CHAPTER 18: COLLECTIVE ACTION, SOCIAL MOVEMENT,AND SOCIAL CHANGE

CHAPTER 18: COLLECTIVE ACTION, SOCIAL MOVEMENT,

AND SOCIAL CHANGE

• Collective action is a collaborative effort that takes place in groups and diverges from the social norms of the situation.

Part 1

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MOVEMENT TO END THE

SEXUALIZATION OF GIRLS

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GETTING RID OF CARRIER

CONTRACTS IS A WIN FOR

CUSTOMERS

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PROTECT INTERNET PRIVACY:

STOP CISPA!

NO PARENT SHOULD EVER

HAVE TO LOOK THEIR

CHILDREN IN THE EYES AND

TELL THEM THEIR FAMILY

ISN'T GOOD ENOUGH.

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COLLECTIVE ACTION: WHAT IS IT GOOD FOR?

• Crowd collective action takes place when members of a group are face to face.

• Mass collective action is collective action in which close physical proximity is not necessary, such as a letter-writing campaign.

THEORIES OF COLLECTIVE ACTION

• According to convergence theoryconvergence theory, collective action happens when people with similar ideas and tendencies gather in the same place.

This theory does not explain the inconsistency of group action: why collective action sometimes happens under such circumstances and why it sometimes does not.

THEORIES OF COLLECTIVE ACTION

• According to contagion theory, collective action arises because of people’s tendency to conform to the behavior of others.

This theory downplays individual agency and does not explain the inconsistency of group action.

THEORIES OF COLLECTIVE ACTION

• Emergent norm theory emphasizes the influence of leaders in promoting particular norms that members of a group then follow.

This theory doesn’t explain why particular people become leaders or why some actions emerge as norms

within a group and others don’t.

HOW HAS SOCIAL CHANGE AFFECTED YOUR LIFE?

BE SPECIFIC- WHAT CHANGES? HOW?

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IDENTITY

• In order to explain who we are as individuals, we tend to talk about different groups we are in. What makes each of us unique is the particular combination of groups with which we identify.

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Identity:The Danger of a Single Story

http://www.ted.com/talks/chimamanda_adichie_the_danger_of_a_single_story.html

HOW TO MAKE A DIFFERENCE

http://www.ted.com/talks/dave_meslin_the_antidote_to_apathy.html