charity marketing solutions llc 2009 - eagerlearner.com · 2009-02-18 · charity marketing...

Charity Marketing Solutions LLC 2009©


www.mymarketingvideos.com

Jump Start Guide for Twitter Beginners.AUTHORS: Al Ferretti, Jim Grygar, Skeeter Hansen.COMPANY:Charity Marketing Solutions LLC13055 Riverdale, Dr. NW, Suite 500, #123Coon Rapids, MN 55448http://www.charitymarketingsolutions.com

FULL DISCLOSURE:This Jump start for Twitter beginners is a living guide that will continually change and continue to evolve with your participation and community interaction.Our goal is NOT to create rules to follow on Twitter. We simply want to give you the best secrets; tips, tools and ap-plications to jump-start your success on Twitter. Our mission is to help you avoid mistakes. As early tweeters we want to help you take advantage of the fastest growing social network and micro-blogging revolution taking place today, Twitter.

ALL RIGHTS RESERVED.You are not authorized to copy, modify or remove any of the contents in this guide. Nor are you authorized to mon-etize this guide. However if you wish to pass along this guide or offer this guide as a bonus or gift, you are permitted to do so. Digital image and copyright protection is applied to this pdf through our proprietary software. Any unauthor-ized reproduction of content or images are subject to penalty of law.

LEGAL NOTICE:While all attempts have been made to verify information provided in this guide, neither the Authors nor the Company assumes any responsibility for errors, omissions, or contrary interpretation of the subject matter herein. This guide is not intended for use as a source of legal or accounting advice. The Company wants to stress that the information contained herein may be subject to varying state and/or local laws or regulations. All users are advised to retain competent counsel to determine what state and/or local laws or regulations may apply to the user’s particu-lar business. The reader of this guide assumes responsibility for the use of these materials and information. Adher-ence to all applicable laws and regulations, federal, state, and local, governing professional licensing, business practices, advertising, and all other aspects of doing business in the United States or any other jurisdiction is the sole responsibility of the purchaser or reader. The authors and Company assume no responsibility or liability whatsoever on behalf of any reader of these materi-als. Any perceived slights of specific people or organizations are unintentional.

DISCLAIMER: “From time to time you may run into a grammatical hiccup or two but that only means we are human like you too”. –Al Ferretti



CONTeNTS

Welcome ............................................................................................... 4Testimonies .......................................................................................... 5Twitter explained .................................................................................. 6Why is Twitter useful ............................................................................. 7How to Create your Twitter Account ..................................................... 8Getting Started ..................................................................................... 9Filling in the Create Account Form ..................................................... 10Setting up your account ...................................................................... 12Your account settings ......................................................................... 13Account set up .................................................................................... 16enabling your mobile phone ............................................................... 17Setting your notification preferences .................................................. 18Setting up your reply notices .............................................................. 19Uploading your profile picture ............................................................. 21Designing your Twitter background .................................................... 22How the world will see your Twitter page ........................................... 24Lets go following ................................................................................ 263 Ways to search people to follow ...................................................... 27Advanced search ................................................................................ 29Inviting friends to follow you ............................................................... 33Lets go build relationships .................................................................. 35Beginning with @replies ..................................................................... 36



Welcome and thank you for allowing us the opportunity to serve you with this Twitter guide. We believe that

twitter is the fastest growing and the hottest social website on the Internet today.

There are numerous and different methods availablefor driving traffic to your website. But Many people

simply get lost, confused and buried in an avalanche of information on the internet today.

We will rescue you from the information overloadand provide you with a crystal clear

step by step guide for your twitter experience. By removing the confusion out of Social Networking

and Internet Marketing, this will jump start your chances of success with your online business starting today.

Are you ready to jump start?!?

Great~



MargHamp @AlFerretti Thanks for “Twitter Secrets and Tips” email -loads of resources for those of us who couldn’t make it on the call! Appreciate you

DixieDynamite @AlFerretti My new hero! I’m a newbie but learning fast. Thx for the info!

aydzb @alferretti you gave a powerful, great info on tonight’s call ! Great sharing!

PhoenixMonELdy @AlFerretti Awesome! Thank You, Thank You, I’ll get this twittered out bit by bit, and almost NO one I personally know is on twitter yet!

anthonymcneil @TrafficGen Hey there Jim! How’s the program com-ing a long? I’m still using some of the techniques with great success.

