SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN 

THE DESIGN SCHOOL 

FOUNDATION IN NATURAL BUILD ENVIRONMENT 

 Assignment: Charity Drive Report    Group members:  

Name  Student ID 

Audrey Ting Ming Fang  0320247 

Chow Kah Yien  0320300 

Fong Wen Ying Cynthia  0320499 

Lim Zi Shan  0320372 

   Introduction to Business [BUS30104] Lecturer: Chang Jau Ho Submission Date: 20th June 2015 

 

 

Index  

No.  Content  Page 

1.  Executive Summary   2 

2.  Objectives  3 ­ 4 

3.  Target Market  5 

4.  Competition Analysis   6 ­ 7 

5.  Product & Packaging:   5.1 Products 5.2 Packaging  

8 ­ 11 

6.  Pricing  12 

7.  Promotion   13­14 

8.  Sponsors   15 

9.  Distribution   16 

10.  Green Measures   16 

11.  Human Resource Planning   17 

12.  Evaluation of Results  18 

13.  Appendices   19­21 

   YouTube link: https://www.youtube.com/watch?v=Gb7XdZu6844&feature=youtu.be    

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1. Executive Summary   In groups of 4, Foundation in Natural and Built Environments students who                       took the Introduction to Business module were involved in an annual charity                       drive. The purpose of this assignment is to raise funds for a charity                         organization.This gives us an opportunity to run a business venture and                     also to gain experiences about how a business is run throughout a week.  Our team decided to raise funds by selling homemade foods and drinks                       made by ourselves and of course to find a sponsor. Our products we                         decided on was taufu fah, soya bean, grass jelly, popiah and kacang kuda                         (chickpeas). We chose food and beverage as our products because our                     products is more unique and students can seldom find them in our                       university.   All profits will be donated to the Breast Cancer Welfare Association                     (BCWA), a self­help support group. Its members comprise of breast cancer                     survivors, family members of breast cancer patient, related professionals                 and interested persons. The mission of BCWA rests on the philosophy that                       a volunteer or a breast cancer survivor uses her experience to help other                         women recovering from with breast cancer. We chose this charity                   organizations because breast cancer is very commonly known among                 Malaysians but not many people actually understands about it.    A total of RM 2594.45 was raised by our team, Girl Power for BCWA.         

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2.Objectives  1.1 Breast Cancer Welfare Association (BCWA) 

 ➢ 5th floor, Bangunan Sultan Salahuddin Abdul Aziz Shah, 16 Jalan                   

Utara, 46200 Petaling Jaya, Selangor, Malaysia ➢ +60 3­7954 0133 

 The reason we decided to donate to BCWA is because breast cancer is                         very commonly known among Malaysians but not many understand the risk                     and the actual reason of the pink ribbons.  The pink ribbon evokes traditional feminine gender roles, caring for other                     people, being beautiful, being good, and being cooperative. The pink ribbon                     represents fear of breast cancer, hope for the future, and the charitable                       goodness of people and businesses who publicly support the breast cancer                     movement. It is intended to evoke solidarity with women who currently have                       breast cancer. And since we are all girls in this group, why not support                           women? 

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1.2 Professional & Personal Objectives   i) A target of RM 25000 

ii) Sales profit of RM 2500 and more to cover up our costs 

iii) Target sales of products altogether, 

­ 65 trays of 2 popiahs on each tray 

­ 40 small cups of chickpeas 

­ 120 packs of taufu fah 

­ 150 bottles of soya bean 

­ 20 cups of grass jelly 

 1.3 Personal Objectives  

 

i) Obtain new skills such as marketing techniques, accounting skills and                     

planning strategies 

ii) Strengthen group work/cooperation 

iii) To gain a memorable experience together  

       

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3. Target Market  

● Students 

Most students in Taylor’s Lakeside University come early for morning                   

classes due to the limited parking spaces and do not have time for their                           

breakfast. Most of them would usually buy some convenient food such as                       

waffle and snacks from the vending machine. Most stalls in campus sell                       

foods that are packaged, students can just come and buy it and go for their                             

class, which is very convenient for them to do so. Judging by the fact that                             

there are a lot of students would spend their money on luxury stuff such as                             

Starbucks, Chatime etc., we believe that students in Taylor’s University                   

have high spending power. 

 

● Friends 

We promoted about what we are doing and what we are going to sell on                             

social medias like Facebook, Instagram and Twitter, our friends would                   

know about this charity drive and support us. And because it is easier to                           

communicate with them about our products compare with strangers,                 

therefore it would also be easier to persuade them to buy our products. The                           

purpose of our charity drive is to earn profit in order help our charity                           

organization, so we would emphasize this fact to persuade our friends to                       

support our charity organization. Most of them have normal spending                   

power. 

