charles gould: how to build and sustain an online community

Download Charles Gould: How to build and sustain an online community

Post on 29-Nov-2014



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As part of the 2014 Creative, Digital & IT Open Studios week Brightwave and The Student Room teamed up to show how a next generation individual loves to learn, collaborate and share experiences online: something that's no more different for students than for today's workforce. Brightwave are experts in workplace learning and their award-winning product tessello helps organisations ensure that their staff continually develop new ideas, share learning resources and collaborate. The Student Room is the largest student community in the world - over 1.5m members - where students can discuss anything from universities, health to lifestyle and relationships. Brightwave's CEO, Charles Gould, and The Student Room's CEO, Jason Geall, presented the following: ● The DNA of a next generation individual? ● What is an effective online community? ● What does this look like for the student population? ● Is a workplace online community any different? ● What are the barriers to sustaining an online community?


  • 1. Building and sustaining an onlinecommunityCharles GouldCEO, BrightwaveJason GeallCEO, The Student Room#BDFOStudios

2. What is an online community? How does a community get started? Can a community be managed? Whats the role of a Community Manager? From student to employee how do theydiffer? 3. A bit about BrightwaveBrightwave Services Account 4. Who we work with 5. What do we do? 6. E-learning at work 7. Gamification 8. Video and 3D 9. KNOWLEDGEIS OUR JOBKnowledge Workers spend38% of their time searchingfor information(Mcdermott) 10. We learn all the time 11. The barriers are falling: Access to content Access to experts Solutions to problems Ability to capture and shareAll these are faster and easierthan ever beforeAnd best done in Communities.Free contentSocialMulti-device 12. Social Learning NetworksWhy? User-generated and curated resources Supports communities of practice /inquiry Scalable Trackable Cost-effective Its social!AMD reduced the time sales staff spent searching for content from8.5 hours per week to 5.5 hours per week 13. Social LearningFour out of five learners are willing toshare what they know with others onlineand seven out of ten are motivated byusing tools that will help them networkand learn from others.Towards Maturity Benchmark Study 2013-14 14. Graduate Onboarding 15. Community of practice 16. Technical specialists 17. Enterprise-wide 18. What have we learned so far? Clear purpose Align with existing motivations Clear curator/community roles Act on registration ask question Ensure fast initial response Remove fear of criticism Foster smaller groups 19. Arguing online doesntchange hearts or minds.(It entrenches positions.) 20. Defensiveness isntperceived as strength.You lose peoplesrespect.(Let yourself roll with thepunches.) 21. Social research shows ittakes from 3 to 18 weeksto form a habit.(Keep going.) 22. It takes social interactionto turn a passive memberinto an active participant.(Reach out.) 23. Community membersonly create value whentheyre valued.(Make people feel good.) 24. Six key tips: Build borders inside the community Develop habits: model desired behaviours Tell your story make it everyones Promote unique, shared experiences Be prepared to bare your souls Unlock everybodys expertise 25. Thank