TerryUpton @TrafficGen Thanks Jim. I appreciate your help. You guys are providing a great service.

catttaylor @TrafficGen I signed up for your Twitter Secrets and Tips - thanks you helped me get more traffic

dixiebrown @TrafficGenThanks Jim for allowing to share on the call this evening.

retlawbiz @SkeeterHansen Hey Skeeter thanks for the gr8 tips and secrets on twitter

fivefootperspec @trafficgen...thats for the message. I love your tips!



What is TwitterTwitter Explained

Twitter is a social networking and microblogging service that allows you answer the question, “What are you doing?” by sending short text messages 140 characters in length,

called “tweets”, to your friends, or “followers.”

The short format of a tweet is the unique characteristic of Twitter. This allows informal and quick information sharing that provides relief from rising email

and instant message fatigue. You can use Twitter to share information with people that you wouldn’t normally exchange email(s) or instant message(s) with.

This opens up your circle of contacts to an ever-growing community of like-minded people.

You can send your messages using the Twitter website directly, as a single SMS alert, or via a third-party application such as Twirl, Snitter, or the Twitterfox add-on for Firefox. (you will learn more about these tools in our Accelerate on Twitter Guide)

Your tweets are displayed on your profile page, on the home page of each of your followers, and in the Twitter public timeline (unless you disable this in your account settings.)

Watch this video about Twitter

http://www.youtube.com/watch?v=ddO9idmax0o



Why Twitter is Useful

Twitter has many uses for both personal and business use. It’s a great way to keep in touch with your friends and quickly broadcast information about where you are and what you’re

up to. For example, “I’m downtown and aching for some sushi. Anyone like to join me?”

For business, Twitter can be used to broadcast your company’s latest news and blog posts, interact with your customers,

or to enable easy internal collaboration and group communication, allowing you to drive traffic to your website.

Lets Dive in andCreate Your Account



How To Create Your Twitter Account

Go to http://twitter.com



Click on the “Get Started—Join!” button.

You will be taken to the account creation page and presented with a form like this:



Filling in the Create Account FormTip 1: Selecting your username A. You can have up to 15 alphanumeric characters in your username as long as there are no spaces. B. First name, last name, business name or pick a name that is in your niche. For

example, If you are in real estate pick “realestate_sue”. Another example would be “seo_steve”, “trucker_bob”, or “healthy_betty”. (More on names on page 16) People can quickly see what you’re about and they know your name too. (Option-al-Use the underscore key if you wish to give the username more distinction).

C. As you type in the characters for your desired username, Twitter automatically checks if the username is available. If someone is already using that username Twitter notifies you like this:



We’re going to SKIP this step for now

The reason you’re skipping this step is because your account is not ready yet.If you send out those invites to your contacts right now, this is what they’re goingto see when they come to your Twitter page:

Did you really want your friends to see how ugly your page is right now?Not many people will want to follow a brown square like this.



The only people that would follow you are your loved ones and… they will only do itbecause they have to or more likely because you threatened them with grievousbodily harm if they didn’t! ☺All right, let’s “fix up” your account – make it look pretty – and tell Twitter howyou want to use it. One more thing before I forget…

Congratulations, you are now officially an active user on Twitter! Your“homepage” on Twitter is now http://twitter.com/username (where usernameis the one you chose earlier on.)

Setting Up Your AccountYou will be taken to the following screen when you skip the “Invite Friends” step:

Under: What are you doing?enter something you would like to say, like “Hello everyone I am new to Twitter”Then press the update button



Congratulations on your first Twitter post. Now let’s get down to business… wewant to change your account settings and smarten up your Twitter page.

Your Account SettingsYour first move from here is to click on the settings link to access your accountsettings.



You will come to a this window to update or change your settings

IMPORTANT NOTICEOne Line Bio

enter a one-line description of yourself here. Make it interesting. Something to encourage like-minded people to follow you or click on your “More Info URL” before they start following you.Please read the next page before you enter your info.



This is your bio. The keywords that you select for your bio will be searchable by others. So take your time . Let people know more about yourself.



Let’s go through the fields and fill them in. Name : This is the name that will appear in your Twitter bio. This is not the same as

the “username”, unless you want it to be.

