25

25

CHAPTER IV

CONCLUSION AND SUGGESTION

A. Conclusion

Based on the discussion in the previous chapter, I writes conclusions as follows:

1. The Exporting Procedure at C.V Haryan Handicrafts Surakarta

C.V Haryan Handicrafts has some exporting procedures. They are:

a. Hunting Buyer and Correspondence

C.V Haryan Handicraft hunts buyer through internet and searchs companies’

website which purchases batik cotton to promote their products.

b. Opening Letter of Credit (L/C)

The importer opens Letter of Credit (L/C) to exporter through importer’s

bank or issuing bank. The issuing bank sends the Letter of Credit (L/C) to C.V

Haryan Handicrafts‘s bank or advising bank. The advising bank will continue

Letter of Credit (L/C) to exporter.

c. Batik Payment and Production

C.V Haryan Handicraft sends Proforma Invoice (PI) to the importer through

e-mail and produce batik samples which are ordered by the buyer. Then, the buyer

pays the batik cost which uses Down Payment (D/P) through issuing and advising

banks. After the C.V Haryan Handicrafts produces all of ordering the batik, the

exporter sends Packing List (PL) and Commercial Invoice (CI).Then, the buyer

pays off the batik price.

26

d. Managing Shipment Documents

C.V Haryan Handicrafts asks a Freight Forwarder to help the shipment of

goods to importer. C.V Haryan Handicraft also usually needs some documents for

goods shipment, such as, Commercial Invoice (CI), Packing List (PL), Airway

Bill (AWB) or Bill of Lading (B/L), Certificate of Origin (CCO), and Export

Declaration.

e. Goods Shipping

Cargo surveyors check and correct the amount and kind of goods before the

goods will be contained on ship or airplane in origin port or airport. After the

goods arrive in the destination port or airport, the goods will be rechecked by

cargo surveyors. Besides, the importer asks a freight forwarder to take the goods

from the destination port or air port.

2. The Problems and Solutions of Exporting Procedure at C.V Haryan

Handicrafts Surakarta.

C.V Haryan Handicrafts ever find some problem exporting procedure which

impede the work fluency and the problems have to be given solutions. The

problems and solutions are:

a. The Batik Design

Batik design has some processes which are complicated enough, especially

batik coloring and motif designing. Therefore, the employees have to be more

careful. Besides, C.V Haryan Handicrafts will revise the batik motif which is not

appropriate.

27

b. The Cost

The batik materials cost is not stable. In the case, the cost can causes the

batik price is also not stable. Therefore, C.V Haryan Handicrafts have to discuss

about agreement batik price to the buyer. The solution for the problem is C.V

Haryan Handicrafts give the price descending as big as few cents.

c. Delivery Time

Delivery time will be late is caused by batik designing on unstable weather.

In the case, C.V Haryan Handicraft tells about the problem to the buyer and the

buyer should give tolerance. .

B. Suggestion

Based on the data and information which is obtained, I some suggestions as

follow:

1. C.V Haryan Handicrafts should be innovative to promote their batik products

in exporting activity, such as making a website to show batik collection of

C.V Haryan Handicrafts.

2. C.V Haryan Handicrafts should add some human resources to produce batik

which is more effective and maintain good relationship with parts which is

related to exporting activity at C.V Haryan Handicrafts Surakarta.

28

BIBLIOGRAPHY

Amir. (2002). Kontrak Dagang Ekspor. Jakarta: PPM

Amir. (2004). Strategi Memasuki Pasar Ekspor: Jakarta: PPM

Hermawan, Agus . (2012). Komunikasi Pemasaran. Jakarta: Erlangga

Rachmadi, F. (1992). Public Relations dalam Teori dan Praktek. Jakarta:

Gramedia Pustaka Utama

Rosady, Ruslan. (1997). Kiat dan Strategi Kampanye Public Relations. Jakarta:

Raja Grafindo Persada

29

APPENDICES

30

31

Notes:

1. Hunting buyer

2. a. Importer sending Purchase of Order (P/O)

b. Importer opening Letter of Credit (L/C)

c. Issuing Bank sending Letter of Credit (L/C)

d. Advising Bank continuing Letter of Credit (L/C)

3. Exporter sending Profoma Invoice (PI)

4. Importer buying or DP the order

5. a. Exporter producing the order

b. Exporter sending Packing List (PL) and Commercial Invoice (CI)

6. Importer pays off the order

7. Exporter managing clearance of shipment documents

8. Freight Forwarder delivering the goods

9. a. Exporter sending the shipment documents

b. Issuing Bank sending the shipment documents

c. Advising Bank continuing the shipment documents

10. Importer asking Freight Forwarder to discharge the goods in destination

port

32

PROFORMA INVOICE

33

PACKING LIST

34

COMMERCIAL INVOICE

35

LETTER OF CREDIT

36

EXPORT DECLARATION

37

EXPORT AGREEMENT

38

CERTIFICATE OF ORIGIN

39

AIR WAY BILL

40

BILL OF LADING