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CHAPTER IV

DATA ANALYSIS

This chapter gives description and explanation about the results of the

research. The results of this research are:

A. Kinds of Person Deixis Found in the Advertisements

According to the data, the researcher found that there are three kinds of

person deixis that found in Telkomsel and Indosat advertisements data namely

first person deixis, second person deixis, and third person deixis. The percentage

of those kinds of person deixis used in the data can be seen from the table 4.1

below:

Table 4.1 Kinds of Person Deixis Used Percentage

Kinds of Person Deixis Quantity (n) Precentage (%)First Person Deixis 6 42, 85Second Person Deixis 6 42,85Third Person Deixis 2 14,28Total 14 100, 00

From table 4.1 can be known that there are 6 first person deixis, 6 second

person deixis, and 2 third person deixis. Then, the percentage of first person deixis

used are same with the percentage of second person deixis used which is 6 person

deixis or 42, 85%. Meanwhile, the percentage of third person deixis is the lowest

which is only 2 person deixis or 14, 28%.

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In addition, person deixis used by the participants in the data is different. It

shows from the frequency of those person deixis used. It can be seen in the table

4.2 below:

Table 4.2 the Percentage of Person Deixis Used

Kinds of Person Deixis Frequency (n) Precentage (%)First Person Deixis 51 67, 10Second Person Deixis 19 25Third Person Deixis 6 7, 89Total 76 100, 00

Based on table 4.2, generally the data uses fist person deixis. It shows

from the frequency of fist person deixis used which is the highest percentage or

67, 10% while person deixis that is seldom used in the data is third person deixis

which has lowest percentage or 7, 89%. Moreover, person deixis used in the data

can be seen bellow:

1. First Person Deixis

There are 6 first person deixis that are found in the data. They are ku, aku,

saya, gue, kami and kita. First person deixis “ku” is possessive pronoun the

participants who become the addresser and first person deixis “ku” that are found

in the data are categorized as singular first person deixis. Then, first person deixis

“aku”, “gue” and “saya” are also categorized as singular first person deixis.

Meanwhile, first person deixis “kami” and “kita” that are found in the data are

categorized as plural first person deixis.

Moreover, first person deixis used that found in the data and the

percentage of their frequency can be seen in the table 4.3.

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Table 4.3 First Person Deixis Used

First Person Deixis Frequency (n) Percentage (%)Ku 10 19, 60Aku 27 52, 94Gue 10 19, 60Saya 1 1, 91Kita 2 3, 92Kami 1 1, 91Total 51 100, 00

By the table 4.3 can be known that fist person deixis which is mostly used

in the data is “aku” which has highest frequency 27 times or 52, 94%.

2. Second Person Deixis

The researcher found 6 second person dexis in the data namely mu, kamu,

loe, anda, bang, and you. Second person deixis “mu” that are found in the data

represent possessive pronoun of the participants who become the addressee.

Besides, second person deixis “mu” that are found in the data are categorized as

singular and plural second person deixis.

Moreover, second person “kamu”, “loe”, and “bang” that are found in

the data are categorized as singular second person deixis while second person

deixis “anda” and “you” that are found in the data are categorized as plural

second person deixis.

Furthermore, second person deixis used in the data can be seen in the table

4.4 below:

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Table 4.4 Second Person Deixis Used

Second Person Deixis Frequency (n) Precentage (%)Mu 2 10, 52Kamu 2 10, 52Loe 9 47, 36Bang 1 5, 2Anda 2 10, 52You 3 15, 78Total 19 100, 00

Table 4.4 shows that second person deixis that is often used in the data is

“loe” which has highest percentage or 47, 36%.

3. Third Person Deixis

There are two third person deixis that are found in the data namely dia and

mereka. Third person deixis “dia” that are found in the data categorized as

singular third person deixis, while third person deixis “mereka” are categorized as

plural third person deixis.

Moreover, Third person deixis used in the data can be seen in the table 4.5.

Table 4.5 Third Person Deixis Used

Third Person Deixis Frequency (n) Precentage (%)Dia 5 83, 33

Mereka 1 16, 66Total 6 100,00

According to table 4.5, third person deixis which is mostly used in the data

is “dia” which has highest percentage or 83, 33%.

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Additionally, person deixis used in Telkomsel and Indosat is different.

Telkomsel advertisements use more variety person deixis in the data, while

Indosat advertisement is not variety in using person deixis. It can be seen bellow:

4. Person Deixis Used in Telkomsel and Indosat

The researcher found person deixis used in Telkomsel is influenced by the

age of participants. It makes person deixis used in Telkomsel are more variety

then in Indosat advertisement. It shows from the table 4.6 below:

Table 4.6 Person Deixis Used in Telkomsel and Indosat

No.First Person Deixis Second Person

DeixisThird Person Deixis

Telkomsel Indosat Telkomsel Indosat Telkomsel Indosat1. Ku Ku Mu Mu Dia Dia2. Aku Aku - Kamu Mereka -3. Gue - Anda -4. Saya - Loe -5. Kita Kami Bang -6. - - You -

Table 4.6 shows person deixis used in Telkomsel is more variety than in

Indosat. In Telkomsel data, there are first person deixis singular person such as

“aku”, “saya”, and “gue”, while in Indosat data only there is first person deixis

singular person “aku”. In addition, the variety of person deixis used in Telkomsel

also can be seen in second person deixis used such as “Anda” and “Loe”.

