Charity Shops

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Post on 20-Jun-2015




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Many charity shops still don't publish the charity's website address in their windows. When they are closed, they are truly closed. Yet they could be driving visitors to their website 24 hours a day. It's just not good enough more than a decade after charities started fundraising online.


<ul><li> 1. Charity shops: Shhh! Dont mention the Web! 15 July 2008 Howard Lake Fundraising UK Ltd [email_address] 01206 579081</li></ul> <p> 2. An open and shut case </p> <ul><li>High street charity shops arent open 24 hours a day. </li></ul> <ul><li>Theyre lucky if they open for more than six hours a day. </li></ul> <ul><li>When closed, their windows remain a useful shop window </li></ul> <ul><li>So, why no mention of the charitys website whichisopen 24 hours a day? </li></ul> <p> 3. Not open for business </p> <ul><li>Next time you pass a charity shop, see if they promote the web address </li></ul> <ul><li>Dont be surprised if they dont </li></ul> <ul><li>Dobe surprised given that the charities have been fundraising online since the mid/late 1990s. </li></ul> <p> 4. Not convinced? </p> <ul><li>Join me on my tour of Canterbury and Whitstable last weekend searching for web addresses in charity shop windows </li></ul> <p> 5. 6. 7. 8. 9. 10. 11. Spot any? </p> <ul><li>No, nor me. </li></ul> <ul><li>Actually, there was one on one of the posters in the Oxfam shop. Small type though. </li></ul> <ul><li>So, a good use of charity real estate? </li></ul> <ul><li>A missed opportunity? </li></ul> <ul><li>A lack of integration? </li></ul> <p> 12. Yes! </p> <ul><li>How much would it cost to promote the website in a charity shop window? </li></ul> <ul><li>1p perhaps a laser print-out, or a b/w photocopy </li></ul> <ul><li>Could charity trading arms have stretched to affording that in the past 10 years? </li></ul> <p> 13. What to do? </p> <ul><li>Work for a charity? Check if your shops have a web address in the window. </li></ul> <ul><li>Visiting a charity shop? Ask for the web address, and mention you couldnt see it in the window. </li></ul> <p> 14. 24-hour charity shops </p> <ul><li>Lets get the most out of charity shops driving traffic to charity websites even when theyre closed </li></ul> <p> 15. Thank you Howard Lake Fundraising UK Ltd [email_address] 01206 579081</p>