charity shops
DESCRIPTION
Many charity shops still don't publish the charity's website address in their windows. When they are closed, they are truly closed. Yet they could be driving visitors to their website 24 hours a day. It's just not good enough more than a decade after charities started fundraising online.TRANSCRIPT
© 2008 Fundraising UK Ltd
www.fundraising.co.uk
Charity shops:Shhh! Don’t mention the Web!
15 July 2008
Howard LakeFundraising UK Ltd
01206 579081
© 2008 Fundraising UK Ltd
www.fundraising.co.uk
An open and shut case
High street charity shops aren’t open 24 hours a day.
They’re lucky if they open for more than six hours a day.
When closed, their windows remain a useful… shop window
So, why no mention of the charity’s website which is open 24 hours a day?
© 2008 Fundraising UK Ltd
www.fundraising.co.uk
Not open for business
Next time you pass a charity shop, see if they promote the web address
Don’t be surprised if they don’t Do be surprised given that the charities
have been fundraising online since the mid/late 1990s.
© 2008 Fundraising UK Ltd
www.fundraising.co.uk
Not convinced?
Join me on my tour of Canterbury and Whitstable last weekend searching for web addresses in charity shop windows…
© 2008 Fundraising UK Ltd
www.fundraising.co.uk
© 2008 Fundraising UK Ltd
www.fundraising.co.uk
© 2008 Fundraising UK Ltd
www.fundraising.co.uk
© 2008 Fundraising UK Ltd
www.fundraising.co.uk
© 2008 Fundraising UK Ltd
www.fundraising.co.uk
© 2008 Fundraising UK Ltd
www.fundraising.co.uk
© 2008 Fundraising UK Ltd
www.fundraising.co.uk
Spot any?
No, nor me. Actually, there was one on one of the
posters in the Oxfam shop. Small type though.
So, a good use of charity real estate? A missed opportunity? A lack of integration?
© 2008 Fundraising UK Ltd
www.fundraising.co.uk
Yes!
How much would it cost to promote the website in a charity shop window?
1p perhaps – a laser print-out, or a b/w photocopy
Could charity trading arms have stretched to affording that in the past 10 years?
© 2008 Fundraising UK Ltd
www.fundraising.co.uk
What to do?
Work for a charity? Check if your shops have a web address in the window.
Visiting a charity shop? Ask for the web address, and mention you couldn’t see it in the window.
© 2008 Fundraising UK Ltd
www.fundraising.co.uk
24-hour charity shops
Let’s get the most out of charity shops – driving traffic to charity websites even when they’re closed
© 2008 Fundraising UK Ltd
www.fundraising.co.uk
Thank you
Howard LakeFundraising UK [email protected] 579081