THE HUNT

IDENTIFYING MARKET SEGMENTS AND TARGETS

Juicy Ayo Sulit

SEGMENTATION, TARGETING AND POSITIONING IS NEEDED FOR A GOOD MARKET HUNT

BEFORE THE HUNT, A MARKMAN MUST VIEW HIS TARGET THROUGH MICROMARKETING

THE MARKMAN NEEDS TO LEARN HOW TO SEGMENT THE TARGET BY LEARNING ITS WAYS

ALSO, THE MARKMAN IS REQUIRED TO KNOW HOW THE TARGET THINKS (DECISION MAKING)

AS WELL AS THE TARGET’S BEHAVIOR

A MARKMAN MUST IDENTIFY WHICH OF THE TARGETS ARE LOYAL TO THE KINGDOM

AND ATTACK THOSE WHO ARE MOST WEAK AND DISLOYAL TO THE KINGDOM

TO GATHER THE TARGETS EFFECTIVELY, TARGETS NEED TO BE M.A.A.D.S.

measurable

actionable

accessible

differentiable

substantial

THE MARKMAN NEEDS TO FOLLOW THE 7 STEPS OF SEGMENTATION TO BE SUCCESSFUL IN THE

HUNT

IN THE END, THE MARKMAN MUST ULTIMATELY DECIDE WHICH SEGMENTS TO TARGET.

FIRE!

THE HUNT

IDENTIFYING MARKET SEGMENTS AND TARGETS

Juicy Ayo Sulit