Username : First name, last name, business name or pick a name that is in your niche. For example, If you are in real estate pick “realestate_sue”. Another example would be “seo_steve”, “trucker_bob”, or “healthy_betty”. People can quickly see what you’re about and they know your name too. (Optional-Use the underscore key if you wish to give the username more distinction). Usernames on Twitter are becoming hot commodities like dot com websites. Get your personal or business name(s) before they’re gone.

Email : Many Twitter applications only work with Gmail accounts. Getting a separate Gmail account for your Twitter account is recommended. (We will share the power of this later on)

Time Zone : enter the TimeZone you are located in or wish to be in.

More Info URL : If you have a website, blog, facebook or other website you would like people to see, insert your link here. Be sure you include “http://” before you domain name or your link will be unclickable.

One Line Bio : The keywords you select for your one line bio will be searchable by others and can give you immediate visibility and exposure on twitter. Check out our one line bios

Al Ferretti http://www.twitter.com/AlFerretti or Jim Grygar http://www.twitter.com/TrafficGen or Skeeter Hansen http://www.SkeeterHansen You may use up to 160 characters in your bio. ( I would enter as many characters as it allows without sounding “spammy”.)

Location : Simply enter the City and State where you are located. When you enter in your location, other people who are in your same City or even in your same State may start to follow you...

Language : Press 1 for english, lol.



enabling Your Mobile Phone For Twittering

This step is only necessary if you want to receive or send Twitter updates from your mobile phone.

WORD OF CAUTION: Depending on your service provider and the mobile plan you have, you could end up paying for every Twitter message received or sent. One person we know of found out the “hard way” when he received a bill of $150.00 for text messaging!

First lets define updates. Updates are the actual micro blogs aka “tweets” posted with 140 characters or less under home or everyone. Protecting will only let people whom you approve follow your updates. Protecting does not allow for public view-ing nor will your updates be indexed by the search engines, like google. People will not be able to follow you without your approval and will be unable to search you on Twitter. Most people on Twitter do NOT protect their updates, but it’s your choice.

Be tricky! Your password should be at least 6 characters and not a dictionary word or common name. Change your password on occasion. Note: If you have trusted a third-party Twitter service or software with your password and you change it here, you’ll need to reauthenticate to make that software work. (Never enter your pass-word in a third-party service or software that looks suspicious.)

Protect my updates:

Password:



Setting Your Notification Preferences

Notifications are “self-explanatory”. Simply enable the types of messages you wantto receive in your email inbox when the following events occur:



What are the @reply settings?example: you follow Skeeter and Al. Skeeter follows you, Al and Jim. You love reading and replying to Al and Skeeter’s updates but you don’t know Jim, so you don’t want to see Skeeters’s replies to him. You don’t want to stop following Skeeter, nor do you want to follow Jim. What to do? Twitter offers @reply timeline settings to control the display of replies between people you follow on your homep-age. These settings are like filters for the replies posted by your followers. There are three settings

• @replies to the people I’m following: see @replies posted by people you follow to other people that you also follow. In this case, you would always see replies between Skeeter and Al because you follow both of them, but never between Skeeter and Jim, because you don’t follow Jim. (This is the default setting.)

• All @replies: see all @replies posted by people you follow, whether or not you follow the person to whom the reply is directed. In this case, you would see all of Skeeters’s replies to Jim and anyone else she replied to, regardless of whether you follow them or not.

• No @replies: never see any @replies in your timeline, ever. In this case, you would not see a reply from anyone, regardless of follow state, including replies between Skeeter and Al, Jim, or anyone else.

Note: these settings don’t affect your replies tab; all replies made to you appear in your own replies tab regard-less of follow state, even if your settings are “no @replies.” The replies setting is like a timeline filter for replies made by people you follow, it’s not for managing replies made to you. To change your @reply settings: 1.Log in to Twitter 2.In the upper right hand navigation bar, click Settings www.twitter.com/account/settings 3.Click the fourth settings tab, Notices www.twitter.com/account/notifications 4.Select the appropriate setting: all or nothing, or somewhere in between. 5.Save your changes Use your reply settings to show a comfortable number of replies for you.

How to change your reply settings



People often wonder...

