND VISIBILITY/ASSOCIATIONHIGHLY VISIBLE SIGNAGE -

REGULARLY APPEARS IN REGIONAL AND NATIONAL TV BROADCASTS

DISPLAY SPACE AT ALL REGULAR SEASON HOME GAMES

ON-FIELD PROMOTION/CONTESTPA ANNOUNCEMENTBRAND INTEGRATION ON

CHARLOTTEHOUNDS.COMFAN INTERACTIONASSOCIATE WITH A DESIRABLE

DEMOGRAPHICDATA CAPTURE

TRACKER - OUR SOUVENIR PROGRAM

ADDITIONAL EXPOSURESPECIAL OFFER/COUPON

MEDIA - PRINT, RADIO, TVE-BLAST INCLUSION TO TEAM

DATABASE

TICKETS/HOSPITALITYDESIRABLE TIME OF YEARHISTORIC VENUEINTIMATE SETTING

CUSTOMER APPRECIATIONEMPLOYEE REWARDSFAMILY FUN

COMMUNITYMASCOT APPEARANCE(S)CROSS-PROMOTION OF EVENTS

GRASSROOTS/FUN

SOCIAL MEDIAFACEBOOK: ON-GOING MENTIONS

AND SHARES TWITTER: FREQUENT MESSAGING

AND RE-TWEETING OF YOUR INITIATIVES.

BE SOCIAL AND JOIN THE CONVERSATION!

DESIGNATIONS AND RIGHTSDESIGNATION AS “OFFICIAL

PARTNER OF THE CHARLOTTE HOUNDS”

CATEGORY EXCLUSIVITY AVAILABLE

RIGHT TO USE TEAM LOGOS AND WORD MARKS IN LOCAL ADVERTISING AND MARKETING PIECES, SUBJECT TO APPROVAL.

RIGHT TO USE IMAGES OF TEAM PLAYERS IN THE COURSE OF MAJOR LEAGUE LACROSSE ACTION, SUBJECT TO APPROVAL.

THESE ARE JUST SOME KEY ASSETS. WE WANT TO CUSTOMIZE A PARTNERSHIP TO MEET YOUR NEEDS. LET’S DISCUSS...

WADE LEAPHARTCHARLOTTE HOUNDS

704.206.1516WLEAPHART@CHARLOTTEHOUNDS.COM