Meanwhile, in Indosat is only found second person deixis “kamu”.

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B. Person Deixis Used Represent Participants

Before describing the representation of person deixis used, it needs to

explain general description about participant’s background such as sex and age in

order to get understanding about participants.

From the data, there are 28 participants who are involved in the data. They

are male and female. The percentage of participant’s sex can be seen in the table

4.7 below:

Table 4.7 the Percentage of Participant’s Sex

Sex Quantity (n) Percentage (%)Male 16 57, 14Female 12 42, 85Total 28 100

According to table 4.7 above, most of the participants who are involved in

Telkomsel and Indosat advertisements data are male which is 16 people or 57,

24%. Besides, there are 12 people or 42, 85% who are female.

Furthermore, the youngest participant who is involved in the videos is 14

years old while the oldest participant who is involved in the videos is 54 years old.

The parentage of participant’s age which using interval of age based on

Indonesian Central Agency on Statistics can be seen on the table 4.8 below:

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Table 4.8 the Percentage of Participant’s Age

Interval of age Quantity (n) Percentage (%)10-14 1 3, 5715-19 4 14, 2820-24 13 46, 4225-29 2 7, 1430-34 2 7, 1435-39 4 14, 2840-44 1 3, 5745-49 0 0,0050-54 1 3, 57Total 28 100,00

Table 4.8 shows that most of the participants are people age around 20-24

years old with the percentage 46, 42%.

In addition, the researcher uses additional data from internet to get more

information about participant’s background such as participant’s age, and

occupation. Then, the description of person dexis used represent participants can

be seen bellow:

1. Represent Possessive Pronoun of Participants

There are two person deixis which represent possessive pronoun of

participants namely person deixis “ku” and “mu”. Person deixis “ku” represent

possessive pronoun of the addresser while person deixis “mu” represents

possessive pronoun of the addressee. It can be seen in the following explanation:

a. Ku

“Ku” is categorized as singular first person deixis. Person deixis “ku”

represents possessive pronoun of the addresser in the video. Moreover, person

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deixis “ku” found in the data H.2, H.3, H.5, Mx, M.4, and Im.3. The

representation of possessive pronoun of addresser can be seen from following

data:

In the data H.2, there are three first person deixis “ku”. It can be seen from

the following example:

H.2.2 : Ruang kerjaku tersebar diseluruh penjuru dunia.

(My work place is spread in all around the worlds).

Data H.2.2 shows that “ku” in the data represents the participant who is

addresser in the video. The participant is a female named Nicoline Patricia

Malina. She is an Indonesia photographer who famous in all of the worlds. She

was born in Surabaya in 6 December 1984 (cited in http://profil-

biografiartis.blogspot.com/2013/07/profile-nicoline-patricia-malina.html), so her

age is 30 years old.

It can be known from the context of the situation in the video which is a

monologue from Nicoline Patricia. Data H.2.2 tells public that Nicoline Patricia’s

work place is spread all around the world.

In addition, the other example which shows possessive pronoun of the

addresser can be seen in data Im.3. In that data, first person deixis “ku” is used

two times. It shows from the following data:

(1) P1 : “kacamataku ilang………”

(My sunglasses disappear…)

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(2) P1 : “Upsss… Hpku ilang..!”

(Upss...My phone lose!)

Data (1) and (2) above show that “ku” in that video refers to possessive

pronoun of participant 1 (P1) who is a female named Nabila, one of personnel of

Indonesian girl band named JKT48. Her age is 15 years old (cited in http://jkt48-

ku.blogspot.com/2013/09/biodata-nabilah-ratna-ayu-azalia-jkt48.html).

The context of the video is Nabila was calling her friend uses phone. From

the context, meaning of the sentence in those data is Nabila’s sunglasses and

phone which are disappear or lost.

Additionally, data H.3 shows that first person deixis “ku” is used twice

which represent possessive pronoun of the addresser or participant who is

involved in the video. It can be seen from the data below:

H.3.2 : Modal utamaku, disiplin dan ketekunan.

(My main efforts are discipline and diligence.)

Data H.3.2 show that “ku” in that data represent the possessive pronoun of

the addresser which is a male named Joe Taslim. He is an Indonesian Judo athlete,

model, and actor. He was born at Palembang in 23 June 1981, so his age is 33

years old (as mention in http://berita-koranbekas.blogspot.com/2014/03/profil-

dan-biodata-joe-taslim.html). It shows from the context of the video which is a

monologue from him that tells public that he is a hard worker. Joe Taslim main

efforts are discipline and diligence.

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Furthermore first person deixis “ku” which shows possessive pronoun of

the addresser can be seen in data H.5. In data H.5, first person deixis “ku” is used

only once. It shows from the data below:

H.5.1 : Momen special buatku bukan hanya saat tertentu tapi setiap saat.

(Special moment for me is not only in certain moment but everytime.)