1. If I @reply to someone who doesn’t follow me, will they see my reply in the replies tab?

Yes. A person’s replies tab shows all replies made to them regardless of timeline set-tings or follow state. The only exception to this is block-- replies from people you’ve blocked will not show up in the tab.

2. Can I receive notifications on my device when someone sends me an @reply?

Yes. If you have Twitter turned ON, and notifications are ON for the person you’re following, you will receive their @reply on your device. There is no setting for receiving replies only.

3. What is the difference between an @reply and a Direct Message?

Direct messages can only be exchanged between mutual followers; they are private and only the author and recipient see them. @replies are public messages sent between people, regardless of follow state. Direct Messages are sent with this formula: D+username+message. (example: D Jim_Grygar are you going to that movie?)

Don’t Start Tweeting yet. (You need to finish setting up your profile page)



Upload Your Profile Picture

Your Twitter profile picture instantly indentifies you to the Twitter world.

Tips:

* A real picture of yourself is encouraged. This will add character to your tweets. * Because the images are usually seen in a small version, a crop of your face works best. * People can see the full-sized version when they click on your picture from your profile page. So

don’t upload a tiny one -- Twitter will create the thumbnail for you. * If you want to control exactly how it will be cropped, upload a square picture. * Nudity or obscene images are not allowed. * Be sure you have permission to use the photo you’re using.

(And don’t use a celebrity’s picture -- unless you’re that celebrity, of course.)



DESIGN: Customize your Twitter page and how your profile looks to others. Start with a pre-designed theme -- and then, optionally, customize it with your own color scheme and background image.

http://www.tweetbacks.com can help you customize your design. While tweetbacks is template driven, if you have editing software you can change colors, add pictures and text. We recommend “Gimp” it has advanced features of photoshop, yet is absolutely free go to http://www.gimp.org and download your copy today.



Once you have uploaded your new background. You can see what your changes look like instantly, but they’re not saved until you click “save changes.” If you want to start over, click “cancel.”

You are now ready to discover how to jump start on Twitter.



How The World Sees Your Twitter Page

This is what you look like when you are logged in Notice the different background I added

Here you see the default

twitter design

Now You can see the custom

design backgroundI added



HOMe:Before following anyone, it is important to start by sending out 6-8 updates aka “Tweets” at the top of the screen where it states “What are you doing?”

Here’s how you can jump start with a few tweets.You can tweet a few cool things about yourself, perhaps your niche, quotes, or even a question. Caution: Do not start talking all about your business or people will quickly smell that food called spam.

This is your home page where you can begin tweeting



Enter your first update and click on the grey “Update” button

That’s it. You have just made your first update. Simple isn’t it?

There is more to knowIf there is 1 thing that you must completely understand about Twitter.Twitter is all about Followers and building relationships.

LETS GO FOLLOW…

Click here to begin following



There are 3 ways to search people and 1 way to invite friends by using this section on Twitter.Start with the button “Find on Twitter” You may search for people by their username or first/last name or people in your niche. IE Marketing, Al Ferretti, Wellness, etc. These search words must be located in the persons username or name on Twitter, in order for them to appear in your search. The keywords listed in their bio are not part of this search.

Click on the follow button to begin following the person that you see. You can click on the persons photo to read their bio. This will help you decide if this is the person suitable for you to follow.

You may also take advantage of the section Find People, Follow Them by using the tabs “Find on other networks”, “Invite by email”, and “Suggested Users”



Another great way to search people you may be interested in following is by clicking on the Search Tab on the very bottom of your Twitter user screen.

Two additional resources to find people and/or to follow

Search Twitter http://search.twitter.com



Search Twitterhttp://search.twitter.com/advanced



Once you have entered your search your results will look like this.Choose who you would like to follow then click on their profile.



When you see their profile you will see under their picturea follow button, simply click, now you are following.

To get more followers click on the people following them.

You are now following TrafficGen



Now you can click the follow buttons and follow multiple people.WARNING

Following more than 400 people per day may be hazardous to your Twitter account, Twitter could suspend your account.



