character branding webinar series 1 of 4
Post on 14-Sep-2014
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Character Branding
The Six Cornerstones Of All Successful Brands
(Part 1 of 4)
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Jim SocciArtistic Toy, President
“Inspiring the use of Plush Toys In Advertising”
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Dr. Gary KaskowitzMoravian College
“Live, Learn, Enjoy.”
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What you will learn in the next 60 minutes:
1. Common Branding Misconceptions2. The three purposes of brands3. Practical examples of good branding4. Use branding knowledge to help you5. The 6 traits of successful brands.
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Problems facing your Clients:
1. Divided Attention2. Shrinking Budgets3. Market / Economic Uncertainty4. Identity Crisis!
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Problems facing Promotional Consultants
1. Time for creativity2. Time with decision makers3. Shrinking Margins4. Identity Crisis!
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Brand Myths Facing Your Client
1. Understand Promotional Products Role in their Marketing, Advertising, and Branding.
2. Their customers think logically.
3. Need a lot of money to build their brand.
4. Understand the business that they are in.
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Brand Myths Facing You
1. Promotional Products = Branding2. Marketing = Branding3. Advertising = Branding4. Understand the business you are in.
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The Real Purpose of Brands
1. Identify2. Differentiate3. Build Value
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What is a Brand?
1. It has a Purpose2. Always Changing, Never wavering3. Helps buyer make decision quickly
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Successful Brand Example
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Successful Brand Example
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Successful Brand Example
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Branding Knowledge That Helps Me
1. Commit to empowering purpose2. Tell a good story3. Keep it simple!
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6 Traits of Successful Brands
1. Belief in themself2. Audience understanding3. Role identification4. Aspiration delivery5. Congruence of tactics6. Kindle a community.
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Frequently Asked Questions Q & A Session
1. Can I get a copy of presentation? 2. Where can I get more information on Branding?3. How can I get a copy of Gary’s Book?4. Why are Character’s important in Branding?5. When is the next webinar?
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For Additional Information
Gary Kaskowitz – [email protected]
Jim Socci – [email protected] 484-788-0888 x101www.artistictoy.com