Data H.5.1 shows that first person deixis “ku” in the data represent the

addresser which is the participant who is involved in the video. The participant is

a male. From his appearance in the video, he looks around 35-39 years old and

looks like an office worker. It shows from his clothes that used necktie and he use

car when he go to somewhere. Besides, in the video he also was presenting his job

to his partner by online video. The context of the video shows that this video is a

monologue from him which tells public that every moment is special for him.

b. Mu

“Mu” is categorized as second person deixis. Person deixis “mu”

represents possessive pronoun of the addressee. From the data, person deixis

“mu” is found in data S.16, and M.2.

In data S.16, there is only one second person deixis “mu”. From that data,

second person deixis “mu” can be categorized as singular and plural second

person deixis. It is categorized as singular if the referent is the participant who is

involved in the video, but it is categorized as plural second person deixis if the

referent is public or general people who watch this video. It shows from the

following data.

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P2 : Pakai simpati freedom, nelpon beda operator nggak masalah.Apapun pilihanmu, makin seru dengan ngobrol tanpa batas ke semuaoperator.

(Use Simpati Freedom, Doesn’t matter to call the other cellular operators.Whatever your choice, it is more attractive with long last calling withoutlimitation to all cellular operators.)

According to the data, second person deixis “mu” is stated by participant 2

(P2). Participant 2 (P2) is a female named Sherina Munaf, an Indonesian singer.

She was born at Bandung in 1 June 1990 (as mention at

http://bioartiskita.blogspot.com/2013/02/biodata-dan-profil-sherina-munaf-

lengkap.html). So, her age is 24 years old.

Meanwhile, the referent of second person deixis “mu” is participant 1 (P1)

who is a female, named Indri Giana, an Indonesian actress. In this case, second

person deixis “mu” is categorized as singular second person deixis, because the

referent is only one person which is Indri Giana (P1). In the video, Sherina (P2)

gives suggestion to Indri Giana (P1) to use Simpati Freedom. By using Simpati

freedom, she can call her friend who use different cellular operator cheaper.

In another side, second person deixis “mu” also can be categorized as

plural second person deixis if the referent of “mu” is public or the society who

watch this video. It is because the data is an advertisement which shows to the

public, so the addresser of this video (P2) also give suggestion and communicate

to public or the society. The addresser uses second person deixis “mu” in order to

make close relation to the addressee.

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Another data which contains second person deixis “mu” is data M.2.

Based on that data, second person deixis “mu” is said by the participant who is

involved in the video. Second person deixis “mu” in this data is categorized as

plural second person deixis. It can be seen from the data below:

M.2.4 : Seperti Indosat Mentari baru yang diciptakan khusus untukmengoptimalkan smartphone mu!

(Like new Indosat mentari which is special design for make yourSmartphone optimally!)

Second person deixis “mu” in that data refers to public or the society who

watch the video. It is proven from the context of the data which is a monologue

from participants who is involved in the video which is a female named Anggun

C. Sasmi, an international singer who come from Indonesia.

From data M.2.4, second person deixis “mu” represents the addressee who

are public or the target market of this cellular operator. Then, the information

which can be infer is she gives suggestion to public to use Indosat Mentari to

make the Smartphone more optimal.

2. Represent Personal Pronoun of the Participants

Person deixis that are found represent personal pronoun of the participants.

They represent first personal pronoun, second personal pronoun, and third

personal pronoun. Person deixis that represent first personal pronoun is also

representing the addresser while person deixis that represent second personal

pronoun is also representing the addressee. In addition, person deixis which

represent third personal pronoun is also representing the people who become the

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object or topic of conversation in the video. Furthermore those person deixis that

represent personal pronoun of the participants can be seen in the following

description:

a. Represent First Personal Pronoun (The Addresser)

There are two kinds of personal pronoun of the addresser namely singular

and plural. Person deixis that is categorized as singular personal pronoun are

“aku”, “saya”, and “gue” while person deixis that is categorized as plural

personal pronoun are “kami” and “kita”.

(1) Aku

“Aku” is singular first person deixis. Person deixis “aku” is found in the

data H.2, H.3, H.4, H.5, A.9, Mx, M.4, Im.2, and Im.3. All of the data show that

first person deixis “aku” in those data refer to the addresser of the video. It can be

seen in the following example:

H.2.3 : Aku tak pernah diam dalam puas, hingga karyaku menembusdunia.

(I never quiet in satisfied until my creation spread in the worlds)

By the data H.2.3, first person deixis “aku” refers to a female named

Nicoline Patricia, a photographer from Indonesia. It is because the context of the

video is a monologue from her. The data means that Nicoline Patricia never quiet

in satisfied until her creation spread in the worlds.

Then, other data which contain first person deixis “aku” is data H.5. In

this data first person deixis “aku” is used three times which represent the

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participant who is involved in the video and become the addresser. It shows from

the following example:

H.5.4 : Saat aku bisa merasakan kecepatan karena diprioritaskan.

(When I can feel the swiftness because be the priority.)

The referent of first person deixis “aku” in data H.5.4 is the addresser

which is a male age around 35-39 years old. The meaning of the sentence in the

data is he tells to public that the participant (he) can feel the swiftness because

become the priority from being KartuHalo user.

