charity beyond charity: the success recipe of today’s charity campaign

Download Charity Beyond Charity: The Success Recipe of today’s Charity Campaign

Post on 17-Dec-2014

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With the impact of online/social networking and smart devices, the success recipe of charity campaign has been re-looked. เมื่อโลกออนไลน์กลายเป็นอีกโลกของผู้คน สูตรสำเร็จของ Charity Campaign ย่อมไม่เหมือนเดิมอีกต่อไป

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  • 1. A See Through article by nudeJEH The Fearless Agency www.nudejeh.com www.facebook.com/nudeJEH CHARITY BEYOND CHARITY The Success Recipe of todays Charity Campaign
  • 2. Photo: smestrategy.net Charity Campaign campaign campaign campaign Charity Campaign
  • 3. Charity Campaign campaign campaign ! Charity Campaign
  • 4. AnnounceActAlarm ( Step 1 ) ( Step 2 ) ( Step 3 ) THE 3A MODEL Internet Penetration Social Networking Tools & Devices The Revolution of Charity Campaign With the impact of Social Network & Online Charity Campaign online (Alarm) (Act) online social network tools & devices (Announce) Charity Campaign The Charity 3A Model nudeJEH, 2013
  • 5. AnnounceActAlarm ( Step 1 ) ( Step 2 ) ( Step 3 ) The Charity 3A Model nudeJEH, 2013 1. Alarming Fact with precise Help that can clearly solve 2. Promoted with Celebrity 3. Viral in every experience 1. Easy & Fun ways to help & spread the news 2. Token of Give - desirable 3. Give = Donate, Share, Comment, Like 1. Token of Give cool to feature with 2. Desired self expression 3. Easy forrmat to spread and share The 3A MODEL The Key Success Factors
  • 6. Alarm 1 1. Alarming Fact with precise Help that can clearly solve 2. Promoted with Celebrity 3. Viral in every experience Charity Trend Leader Audience viral
  • 7. Act 2 3 Charity Act Act like, comment, share spread Token of Give item Charity Campaign 1. Easy & Fun ways to help & spread the news 2. Token of Give - desirable 3. Give = Donate, Share, Comment, Like
  • 8. Announce 3 1. Token of Give cool to feature with 2. Desired self expression 3. Easy forrmat to spread and share I just helped The charity! () like Token of Give design campaign self- expression format
  • 9. The Case of :
  • 10. The Case of :
  • 11. Wrist Band The Case of :
  • 12. The Case of 3A MODEL Charity Campaign 3A MODEL
  • 13. Charity Campaign 120 Red Cross CMG 120 3A . Awareness logo logo Red Cross Featuring brand celeb presenter feature ( logo) TREND Charity Trend Chic
  • 14. campaign Youth awareness Content 4 To Give, To Heal, To Relieve To Protect campaign credit Central Marketing Group (CMG) Media Partners Sponsor Objective
  • 15. The Cause & Icon campaign logo Fashionable (Rising Stars) Alarm 1. Design 2. Celeb Presenter 3. Viral Experience event IG VDO clip viral
  • 16. Shopping Charity limited edition design celeb 20 willing to pay area Online shop click easy, fun, cool and fashionableAct
  • 17. Symbolic GestureAnnounce celeb online trend
  • 18. Charity Campaign online like, comment, share Charity Campaign

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