   

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4.Competition Analysis  Our competitors are of course the other groups in our business class that                         were also involved in the same charity drive as us, but the two of our main                               competitors were:   

1) Hazel Ong’s Group              They were also selling homemade popiah like us but with seaweed wrap                       like the Hosaka Japanese Snack Food in Sunway Pyramid. Besides that,                     they also sold homemade cookies and few sliced fruits.   We were worried that no one would buy our popiahs as we heard quite a                             number of customers claiming that the other group’s popiah had seaweed                     and our popiah tasted a little too dry and plain.   

● Strengths: Wide varieties of food. ● Weaknesses: Non­halal and this would decrease the amount of 

customers they would get. 

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2) Khoo Zer Kai’s Group              Pretty sure that this group is the strongest among all and is most of the                             other group’s competitor. This group was sponsored by Softsrve ice cream,                     one of the most famous sensation in Subang. As you can see from the                           picture above, their booth were crowded and people were lining up                     throughout the five days of charity drive.  

  

● Strengths: They did not have to walk             around with trays of what they are selling to                 ask others if they are interested or not,               instead, people come over and ask if they               are ready to sell.   

● Weaknesses: They sell out really fast           and sometimes the voltage needed to freeze             the ice cream in the ice cream machine is                 not enough.   

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5. Product & Packaging   5.1 Products The products that our group sold was tau fu fah, soya bean, chickpeas,                         popiah and grass jelly. All these products are homemade with fresh                     ingredients which would bring back childhood memories.   The actual reason we chose to sell these food is because we think these                           are suitable for breakfast and there are no authentic homemade taufoofah,                     soya bean, popiah or kacang kuda around campus unlike the powder made                       pudding like taufoofah available from SugarKid.   

  

        

vs         

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● Tau Fu Fah (priced RM5 per pack) It is a homemade taufoo fah sponsor by an aunty in the morning market at                             PJS 7 . It is an Asian delicacy made from tofu, a very smooth and soft kind                                 of pudding, usually served with white sugar and also brown sugar. It can be                           eaten warm or chilled. Customers would definitely buy this because this                     traditional taufoo fah is rather rare to find in a modern era like nowadays.  

            

● Soya Bean (priced RM5 per bottle) The aunty also sponsored us the homemade soya bean that we sold. It is a                             traditional food uses of soybeans include soy milk, and from the latter tofu                         and tofu skin as well. Soybean is good for all of us because it is full of                                 antioxidants such as vitamin E and B complex, which will help to restore                         the radiance of our skin.   

     

 

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● Chickpeas (priced RM3 per cup) In malay, it is known as kacang kuda. It has a delicious nutlike taste and a                               texture that is buttery, yet somehow starchy and pasty. Eating chickpeas                     provides you with a vegetarian­friendly source of protein, Also, it is a rich                         source of dietary fiber which will help keep your colon healthy. We serve                         these chickpeas fresh and hot from the steamer and that is what makes                         customers to keep buying them.              

● Popiah (priced RM6 per tray) It is fresh spring rolls we made ourselves. We serve A vegetable popiah                         that full of vegetables such as carrot, cucumber, mengkuang and others.                     The popiah skin is a soft, thin paper­like crepe or pancake made from                         wheat flour. It was a good choice for our customer as our popiah can take                             as lunch and it was a healthy food to choose with as there are many                             vegetables inside the popiah.    

   

 

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● Grass Jelly (priced RM3 per cup) Grass jelly was also freshly made by             ourselves. It is traditionally made with an             herbal grass jelly, water and simple sugar             syrup. Grass jelly is made from an herbal plant                 which have special healthful effect of cooling             the body. The solidified grass jelly can be cut                 up and served warm or cold in a syrup.    

 5.2 Packaging In order to reduce cost and wastage, we used recycled plastic containers                       and plastic bottles to package all of our products. We also used the pink                           ribbons that BCWA gave us and stick them on our products as seen in the                             picture below.   We decided to use transparent plastic containers instead of paper cups is                       because we think that the product itself is the main attraction and eye                         catching to most of the people who walk past our booth.  

         

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6. Pricing  

The selling price of our products are as follow:  > 2 popiahs for RM6 in a tray, chickpeas RM3 per cup, grass jelly RM3 per                               cup, soya bean RM5 per bottle, taufoofah RM5 per container.   For the soya bean and taufu fah, we decided to have a promotion where                           you can get 2 taufoofah or 2 soya bean or even one taufoofah and one                             soya bean for RM8.   