Moreover, person deixis “aku” also found in data M4. In this data, person

deixis “aku” is used once. It can be seen from the following data:

M.4.2 : Aku bisa upload video dan lebih banyak foto disosial media.

(I can upload videos and more photos in social media.)

By the data above, first person deixis “aku” in this data represent the

addressee which is a female age around 25-29 years old. The context of the video

is she met her friend accidently in a restaurant. Then they recorded what they have

done and took picture together. After that she uploaded those videos and photos to

her social media. Then, the sentence in the data M.4.2 above means that the

participant (she) can upload videos and more photos in the social media.

Moreover, first person deixis “aku” that are found in the data indicate

close distance relationship and informal situation.

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(a) Indicate close distance relationship

Person deixis “aku” that indicate close distance relationship are found in

data Im2, Im3 and A9. Person deixis “aku” which indicate close distance

relationship in data Im2 can be seen below:

P2 : “Masih kangen kan..?” (menelpon si gadis ditengah rintik – rintikhujan)

(Still missing me? (Calling in the rain fall)

P1 : “Masih dong! Kamu kan udah aku anggep kakak sendiri!”(sambil tiduran dikamarnya)

(Yes of course! I regard you as my own brother! (In her bedroom)

By the data, can be known that the referent of first person deixis “aku” is

participant 1 (P1) who is a female, age around 20-24 years old. In the video, she

was doing conversation by phone with participant 2 (P2) that is a male, age

around 20-24 years old too.

Then, participant 1 (P1) declare that her friend, participant 2 (P2) like her

own brother. Besides, their close distance relationship is also proven from the

context of the video which shows that the participants who are involved look like

close friend who often talking by phone.

In addition, the other data that indicates close distance relationship can be

seen in data Im.3. The researcher found one data that contains first person deixis

“aku”. It can be seen in the following data:

P1 : “Oh iya…tas aku?”

(That’s right. My bag?)

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From the video, the researcher knows that the referent of first person

deixis “aku” in the data is participant 1 (P1) who is a female named Nabila. The

representation of person deixis “aku” in this video indicates close distance

relationship. It shows from the context of the video which shows participant 1

(Nabila) was calling her friend, participant 2 (P2) which is also a female named

Melody. Nabila (P1) and Melody (P2) are personnel of Indonesia girl band named

JKT48. They have close distance relationship as friend because they work

together as personnel of “JKT48”.

Moreover, they are friend so they use informal language in their

conversation. It can be seen in the following data:

P1 : “kacamataku ilang………”(My sunglasses disappear…)

P2 : “di kepala..”On your head..)

P1 : “Oh iya…tas aku?”(That’s right. My bag?)

By the data, informal language in their conversation can be seen from the

structure of those sentences in the data above. Furthermore, they also use person

deixis “ku” and “aku” that indicate close relationship and informal situation.

Moreover the other data which shows close distance relationship is found in

data A9. In data A.9 there are two first person deixis “aku”. According to the

video, participant 1 (P1) and participant 2 (P2) have close distance relationship

because in this video they represent as a couple. It is also proven from the use of

language which is informal.

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It can be seen below:

(1) P1 : Please jangan tinggalin aku la… (memegang tangan P2)

(Please, don’t leave me…. (holding her girl friend’s hand))

(2) P2 : Apa susahnya ngomong? (sambil mendorong P1)

Is it hard to talk??? (Push her boyfriend))

SMS ngga pernah, telpon ngga pernah… (menangis)

(Never SMS, never calling... (Crying))

(3) P1 : Aku ngga punya pulsa…(berteriak)

(I have no charge… (Screaming))

The data of their conversation above shows that they use informal

Indonesian language such as the words “tinggalin and “ngga” instead of

“meninggalkan” and “tidak”. Furthermore, data (1) and (3) contain person deixis

“aku”. In this video, first person deixis “aku” represent participant 1 (P1) who

utters that word. Person deixis “aku” in that conversation indicate close distance

relationship between them.

(b) Indicate informal situation

Person deixis “aku” which indicate informal situation can be seen in data

Mx, H.3 and H.4. In data Mx, there are 10 first person deixis “aku” which are

found. The referent of first person deixis “aku” in the data Mx is personal

pronoun of the addresser. It shows from the following data:

(1) Mx.1.5: Kenapa aku pilih indosat matrix?

(Why I choose Indosat Matrix?)

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(2) Mx.1.6: Karena aku bisa dapet cicilan, aku bisa dapet tagihanperbulan yang lebih hemat dan yang pasti aku bisa dapet bonus yangbanyak.

(Because I can get installment, I can get more economical claim eachmonth, and I can get many bonus.)

Data Mx.1.5 and Mx.1.6 show that the referent of first person deixis

“aku” is personal pronoun of the addresser who is a female named Felicia, an

employee of a company who is 28 years old. The context of the video is a

testimony from Felicia about Indosat Matrix and product HTC One. In the video,

she gives her testimony in informal situation which shows her relax time in a

room. So, she chooses person deixis “aku” in giving testimony.

