charles beausse david kanyari teemu levander tobias deckert
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When Learning becomes entertainment. Charles Beausse David Kanyari Teemu Levander Tobias Deckert. Introduction. Pakistan : largest number of illiterates 1/3 children have access to education 26 % illteracy rates for girls Education < 3% of its budget - PowerPoint PPT PresentationTRANSCRIPT
ADP Project – “MobiHealth”
Charles BeausseDavid Kanyari Teemu LevanderTobias Deckert
When Learning becomes entertainment.
ADP Project – “MobiHealth”
Introduction• Pakistan : largest number of illiterates • 1/3 children have access to education• 26 % illteracy rates for girls• Education < 3% of its budget• 74% of Pakistan's population < U.S. $ 2 /day.
For a better future English skills
ADP Project – “MobiHealth”
Introduction
Our solution MobiFun !
Provide basic English skills for teenagers through Nokia S40 phone
Motivation = free minutes, or text messages
ADP Project – “MobiHealth”
Market Size and Trends• Focus on 5-14 years kids.
• 25,000,000 kids in the tarket age
• 91,000,000 mobile phones availible
ADP Project – “MobiHealth”
Our Strengths
– social benefit - people need us– easy handling of the application– real learning effect– first in the Pakistani market– image of the supporting companies
ADP Project – “MobiHealth”
Marketing Mix
• Promotion combination between PR, Advertising and Viral
marketing• teaching events• homepage with newsblog, download section,
score viewer, …• Facebook group• Poster at schools and supermarkets • flyer with instructions• Word of Mouth bluetooth sharing
ADP Project – “MobiHealth”
Marketing Mix
• Price• Free application• 1€ fee when expanding to other
markets (US, Europe) • Place• Website• Word of Mouth bluetooth topics
sharing
ADP Project – “MobiHealth”
Key Assumptions
fast acceptance and customers feedback
viral spreading of our application
new partners and sponsors for further development
ADP Project – “MobiHealth”
Financials
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Incomes
Our needsAdvertisementnomber of Subscrivers
Period on 4 years
K€
ADP Project – “MobiHealth”
Thank you for your attention!
ADP Project – “MobiHealth”
ADP Project – “MobiHealth”
User story
As a Pakistan Kid my parents want me to learn english to secure my future but the school is far away and boring....
... And with my application „MobiFun“ I can train myself, going through different exercises.
After succesfully passed the levels I win some free minutes of telecomunication or text messages.