Inviting Friends To Follow YouRemember that step you skipped earlier on when we were setting up your account?Well, now you’re ready for it… Click on the “Find People” link in the navigation bar. You’ll be presented with three tabs or options to finding people

Twitter supports integration with the following networks:Hotmail, Yahoo, AOL, MSN and Gmail. Here’s a quick overview of what happenswhen you use this option: • You’re prompted to enter your account details for the network • Twitter logs into your account (e.g your Gmail) and retrieves your email contact list from that account. • Twitter then searches it’s database for their email addresses and creates a list of your contacts who are already on Twitter. All you have to do is: click on who you’d like to follow and click on the “Continue” button – Twitter takes care of adding them to your “following” list for you. • In the next step Twitter lists all your contacts who are NOT on Twitter and asks if you would like to send them an email invitation to join and start following you. As in the previous step, you can pick the ones you would

like to send an email to.

Inviting people from other networks you belong to



This is a sample of the email that your friends will receive:

From: [Your Name] [email protected]: [Your Name] wants to keep up with you on TwitterMessage:To find out more about Twitter, visit the link below:<link to your Twitter homepage>Thanks,-The Twitter TeamAbout TwitterTwitter is a unique approach to communication and networking basedon the simple concept of status. What are you doing? What are yourfriends doing—right now? With Twitter, you may answer this questionover SMS or the Web and the responses are shared between contacts.This message was sent by a Twitter user who entered your emailaddress. If you’d prefer not to receive emails when other peopleinvite you to Twitter, click here:<link to your Twitter homepage>

In this step you enter a list of email addresses of people you know and want to follow on Twitter. The process is similar to the previous step, except you have to manually enter the email addresses.

Tip: Personally we don’t recommend using this option. In our opinion it’s probably better to send your friends an email from your own computer, using your own email account. You’ll probably achieve much better results with this because your friends will recognize your normal email address in their email inbox. Also, email service providers might incorrectly flag Twitter’s email as SPAM. Using your own email increases your chance having your invitation delivered and read.



LETS GO BUILD RELATIONSHIPS



Beginning with @replies.@REPLIES: When you send a tweet, anyone can reply to you by using the @replies .You may also reply to a tweet by using @replies. Think of it as sending an instant or text message. All of your followers can view @replies. This is a great way to start a conversation or join in on one. Additionally, from the main screen you can enter the @ symbol followed by the persons username to send a tweet to that person.) every @replies sent to you whether you see it on the main screen or not will be saved in the @replies section. .

DIRECT MESSAGES: There are two ways to send a direct message on twitter. The first way is by typing the letter “d” followed by a space then the persons username. Ie “d SkeeterHansen Did you see the website http://alssecret.com ? ”(You do not include the @ symbol when sending a direct message this way.) The second way is by replying to a direct message that was sent to you. All direct messages sent from you and to you will appear in the section that says direct messages. Note: All direct messages are private between you and who you are tweeting with. Lastly, you can only send a direct message to a person that follows you. (Screenshot example of @direct message in action using and displaying our username and our URL with a short testimony)

FAVORITeS: This is nice for saving testimonials or quotes you want to keep. Just click on the star next to the message and it will be saved to your favorites. You can save every message to your favorites except for direct messages. Favorites will come in handy for saving testimonials, quotes or any other form of information you wish to save in your favorites.



EVERYONE: This is everyone using Twitter throughout the world. Many people will ask questions or just post a comment in this section.



This wraps up Jump start on Twitter and its basic functions.

In closing, we at http://www.mymarketingvideos.com hope you find this informa-tion useful and helpful. Now that you understand Twitter better you will love our next guide…… “Accelerate on Twitter”.

Accelerate on Twitter is an advanced guide designed for the individual or busi-ness owner that wants to take Twitter to the next level. Such as how to ethically generate 1,000’s of followers in just days and how to increase the amount of leads and sales for your business for FREE. This guide will include Twitter Traffic Secrets, Tips, Tools and Applications that most people wish they knew about.

If you have any questions you may contact us anytime on Twitter. We are always open to comments and suggestions to improve our content for your use. Thank you for allowing us to serve you with this Jump Start on Twitter guide.

Until we tweet or meet again,

Al Ferretti http://www.twitter.com/AlFerretti (Yes that is Marie Osmond with Al)

Jim Grygar http://www.twitter.com/TrafficGen

Skeeter Hansen http://www.twitter.com/SkeeterHansen

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charity marketing solutions llc 2009 - eagerlearner.com · 2009-02-18 · charity marketing...

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