According to the context of the video can be known that Felicia chooses

Indosat matrix because of many reason such as because Felicia can get

installment, more economical claim each month, and many bonus.

In addition, the other data which indicates informal situation is data H.3.

The researcher found two data that contain first person deixis “aku”. Person

deixis “aku” in this data also indicate informal situation of the addresser. It shows

from the following data:

H.3.1 : Aku bisa bekerja diamana saja.

(I can work everywhere.)

The data above shows that first person data “aku” represents to personal

pronoun of the addresser which is a male named Joe Taslim, an Indonesian Judo

athlete, model, and actor who is 33 years old (as mention in http://berita-

koranbekas.blogspot.com/2014/03/profil-dan-biodata-joe-taslim.html). It knows

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from the context of the video which is a monologue from him. The sentence in the

data shows that Joe Taslim can work everywhere. Person deixis “aku” in this data

indicates informal situation because the context of the video shows that he was

doing his various activity such as exercises.

Then, in data H.4 there is only one data which contains first person deixis

“aku” that indicates informal situation. It shows from the data below:

H.4.1 : Sebagai ayah, aku ingin memberikan yang terbaik untukkeluarga.

(As a father, I want giving the best for family.)

From the data H.4.1, first person deixis “aku” represents personal pronoun

of the addresser who is a male named Addie MS. He was born at Jakarta in 7

October 1959, so his age is 54 years old (cited in

http://www.kapanlagi.com/indonesia/a/addie_ms/). He is an Indonesian conductor

and famous musician. In this video, he describes doing monologue in informal

situation which shows many activities such as his togetherness with his family.

(2) Saya

“Saya” is singular first person deixis. Person deixis “saya” that is found

in data S.17. In that data, the researcher found that there are two participants who

are involved. Both of them are male. Participant 1 (P1) is a buyer who want to buy

food in the restaurant, his age around 20-24 years old. Then, participant 2 (P2) is a

waiter in a restaurant who has same age with participant 1 (P1).

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The video shows that the context of the situation happens in Jakarta at a

restaurant. Then, participant 1 (P1) feels confuse to choose the menu, he asks for

suggestion to participant 2 (P2). After that, participant 2 (P2) gives suggestion to

him (P1). In this video, there is only one data which shows person deixis “saya”.

It can be seen in the following data:

P2 : Saya tahu!

(I know!)

The data above shows that person deixis “saya” represents participant 2

(P2) or the waiter of a restaurant. Based on the video, the researcher knows that

the participants who are involved have far distance relationship. It can be seen in

the following conversation:

P1 : Ga jadi deh…Apa ya? (memminta saran) Bingung gue.

(Sorry, cancel... What? (Hoping suggestion to the waiter) I’mconfused.)

P2 : Saya tahu!

(I know!)

From the video, the researcher knows that P2 uses person deixis “saya” to

give suggestion to the customer (P1) who come in the restaurant that he works. In

the data above, the participants use different person deixis “saya” and “gue”. P1

(the customer) uses “gue”, then P2 (the waiter) uses “saya”. The choosing of

person deixis “saya” indicates far distance relationship. Participant 2 (P2)

chooses using “saya” in order to be polite to his customer.

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(3) Gue

Gue is singular first person deixis. The researcher found person deixis

“gue” in the data S.16, S.17, A.3, A.10, and A.11. Person deixis “gue” in those

data represent personal pronoun of the addresser.

According to data S.16, there is only one data which uses first person

deixis “gue”. It shows from the data below:

P1 : Dia itu beda, beda banget, pokoknya beda deh. Makanya guengga pernah nelpon dia! Uhhhh..huhhhh!!! (jengkel)

(He is different, really different, and absolutely different. It cause I nevercall him! Uhhhhh….huhhhh!!! (Angryly)

By the data above, the researcher knows that first person deixis “gue”

represent participant 1 (P1) who is a female named Indri Giana, an Indonesian

actress. The context of the video is a monologue from Indri Giana as participant 1

(P1) which responses by Sherina as participant 2 (P2). In that video, Indri Giana

was yarning about her friend who uses different cellular operator with her. Based

on the context, the information that can be gotten from the data above is Indri

Giana never calls her fiend because he uses different cellular operator with her.

Moreover, person deixsis “gue” is also found in data A3. There are two

data which used person deixis “gue” in data A3. It can be seen below:

P1 : Terus gue mesti koprol sambil bilang WOW gitu?(So, should I say “WoW”?)

Based on the data, the researcher knows that first person deixis “gue”

represents participant 1 (P1) who is a female, age around 21-24 years old.

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The other data which shows first person deixis “gue” in data A.3 can be

seen in the following data:

P2 : Terus gue harus koprol sambil bilang WOW gitu?

(So, should I say “Wow”?)

By the data, the researchers know that first person deixis “gue” in that

data represent personal pronoun of participant 2 (the addresser) which is also a

female, age around 21-24 years old.

Person deixis “gue” that are found in the data indicate informal situation

and indicate equality of age between participants. It can be seen in the following

description:

(a) Indicate Informal Situation

All of person deixis “gue” generally indicate informal situation. It can be

seen in following example person deixis “gue” in data A.11 below:

P1 : Masalah lah, gue juga gebet dia, tapi gue ngga punya pulsa.

