charles dumol content marketing power of storytelling
TRANSCRIPT
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Content Marketing:Using the Power of
Storytelling to Build Your Business
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About Me7 years in Web
Development/Design
Learned SEO in 2011
Moved to Content Writing in 2007
Part of GDI
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Storytelling as a Tool
Once upon a time…
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Storytelling as a Tool
COMMERCIAL BREAK
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Storytelling as a Tool
Charles Dumol’s Official Marketing Man-Crush
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Storytelling as a Tool
Once upon a time…
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Storytelling as a Tool
VS.
VS.
VS.
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Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.
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7 Step Content Marketing Checklist
Craft Your Cornerstone
Make Your Content Worth Reading
Give your Content a Good Home
Create Content that Attracts a Wider Audience
Build an Email List Sooner than Later
Don’t Go Too Long Without Making an Offer
Go on Social Media… Once You’ve Got Something
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Craft your cornerstone
Topics that interest and engage your audience
7 Step Content Marketing Checklist
Play to your strengths
• 10 Posts that encapsulates your core values/beliefs
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Make your content worth reading
Content is worth is worth reading if people read it.
7 Step Content Marketing Checklist
Good content is:
• Hooks the audience• Useful and problem
solving• Entertaining
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Make your content worth reading
Content is worth is worth reading if people read it.
7 Step Content Marketing Checklist
Good content is:
• Hooks the audience• Useful and problem
solving• Entertaining
Storytelling
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Give your content a good home7 Step Content Marketing Checklist
Invest in a good looking site design (e.g. a premium WordPress theme).Give it a secure environment
Get your own site/domain
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Create content that attracts a wider audience The next step after
identifying and capturing your audience.
7 Step Content Marketing Checklist
Think about new channels to market your content
Explore new channels like interviews, webinars, guest posting.
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Build an email list sooner rather than later
Work that marketing funnel by building that list
7 Step Content Marketing Checklist
A good way to train your readers
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Don’t go too long without making an offer
Don’t be afraid to make your pitch – this is still marketing after all.
7 Step Content Marketing Checklist
Offer something your audience actually wants.
Make a clear call to action
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Go on social media… once you’ve got something
Be part of the “third tribe”.
7 Step Content Marketing Checklist
Let others be your evangelists.
The last step.
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Storytelling
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THANK YOU!