  Cost Price  Selling Price  Units  Revenue 

Popiah (2 per tray)  RM 2.70  RM 6  67  RM 402 

Chickpeas  RM 1  RM 3  41  RM 123 

Soya Bean  (sponsored)  RM 5  132  RM 660 

Taufoofah  (sponsored)  RM 5  108  RM 540 

Cincau  RM 0.50  RM 3  20  RM 60 

Promotion  (sponsored)  RM 8  52  RM 208 

Total revenue    RM 1993 

 From the table, the cost prices of popiah and chickpeas are RM2.70 and                         RM1 respectively. Thus, with the sales prices of RM6 for popiah and RM3                         for chickpeas, we are able to generate a revenue that is on average of 2.22                             times the cost price of popiah and a 3 times the cost price of chickpeas.                             Our taufoofah and soya bean are sponsored by the aunty. Since the aunty                         is also selling the taufoofah and soya bean at the market at a price of RM2                               per bottle, so we decided to sell it for RM5 per bottle during the charity                             drive.   

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7. Promotion  

● Social Network 

  A Facebook page was created to show             our group poster, menu and others to the               public before the charity drive. Other than             that, posts were also done on Instagram             to increase publicity. We would always           update our new information through         Facebook and Instagram.       

       

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● Poster                    An A3 poster and A4 sized menu was designed by Cynthia Fong using                         Adobe Photoshop and printed. This is to allow passersby can have a quick                         glance of what we were selling and the price of our food and beverage also                             shown in the poster.   With this A3 poster, we hope that they would stop to read and donate. The                             quote ‘cancer messed with the wrong girl.’ to help attract everyone’s                     attraction.   

   

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8. Sponsors  We have approached a few individuals and corporate for sponsorship as to                       support BCWA and our charity drive.  Individuals 

1. Audrey Ting and family RM 100 2. Cynthia Fong and family RM 200 

 Corporate 

 > WOW Family Karaoke Snooker & Lounge  The reason we approach them for funding our               charity drive is because we know them             personally and they are financially generous.           We contacted the individuals by telephone           calls and face to face meeting, corporate by               sponsorship letter and telephone calls.  In addition, WOW Family Karaoke Snooker           

and Lounge is willing to sponsor us an amount of RM 800 in total and                             packaging needed for our products such as plastic cups and small plastic                       containers. The money was handed to us in cash.          

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9.Distribution  The products we sold were homemade popiah, chickpeas, soya bean, and                     taufu fah. We had to wake up early in the morning during the charity drive                             to prepare and finish the popiah and chickpeas before 8am because they                       have to be freshly­made. After finishing our popiah and chickpeas, we will                       have to drive to Cynthia’s house to get the taufoofah and soya bean.  Customers can order our product online as we did promote our products on                         social media such as Instagram and Facebook. We also started selling our                       products a few days before the charity drive at the open space outside the                           library.  During the week of charity drive, customers came to our stall just in front of                             the Student Life Centre to buy our homemade food or to make a donation.                           Customers do not have to wait for our products as we already packaged                         and prepared them nicely and it is just a five­seconds­matter to put it in a                             plastic bag for the customers. We also walked around the campus to ask                         for donation and sell our products during lunch hours at studios and in front                           of lecture halls for students’ or lecturers’ conveniences.     

10. Green Measures  As all of our products are food and beverage, relatively few environmental                       waste is produced. Only for the recycled plastic packaging for our products,                       everything else is environmentally­friendly. Other than that, we reduced the                   carbon footprint by carpooling when we go SS15 to buy our ingredient for                         popiah.  Besides that, electricity is only used to power the steamer. The steamer we                         had is for the chickpeas, as mentioned before, we serve warm and fresh                         chickpeas. 

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11. Human Resource Planning  According Lecture 4.1 of our Introduction to Business class, organizing is a                       component of the management process would improve productivity and the                   communication within a certain group or business becomes more efficient.   Hence, a clear job scope is important to direct and guide each member to                           do their respective roles and the workload will be evenly divided.   11.1 Organizational Chart:  

 ➔ Overall management: 

Names  Roles 

Audrey Ting Ming Fang  Accountant, Treasurer & Chickpeas 

Chow Kah Yien  Chief Saleswoman & Popiah 

Fong Wen Ying Cynthia  Public relations, Social media 

Lim Zi Shan  Leader, Popiah, Transportation & Saleswoman 

   

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12. Evaluation of Results At the end of this project, we managed to achieve more than our target                           which is more than RM 2500 consisting our sales and donation. 

Profit and Loss Statement 

  RM  RM 

Revenue     

Net Sales    1993 

     

Less: Cost of Good Sold     

Popiah   181   

Chickpeas  120  (301) 

     

Gross Profit     1692 

Add: Sponsor  1100   

        Donation  76.45  1176.45 

Adjusted Gross Profit    2868.45 

     

Less: Operating Expenses     

Typhoid Injection  (240)   

Plastic Trays  (28.6)   

Chopsticks  (5.3)   

Total operating expenses    (274) 

     

Net Profit    2594.45 

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13. Appendices A collection of all printed documents. 

 Typhoid injection certificates of all team members. 

       

Receipt from donation. 

       

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          Collected receipts from purchases. 

       

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