(Yes, of course. I also attracted with her, but I have no charge.)

According to the data, person deixis “gue”represent participant 1 (P1)

who is a male age around 21-24 years old. The data above shows informal

situation because the context of the video is the conversation by two boys who are

doing jogging in the park. It means that the situation is informal situation.

(b) Indicate equality of age between participants

Person deixis “gue” also indicates equality of age between participants. It

can be seen in data A10. In this video, the researcher found that there are four

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participants who are involved. They are boys which are personnel of Indonesian

junior boy band named “Cowboy Junior”. Participant1 (P1) is Bastian who is 14

years old, Participant 2 (P2) is Kiky who is 16 years old, Participant 3 (P3) is Aldi

who is 15 years old and Participant 4 (P4) is Iqbal who is also 15 years old (as

mention at http://anpasgin.blogspot.com/2013/06/foto-dan-biodata-coboy-junior-

lengkap.html).

Based on the video, they have equality of age which is around 14-16 years

old that categorized as teenager’s age. The context of the situation in the video is

in the relax situation or informal situation which shows all of the participants who

are involved was busy with their phone. Person deixis “gue” in data A10 can be

seen in the following example:

P1 : Bang Kiki, abis maen game gue pinjem ya!

(Bro Kiky, after playing game, I borrow your phone please!

From the data above, the referent of first person deixis “gue” is participant

1 (P1) who is male, named Bastian, who is 14 years old. The meaning of the

sentence in the example of the data above is Bastian asked to his friend named

Kiky to borrow phone. In addition, the context of the situation in the video is in

the relax situation or informal situation which shows all of the participants who

are involved was busy with their phone. So they used first person deixis “gue”,

beside they have equality of age, and have close intimate relationship as friends.

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(4) Kita

“Kita” is plural first person deixis. This person deixis represent plural

personal pronoun. Person deixis “kita” is found in data H.6. It can be seen in the

data below:

H.6.1 : Indahnya hidup ini andai kita bisa kembali ke masa kecil.

(Life is beautiful if we could go back to childhood.)

Data H.6.1 shows that first person deixis “kita” in the data represent the

the addresser (a male, age around 35-39 years old) and public or all of the people

who watch the video. It is because the context of the data is a video of

advertisement that published in YouTube and also shows in the television. It

means that the video can be watched by all of people. The participant in the video

uses person deixis “kita” in order to make close relationship with the customer of

the cellular operator.

(5) Kami

“Kami” is plural first person deixis. The researcher found first person

deixis “kami” only in one data. It is in the data M.2. It can be seen in the data

below:

M.2.1 : Aku dilahirkan untuk musik, dan sejak itu kami tak pernahterpisahkan.

(I was born for music, and since that we never separated.)

By the context of the video M.2, the researcher knows that the referent of

first person deixis “kami” is Anggun C. Sasmi and music. It is because the

context of the video is a monologue from Anggun C. Sasmi. Based on the data

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above, the information that can be known is Anngun C. Sasmi states that she was

born for music, then since that she and music are never separated. So, first person

deixis “kami” represents Anggun C. Sasmi and music.

b. Represent Second Personal Pronoun (The Addressee)

Person deixis which represent the addressee is second person deixis. They

are “kamu”, “anda”, “loe”, “you”, and “bang”.

(1) Kamu

“Kamu” is categorized as singular second person deixis. The researcher

finds second person deixis “kamu” in the data Mx.1 and Im.2. In the data Mx.1,

second person deixis “kamu” uses only once. It shows from the following data:

Text: Darimana kamu tahu tentang HTC One?

(Who give you information about HTC One?)

From the data above, second person deixis “kamu” represent the addressee

in the video who is a female, age 28 years old, named Felicia. It is known from

the context of the video which is monologue of testimony from Felicia that begins

by the text which shows in the video. Second person deixis “kamu” in that text

represents Felicia, an employee who is 28 years old. It is because she is the

addressee of the question from the text then she gives her answer from that

question.

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In addition, other data that contains second person deixis “kamu” is data

Im.2. In that data, second person deixis “kamu” is also used once. It shows from

the data below:

P1 : “Masih dong! Kamu kan udah aku anggep kakak sendiri!”(sambil tiduran dikamarnya)

(Yes of course! I regard you as my own brother! (In her bedroom)

Based on the data above, the researcher knows that second person deixis

“kamu” is said by participant 1 (P1). Besides, the context of the video is a

dialogue between participant 1 (P1) with participant 2 (P2). So, it can be

concluded that second person deixis “kamu” in that data represents participant 2

(P2), which is a male, age around 21-24 years old which is friend of participant 1

(P1) .

Then, by the context of the video the sentence in the data above means that

participant1 (P1) regards participant 2 (P2) as her own brother. The participant

uses second person dexis “kamu” because the context of the video is informal

situation. Besides, the participants who are involved in the video have close

relationship as friend. So, second person deixis “kamu” indicates informal

situation and close distance relationship.

(2) Anda

The researcher finds second person deixis “anda” only in one data. It is in

the data H.6. According to that data, second person deixis “anda” is used twice.

Both of them are categorized as plural second person deixis. It can be seen in the

following data:

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H.6.5 : Kemanapun anda mau, anda bisa membuat hidup ini indahdengan seribu satu cara dari KartuHalo.

(Where ever you want, you can make this life beautiful with many waysfrom KartuHalo.)

Based on the data, the researcher knows that second person deixis “anda”

is said by participant who is involved in the video, which is a male age around 35-

39 years old that looks as an office worker. Then, person deixis “anda” in that

data represents public or the target of the market of this cellular operator. It is

because the context of the video is a monologue from the participant and the data

is an advertisement that shows to public or the target market. Furthermore, he uses

second person deixis “anda” because the participant who utters “anda” is

categorized as a mature person who is around 35-39 years old.

In addition, he chooses “anda” to point the addressee in order to be more

polite to the target market because the target of the market or the users of this

cellular operator are people who are from high socio economic class. It is known

from the description of the participants in the video who looks like a senior office

worker. It shows from his appearance that used necktie and neat clothes. He looks

as success office worker because in the video he used sophisticated phone.

(3) Loe

“Loe” is singular second person deixis. Second person deixis “loe” is

found in the data A.10 and A11. According to the data, the researcher found that

second person deixis “loe” in data A.10 is used 3 times. Those data have different

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referents because the data is a dialogue between the participants who are involved.

Second person deixis “loe” in data A10 can be seen in the data below:

(1) P1 : Aldi, abis loe browsing, gue pinjem ya! Mau ngetweet…

(Aldi, after you’re browsing, I borrow your phone please! Forupdate my twitter...)

From the data (1) above, the researcher knows that second person deixis

“loe” is said by participant (P1). Then, the context of the video shows that second

person deixis “loe” represents participant 3 (P3), which is a male, age 15 years

old, named Aldi, one of personnel of an Indonesian junior boy band named

“Cowboy Junior”.

The other data that shows second person deixis “loe” in A.10 can be seen

below:

(2) P1 : Eh bang, gue boleh pinjem hp loe ngga? (sambil member kodekepada P4) Mau bales sms Comet.(Hey bro, may I borrow your phone? (giving code to P4) I wantreply message from Comet.)

In the data (2) above, the researcher knows that second person deixis

“loe” is also said by participant 1 (P1). While, the referent of second person

deixis “loe” in data (2) is participant 4 (P4), which is a male age 15 years old,

named Iqbal, who is also one of personnel of Indonesian junior boy band

“Cowboy Junior”.

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Then, the last data in A.10 which contains second person deixis “loe” can

be seen in the following data:

(3) P4 : Itu hp loe kenapa?

(What’s wrong with your phone?)

From the data (3) above, the researcher knows that second person deixis

“loe” is stated by participant 4 (P4). Meanwhile, second person deixis “loe” in

data (3) refers to participant 1 (P1), which is a male, age 14 years old, named

Bastian, which is also one of the personnel of “Cowboy Junior”. It is known from

the context in the video where participant 4 (P4) was giving question to

participant 1 (P1).

The participants who are involve in the video use second person deixis

“loe” because they are friend. They have close distance relationship. Besides,

they also have the equality of age that around 14 – 16 years old. Additionally, it is

also because they were in informal situation that showing their relax time when

playing their each phone.

In addition, second person deixis “loe” also used in data A.11. Second

person deixis “loe” is used 6 times which represent different people. It can be

seen in the data below:

(1) P2 : Masalah buat loe?

(Is it matter for you?)

According to the data (1) above the researcher knows that second person

deixis “loe” is said by participant 2 (P2) . Participant 2 gives response to

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participant 1 (P1). So, from the context of the video, second person deixis “loe”

in this data represents participant 1 (P1) which is a male, age around 21-24 years

old. The other data which shows second person deixis “loe” can be seen below:

(2) P2 : Biar ngga masalah buat loe, pakai KASBULOH, Kartu ASbuat Loe…Gratisnya suka-suka loe!

(To make it better for you, use KASBULOH, As card for you…long lastfree for you!)

Data (2) shows that second person deixis “loe” is also said by participant

2 (P2). Form the context of the video, he said that utterance to response

participant 1 (P1). He (P2) gives suggestion to participant (P1), so the referent of

the data (2) is also participant 1 (P1).

In another side, because the video is an advertisement so the referent of

second person deixis “loe” can be public or the target of the market of this

cellular operator. Participant 2 (P2) give suggestion to public to use As card to get

many bonus.

The last data that contains second person deixis “loe” in A.11 shows in

the data below:

(3) P3 : Masalah buat Loe?

(Is it matter for you?)

Based on the data, the researcher knows that second person deixis is said

by participant 3 (P3). The context of the video is participant 3 (P3) gives comment

to participant 1 (P1) and participant 2 (P2) conversation. So, “loe” in data (3)

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represents participant 1 (P1) and participant (P2), which are male, age around 21-

24 years old.

The participants use second person deixis “loe” because the conversation

happened in a park while they are doing jogging. It means, they are in informal

situation. Besides, from the topic of their conversation can be know that they are

have close relationship as friend.

(4) You

The researcher finds three data which contain second person deixis “you”.

They are data H.2, H.3, and H.4. All of second person deixis “you” in those data

is categorized as plural second person deixis because the referent of “you” in

those data are public or the target of the market.

In those data, the researcher finds that second person deixis “you” uses

once in each data. Besides, all those data shows that person deixis “you” use in

the slogan of the cellular operator. It can be seen in the data below:

H.2.7 : KartuHalo just for you!

The data above is found in the data H.2 but the others data which shows

second person deixis “you” has same utterance as the data above. From the data,

the researcher knows that second person deixis “you” represents to public or the

target of the market from this cellular operator. It is because the context of the

data is a monologue from the participant who is involved in the video. Meanwhile,

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the participant uses “you” to point the addressee or public or the target of the

market of this cellular operator.

(5) Bang

The researcher only finds one data which contains second person deixis

“bang”. The data is found in A.10. In that data, second person deixis “bang”

appears only one time. In Indonesian language, second person deixis “bang” is

used as personal pronoun that represent a male. It also will show in the data

below:

P1 : Eh bang, gue boleh pinjem hp loe ngga? (sambil member kodekepada P4) Mau bales sms Comet.

(Hey bro, may I borrow your phone? (giving code to P4) I want replymessage from Comet.)

By the data above, the researcher knows that second person deixis “bang”

is said by participant 1 (P1). Besides, the context of the video shows that the

second person deixis “bang” represents participant 4 (P4), which is a male, age

15 years old named Iqbal. In that video, participant 1 (P1) was talking to

participant 4 (P4) to borrow phone. Participant 1 (P1) uses second person deixis

“bang” because they were in informal situation, and in the same age. Person

deixis “bang” indicates specific information from the addresser which shows that

the addressee is a male.

c. Represent Third Personal Pronoun

Person deixis which represents third personal pronoun is third person

deixis. The researcher found two third person deixis in the data which is singular

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and plural third person deixis. The singular third person deixis is “dia”, while the

plural third person deixis is “mereka”.

(1) Dia

The researcher finds three data which contain third person deixis “dia”.

Those data are Mx.1, S.16, and A.11.

According to data Mx.1, third person deixis “dia” is used only once. It

can be seen in the following data:

Mx.1.2: Beberapa hari yang lalu dia beli smartphone ini (menunjukanHTC One miliknya).

(Several days ago he bought this Smartphone (showing her HTC One).)

By the data above, the researcher knows that third person deixis “dia” is

uttered by participant who is involved in the video, which is a female named

Felicia, an employee of a company. Then, third person deixis “dia” represents

Felicia’s friend. It is known from the context of the video which is a testimony

from Felicia about Indosat Matrix and Smartphone HTC One. In that video,

Felicia tells to public that she knows Smartphone HTC One from her friend. Her

friend bought HTC One several days before she also bought it too.

Meanwhile, in the data S.16 the researcher finds that third person deixis

“dia” is used twice. It shows from the data below:

P1 : Dia itu beda, beda banget, pokoknya beda deh. Makanya guengga pernah nelpon dia! Uhhhh..huhhhh!!! (jengkel)

(He is different, really different, and absolutely different. It cause I nevercall him! Uhhhhh….huhhhh!!! (Angrily)

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The data above shows that third person deixis “dia” is said by participant

1 (P1) in the video, which is a female named Indri Giana, an Indonesian actress.

By the context of the video third person deixis “dia” represents Indri Giana’s

friend. The context of the video shows, Indri Giana is doing monologue and yarn

about her friend who uses different cellular operator with her.

Moreover, third person deixis “dia” in A.11 is also used twice. It can be

seen from the following data:

P1 : Masalah lah, gue juga gebet dia, tapi gue ngga punya pulsa.

(Yes, of course. I also attracted with her, but I have no charge.)

According to the data above, the researcher knows third person deixis

“dia” is uttered by participant 1 (P1). Then, the context of the video is a dialogue

between participant 1 (P1) and participant 2 (P2) that talks about a girl, age

around 21-24 years old who like taking pictures and uploading to the social

media. The topic of the conversation between P1 and P2 is that girl, so third

person deixis “dia” represents the girl who becomes the topic of the conversation

between P1 and P2.

(2) Mereka

The researcher only finds one data which contains third person deixis

“mereka”. The data is H.4. In that video, third person deixis “mereka” is only

used once. It can be seen from the data below:

H.4.3 : Mengawasi mereka tanpa merasa diawasi.

(Keep check on them without disturbing.)

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By the data above, the researcher knows that third person deixis “mereka”

is said by the participant who is involved in the video, which is a male, age 54

years old named Addie MS, an Indonesian conductor. In that video he was doing

monologue in his variety activities with his family. Third person deixis “mereka”

in that video represents Addie MS children. It is also proven from the utterance

before that. It can be seen below:

H.4.2 : Memberi bekal terbaik untuk masa depan anak.

(Give the best knowledge to the child’s future.)

The data above prove that third person deixis “mereka” in the video

represents Addie MS children because the context of the video, Addie MS talks

that he wants to give the best for his children.